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Everpure FlashBlade vs IBM Cloud Object Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
219
Ranking in other categories
All-Flash Storage (4th)
Everpure FlashBlade
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
All-Flash Storage (10th), Software Defined Storage (SDS) (8th), File and Object Storage (8th)
IBM Cloud Object Storage
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
8
Ranking in other categories
File and Object Storage (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
reviewer2384904 - PeerSpot reviewer
Account Technology Specialist at a tech vendor with 10,001+ employees
Enables seamless data replication and supports comprehensive data analytics workflows
The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites. Also, important is the capability to provide RESTful APIs for custom connectors. In terms of security, I advise customers to rotate access keys to enhance protection. Additionally, scalability is effortless as you can add nodes or expand the license.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Provides fast access and is user-friendly."
"The most valuable feature is its speed."
"The all-flash disc is the most valuable feature of this solution."
"Running SAP on Pure Storage helps a lot without doing any further tuning to improve application performance. Our internal clients are happy."
"I find two features of Pure Storage most valuable. The first is the "safe mode" function, and the second is its simplicity."
"It benefits our IT organization in the way that it's easier for the administrators to manage."
"As soon as we introduced our first Pure Storage FlashArray, the first benefit was at least twice the performance increase. Our production databases simply ran twice as fast with no other change."
"The predictive performance analytics are good."
"The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time."
"My advice for anybody considering this solution is to go by the business needs, as opposed to just choosing the fastest solution."
"It uses the same platform for connectivity so integration is seamless."
"The most valuable feature of this solution is performance."
"The product is fantastic."
"The onboarding and integrated monitoring tools are pretty good."
"What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."
"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."
"The integration itself is pretty easy. The access appliances create the connection between both environments."
"IBM Cloud Object Storage integrates well."
"The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites."
"One of Cloud Object Storage's best features is infinite capacity."
"One of Cloud Object Storage's best features is infinite capacity. This is one of the main advantages if you don't want to use your own storage. You also have the ability to write only, write once, and read many. It's like tape storage but software-based. This feature is essential for financial institutions that require that kind of protection if you write backup or data there."
"IBM Cloud Object Storage integrates well."
"The most valuable feature I like is when you connect it via CLI plug-in...It is a stable solution."
"The standout feature of IBM Cloud Object Storage is its top-notch security, making it ideal for sensitive applications like mobile financial transactions."
 

Cons

"The GUI is simplistic and basic. I feel like it's explanatory, but not enough, it needs a little more to it."
"We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance."
"We had one instance with an eight-hour outage in our primary data center because the upgrade to the controller failed, and the controller redundancy didn't work."
"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."
"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."
"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics."
"I have been primarily working with storage and have not fully explored other areas, but there is some room for improvement when it comes to performance reporting."
"I would rate this a seven out of ten because it's a good performance storage, but the price is a little bit high."
"It's on the expensive side, as expected for a niche product."
"The features provided for SMB customers are limited."
"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."
"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."
"They need better integration with public clouds along with a better hybrid solution."
"The integration with S3 needs some improvement."
"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person, and nine out of ten times, we get an email right back saying that person is off until tomorrow."
"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."
"IBM Cloud storage is not cheap, but it could be."
"The performance could improve in IBM Cloud Object Storage. The throughput or objects per second can have degradation."
"One area where IBM Cloud Object Storage could potentially improve is in modernizing its underlying codebase."
"The performance could be better. You can never achieve the same performance as hardware, and cloud performance is one of the main issues clients have."
"The performance could be better. It isn't bad, but everything is network-based, so you have a performance penalty on the network. You can never achieve the same performance as hardware. That's the disadvantage of cloud storage solutions in general. Cloud performance is one of the main issues clients have."
"IBM Cloud storage is not cheap, but it could be."
"IBM has limited cloud storage."
"If I had to choose one area, it would be making the consoles more intuitive would be helpful. Sometimes, they can be a little complicated if you're not familiar with them."
 

Pricing and Cost Advice

"Pricing is moderate. It is neither cheap nor expensive."
"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"The solution could be cheaper."
"Cost-wise, it's been very effective."
"The cost has room for improvement."
"Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction."
"We are finding the TCO of flash to be lower than SSD implementations."
"I understand that it is competitively priced compared to other brands."
"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."
"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."
"The price of this solution could be made more affordable."
"We used a reseller for the purchase."
"The price could be cheaper."
"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
"Licensing fees are paid yearly."
"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."
"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."
"Pricing is not cheap."
"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
9%
Government
7%
Financial Services Firm
22%
Computer Software Company
13%
Comms Service Provider
9%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business66
Midsize Enterprise36
Large Enterprise156
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise22
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...
What needs improvement with Pure Storage FlashBlade?
In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...
What is your primary use case for Pure Storage FlashBlade?
Currently, we are mostly using Pure Storage FlashBlade E, as it's the latest product that we bought, while we had a F...
What needs improvement with IBM Cloud Object Storage?
The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...
What is your primary use case for IBM Cloud Object Storage?
I do not use IBM Cloud Object Storage directly, but I was part of a consultancy company that managed it. During my pr...
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
Cleversafe
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Bitly, Dreamstime, Prime Research
Find out what your peers are saying about Everpure FlashBlade vs. IBM Cloud Object Storage and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.