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Domo vs Toad Data Point comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Integration
40th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
38
Ranking in other categories
BI (Business Intelligence) Tools (13th), Business Performance Management (13th), Reporting (10th), Data Visualization (10th)
Toad Data Point
Ranking in Data Integration
28th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
Data Preparation Tools (5th)
 

Mindshare comparison

As of August 2025, in the Data Integration category, the mindshare of Domo is 0.6%, up from 0.1% compared to the previous year. The mindshare of Toad Data Point is 0.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Sumit  Chakraborty - PeerSpot reviewer
Fast installation, reliable, with proven results for small to mid-size companies
The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.
Aaron Payne - PeerSpot reviewer
Offers power developers the tooling they need
I am not the end user of this solution. I am not close enough to it because I manage the platform that it runs against. The end users who use the Toad tool come against the database that my team manages, so it is hard for me to provide any area for improvement when it comes to the Toad tool. However, in the administration case, cost is a significant issue. The Mac license is incredibly expensive. It is 1,600 dollars each, which is more than the Windows version. Scalability is difficult when it is that costly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."
"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."
"We find the ease of using the solution valuable."
"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."
"The pipeline features and data ingestions in Domo are quite good."
"With Toad Data Point, I can automate most steps automatically."
"We love it."
"One of the greatest features is that you can get data from anywhere to anywhere with Toad Data Point."
"I have never experienced any issues with customer service."
"The best thing about it is its automation features."
"The most valuable features of Toad Data are you could write a parameterized query and it wouldn't error out, it would give you the parameters that you could input. The auto-formatting feature is useful because it was great for keeping your queries neat and understandable. The auto comment, and uncomment toggles that you could do were convenient."
"It provides better SQL development tooling than SQL Developer, which is not a sufficient tool for all development use cases. It offers power developers the tools they need."
"The Connectivity and Connection Manager supports a broad number of connection types, and it is trivial for end-users to set up their own connections to sources."
 

Cons

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."
"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."
"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."
"I would like to see better data intake."
"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."
"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."
"It is expensive."
"Data integration is okay, but not the best."
"Toad Data could improve by having additional features, such as query prediction. This could help someone who's not the strongest programmer. If the software could help them write queries correctly it would be very helpful, especially for small development teams or teams that lack the input skills necessary to write and program efficiently."
"On the scheduling server, some scheduled reports just sit there and never execute for the first time. After manually executing the first time, they run with no issues."
"It's not user-friendly. Once you start using it, you eventually get to know the features."
"I used their report writing a little bit, however, it could improve since it's not a really good report writer and it's a little clunky."
"I used their report writing a little bit, however, it could improve since it's not a really good report writer and it's a little clunky."
"The Mac license is incredibly expensive. It is 1,600 dollars each, which is more than the Windows version."
"The Mac license is incredibly expensive. It is 1,600 dollars each, which is more than the Windows version. Scalability is difficult when it is that costly."
"It's not user-friendly. Once you start using it, you eventually get to know the features."
 

Pricing and Cost Advice

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"The solution is expensive compared to one of its competitors."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"It is on the pricier end."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"The pricing differs from customer to customer, depending on the package."
"Domo is slightly costly but it's much cheaper than some."
"The price of Toad Data Point was approximately $500 annually."
"The cost of this product is reasonable."
"The Mac licenses are expensive, costing 1,600 dollars each. This is much higher than for the Windows version. I maintain a very limited number of licenses due to this cost."
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
Financial Services Firm
30%
Healthcare Company
12%
Insurance Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...
What is your experience regarding pricing and costs for Toad Data Point?
The pricing for Toad Data Point is where it gets into trouble. Microsoft is free, so if you get SQL Server, you get all the other stuff with it. You have to use several Microsoft tools that don't a...
What needs improvement with Toad Data Point?
I used their report writing a little bit, however, it could improve since it's not a really good report writer and it's a little clunky.
What is your primary use case for Toad Data Point?
When I use it, I'm using it for writing SQL or testing SQL code. I used to use it for moving data, loading files into database tables, from tables to other tables.
 

Comparisons

 

Also Known As

corda
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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Concordia University
Find out what your peers are saying about Domo vs. Toad Data Point and other solutions. Updated: July 2025.
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