Domo vs SAP Analytics Hub comparison

Domo and SAP are both solutions in the Data Integration category. Domo is ranked #40 with an average rating of 7.3, while SAP is ranked #50 with an average rating of 5.0. Domo holds a 0.6% mindshare in DI, compared to SAP’s 0.2% mindshare. Additionally, 82% of Domo users are willing to recommend the solution, compared to 66% of SAP users who would recommend it.

Domo

Read 38 Domo reviews

5,319 Views
266 Comparison Views

82% willing to recommend

SAP Analytics Hub

Read 7 SAP Analytics Hub reviews

621 Views
149 Comparison Views

66% willing to recommend

Domo

SAP Analytics Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Domo and SAP Analytics Hub are two competing products in the business intelligence and analytics category. While Domo is known for its competitive pricing and strong support, SAP Analytics Hub is often considered superior due to its comprehensive feature set, which many users find justifies the higher price.

Features: Domo provides customizable dashboards, scalable data integration capabilities, and ease of use, making it suitable for non-technical users. SAP Analytics Hub includes a robust analytics suite, seamless integration with other SAP products, and advanced data visualization tools. This makes it the preferred choice for enterprises seeking extensive features.

Room for Improvement: Domo could enhance its analytics depth and integration breadth. It also needs to improve advanced visualization tools and enterprise-level feature support. SAP Analytics Hub can benefit from simplifying its complex setup process, enhancing user interface intuition, and offering more flexible pricing options to attract smaller businesses.

Ease of Deployment and Customer Service: Domo offers a cloud-based deployment with straightforward implementation and noted customer service responsiveness. On the other hand, SAP Analytics Hub requires a more complex setup, especially in integrated SAP environments, but benefits from extensive resources and structured support for larger enterprises.

Pricing and ROI: Domo provides a cost-effective solution with a clear ROI, appealing to small and medium businesses. In contrast, SAP Analytics Hub, with higher upfront costs, justifies the investment through its enhanced capabilities and efficiency improvements, often leading to substantial ROI for larger enterprises.

To learn more, read our detailed Domo vs. SAP Analytics Hub Report (Updated: July 2025).

Buyer's Guide

Domo vs. SAP Analytics Hub

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Integration

40th

Ranking in BI (Business Intelligence) Tools

13th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Business Performance Management (13th), Reporting (10th), Data Visualization (10th)

SAP Analytics Hub

Ranking in Data Integration

50th

Ranking in BI (Business Intelligence) Tools

32nd

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Data Integration category, the mindshare of Domo is 0.6%, up from 0.1% compared to the previous year. The mindshare of SAP Analytics Hub is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Sumit Chakraborty

Vice President at Indium Software - Independent Software Testing Company

Fast installation, reliable, with proven results for small to mid-size companies

The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.

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Hyunwook Kang

IT Director at Dfocus

Provides efficient data integration features, but the technical support services need improvement

We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The pipeline features and data ingestions in Domo are quite good."

"This solution allows us to change our performance metrics and tracks our goals in real-time."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"In general, Domo is very powerful and very easy to use, relatively speaking."

More Domo pros

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"This product provides good reports using a single pane of glass."

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

Cons

"It is expensive."

"I would like to see more dashboard creation options."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"Data integration is okay, but not the best."

"It is expensive."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"One of the improvements that could be made is related to improved storage options."

More Domo cons

"The interface can be simplified because it is not a user-friendly experience."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The technical support for Analytics Hub is limited and could be improved."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

Pricing and Cost Advice

"For about 100 users our cost is $95,800."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"I think it is reasonable."

"The pricing differs from customer to customer, depending on the package."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The solution is expensive compared to one of its competitors."

More Domo pricing and cost advice

"The pricing is reasonable."

"The product is expensive."

"It is an expensive solution."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

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Top Industries

By visitors reading reviews

University

12%

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Healthcare Company

11%

Manufacturing Company

11%

Financial Services Firm

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

See all answers

What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

See all answers

What needs improvement with SAP Analytics Hub?

The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.

See all answers

What advice do you have for others considering SAP Analytics Hub?

I advise others to be aware of the total ownership cost of the product for the next three to five years. I rate it a seven out of ten.

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 36% of the time

Microsoft Power BI vs Domo

Compared 35% of the time

Palantir Foundry vs Domo

Compared 5% of the time

Databricks vs Domo

Compared 3% of the time

QlikView vs Domo

Compared 2% of the time

More Domo Competitors

Microsoft Power BI vs SAP Analytics Hub

Compared 43% of the time

SAP Analytics Cloud vs SAP Analytics Hub

Compared 32% of the time

Informatica PowerCenter vs SAP Analytics Hub

Compared 25% of the time

More SAP Analytics Hub Competitors

Product Reports

Buyer's Guide

Domo

August 2025

Download Domo product report

Buyer's Guide

SAP Analytics Hub

July 2025

Download SAP Analytics Hub product report

Also Known As

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

STIB-MIVB

Buyer's Guide

Domo vs. SAP Analytics Hub

July 2025

Free Report: Domo vs. SAP Analytics Hub

Find out what your peers are saying about Domo vs. SAP Analytics Hub and other solutions. Updated: July 2025.

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