Everpure FlashArray X NVMe vs NetApp E-Series comparison

Everpure (formerly Pure Storage) and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Everpure (formerly Pure Storage) is ranked #6 with an average rating of 8.7, while NetApp is ranked #13 with an average rating of 7.0. Additionally, 100% of Everpure (formerly Pure Storage) users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on Mar 4, 2026

Everpure FlashArray X NVMe and NetApp E-Series are both competitive storage solutions catering to high-performance storage needs. While Everpure offers advanced features for demanding environments, NetApp is perceived as a more cost-effective choice with superior value.

Features: Everpure FlashArray X NVMe provides rapid data access speeds and high performance with its NVMe architecture, alongside efficient data reduction and robust data protection features. NetApp E-Series is suitable for mixed workloads, offering strong scalability and the ability to manage extensive data throughput with a focus on performance and reliability.

Room for Improvement: Everpure FlashArray X NVMe could improve by enhancing its cost-effectiveness and simplifying its feature set for broader accessibility. NetApp E-Series might benefit from better active-active NAS performance to reduce the incidence of failures and expanding its feature set beyond basic functions such as SANtricity's storage features.

Ease of Deployment and Customer Service: Everpure offers an easy deployment process that integrates smoothly with infrastructures and provides responsive support services. NetApp's simple deployment and management tools aim at reducing operational complexity, making it an appealing choice for firms that prioritize minimal setup issues, with reliable customer service enhancing its appeal.

Pricing and ROI: Everpure FlashArray X NVMe commands a higher investment due to its advanced features, yet it promises substantial ROI over time. NetApp E-Series requires a lower initial investment while promising strong returns through efficient performance and a cost-effective model that balances price with satisfactory ROI.

To learn more, read our detailed Everpure FlashArray X NVMe vs. NetApp E-Series Report (Updated: August 2026).

Buyer's Guide

Everpure FlashArray X NVMe vs. NetApp E-Series

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray

Featured Reviews

Sowjanya MV

Technical Lead at Wipro Limited

Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades

The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

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Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

High-throughput storage has supported real-time video surveillance and long-term archiving needs

Regarding scalability, I think there is no problem. While there is always room for improvement in any product, to my knowledge, NetApp is a visionary company that enhances product features consistently. They actively respond to new requirements and technology changes requested by customers, improving scalability, management ease, features, and introducing progressive software releases, patches, and upgrades. Scalability does depend on model selection, with entry-level systems being cheaper but able to scale to a certain level, while greater scalability requires higher-end models. For example, NetApp E-Series includes the E600 and EF600 for enterprise-class storage. The FAS series includes models such as 1K, C190, C30, and C70, demonstrating how NetApp evolves based on customer demands and responds proactively to future requirements in storage technology. From my perspective, I believe any improvement could involve adding another model between the existing entry-level and high-end options in NetApp E-Series since there are presently only two models. This simplicity in offering may help customers, but an in-between model would provide options for those needing mid-range solutions, making NetApp competitive in that space. The FAS and AFF series certainly have more model options based on customer needs and costs, whereas NetApp E-Series needs to expand beyond two choices. Regarding error handling in NetApp E-Series, because it is a cost-effective but not an intelligent storage solution, the error handling is not sufficient. The system is reliable, but its management is basic as it runs on firmware. In contrast, the FAS series includes numerous tools and software for error handling, providing better troubleshooting support. Therefore, while NetApp E-Series offers reliability due to its cost-effectiveness, there is a trade-off in terms of error management capabilities.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has improved the way our organization functions by improving the resilience of our infrastructure by quite a bit."

"It has improved my organization in the way that now we have lower latency, we get fewer complaints from customers, and we see a constant response time."

"Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a ten out of ten."

"At this point, I don't know anything that they could provide in a better way."

"Their REST API is wonderful, well-documented, and easy to use."

"Even if they weren't one of the fastest arrays in the entire industry, I would use them for their support model and ease of use."

"Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression."

"Pricing is very competitive, and it's better than other competitors, as we've looked at some of the other competitors on the market."

More Everpure FlashArray pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The initial setup was extremely simple and straightforward."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"What we've seen on the Xs, and the Pures in general, is that we can scale way beyond what we need to without any degradation in performance."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"Technical support has been helpful and responsive."

More Everpure FlashArray X NVMe pros

"The overall experience has been positive."

"Customers go for the E Series if they need backup storage because it is cheap."

"My customers are satisfied with the performance."

"The product is easy to use."

"If we select the best use case for NetApp E-Series based on its intended purpose, I would rate it a ten."

"The Snapshot feature is actually widely used; it is a feature that only NetApp E-Series has and it is quite good."

Cons

"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current."

"I would rate this solution an eight because we have had outages. The commit times went very high in the database. The whole array went down so our customers were down for around eight hours. This was a very big outage which could have been our fault because we didn't do the upgrade in time."

"It falls far short of protocol support."

"What I dislike about Everpure FlashArray is that in the replication, if it is in the pod, we cannot directly add devices to the pod without breaking the relationship."

"It goes at about 95 percent, so we have had some performance issues. It is hard to clear them."

"For large storage needs, it is expensive."

"They have a product, FlashBlade, which is their object storage integration, and that's something that we haven't integrated with yet. This might be an area for additional focus as it would play into scalability, because the very nature of object storage is that it's infinitely scalable."

"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."

More Everpure FlashArray cons

"In the future, I would like to see integration with enterprise backup systems."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Maybe the price can be reduced since the solution is very expensive."

"There are some challenges with data encryption and reduction."

"I would like to see replication and DR features in the next release of this solution."

"One area that I haven't been sold on yet is the POD replication."

More Everpure FlashArray X NVMe cons

"The solution must provide more training courses."

"Regarding error handling in NetApp E-Series, because it is a cost-effective but not an intelligent storage solution, the error handling is not sufficient."

"Getting through first level to second level takes two hours minimum."

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

Pricing and Cost Advice

"It is light years beyond anything else with the same price point."

"We feel that the pricing is fair and the licensing process was easy for both."

"It's a good price point and it's a solid product for the price."

"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."

"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."

"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."

"The best features come included without any additional cost."

"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."

More Everpure FlashArray pricing and cost advice

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Everpure FlashArray X NVMe pricing and cost advice

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

11%

Construction Company

10%

Comms Service Provider

Financial Services Firm

11%

Manufacturing Company

10%

Computer Software Company

10%

Government

Comms Service Provider

15%

Manufacturing Company

11%

Computer Software Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	71
Midsize Enterprise	38
Large Enterprise	159

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...

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What is your experience regarding pricing and costs for Pure Storage FlashArray?

I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...

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What needs improvement with Pure Storage FlashArray?

I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your primary use case for Pure FlashArray X NVMe?

My use case for using Pure FlashArray X NVMe is that my company is developing a blockchain platform for Ethereum or B...

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What needs improvement with NetApp E-Series?

Regarding scalability, I think there is no problem. While there is always room for improvement in any product, to my ...

See all answers

What is your primary use case for NetApp E-Series?

We sell NetApp E-Series as engineered machines like FlexPod, which is used where high throughput and native storage p...

See all answers

What advice do you have for others considering NetApp E-Series?

I work with VMware products, including VMware server, ESXi, and my experience is on vCenter Server, ESXi, virtualizat...

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Comparisons

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Compared 10% of the time

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VAST Data vs Everpure FlashArray

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Dell PowerStore vs Everpure FlashArray X NVMe

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Dell PowerMax vs Everpure FlashArray X NVMe

Compared 9% of the time

HPE Alletra Storage vs Everpure FlashArray X NVMe

Compared 7% of the time

TrueNAS R-Series vs Everpure FlashArray X NVMe

Compared 6% of the time

Pavilion HyperParallel Flash Array vs Everpure FlashArray X NVMe

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Compared 14% of the time

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Compared 13% of the time

Fujitsu Eternus DX Series vs NetApp E-Series

Compared 13% of the time

Supermicro All-Flash NVMe Servers vs NetApp E-Series

Compared 11% of the time

VAST Data vs NetApp E-Series

Compared 3% of the time

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Product Reports

Buyer's Guide

Everpure FlashArray

August 2026

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Buyer's Guide

Everpure FlashArray X NVMe

August 2026

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Buyer's Guide

NetApp E-Series

August 2026

Download NetApp E-Series product report

Also Known As

Pure Storage FlashArray

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe

No data available

Overview

The FlashArray family delivers consistent, high-performance data services across block, file, and object workloads. As part of the Everpure Platform, it provides the foundation for a unified data plane, enabling applications to reliably access, protect, and manage data across environments with simplicity and predictability. With built-in capabilities such as inline data reduction, snapshots, replication, and ransomware resilience, FlashArray ensures efficient operations, protected data, and consistent application uptime.

As the foundation of the (unified) data plane, FlashArray enables policy-driven automation, monitoring, and centralized management while integrating across cloud and on-premises environments. Built on an Evergreen architecture, it supports non-disruptive upgrades and continuous performance improvements over time while simplifying operations at scale.

What Key Features Does FlashArray Offer?

Simplicity and Speed: Easy management and rapid performance enhancements.
Data Reduction: Effective deduplication and compression.
Flash Architecture: Seamless upgrades and outstanding resilience.
VMware Integration: Excellent compatibility with virtualization platforms.
Predictive Analytics: Strong insights for proactive management.

What Benefits Should Users Consider?

Reliability: Proactive support with minimal downtime.
Efficiency: Reduced storage footprint and enhanced data management.
Performance: Faster processing speeds and low latency.
User Experience: Simplified management with Evergreen model.

In industries like finance, banking, and healthcare, FlashArray supports high-performance storage needs focusing on virtualization and database environments. Employed for VMware workloads, disaster recovery, and storage provisioning, it ensures application performance in private or hybrid cloud setups while enhancing management of virtualized environments.

Everpure (formerly Pure Storage)

FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.

Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.

What are the key features?

Data Reduction: Effective compression and deduplication improve storage efficiency.
Seamless Scalability: Easily scales to meet growing demands without downtime.
Volume Snapshots: Quickly create snapshots for data protection and recovery.
VMware Compatibility: Integrates smoothly with VMware environments for optimal performance.
AI-Powered Analytics: Provides insights for enhanced storage management and efficiency.

What benefits and ROI should be considered?

Low Latency and High Availability: Ensures rapid data access and uninterrupted service.
Easy Management: Intuitive interface simplifies configuration and monitoring.
Evergreen Model: Continuous upgrades without disruptive migrations.
Enhanced Support: Reliable service and support for critical applications.

Organizations in industries such as finance and healthcare implement FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.

Everpure (formerly Pure Storage)

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas

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Buyer's Guide

Everpure FlashArray X NVMe vs. NetApp E-Series

August 2026

Free Report: Everpure FlashArray X NVMe vs. NetApp E-Series

Find out what your peers are saying about Everpure FlashArray X NVMe vs. NetApp E-Series and other solutions. Updated: August 2026.

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