Domo vs SAP Analytics Hub comparison

Domo and SAP are both solutions in the Data Integration category. Domo is ranked #14 with an average rating of 7.9, while SAP is ranked #50 with an average rating of 6.0. Domo holds a 0.7% mindshare in DI, compared to SAP’s 0.5% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 71% of SAP users who would recommend it.

Domo

Read 47 Domo reviews

5,252 Views
578 Comparison Views

85% willing to recommend

SAP Analytics Hub

Read 8 SAP Analytics Hub reviews

1,198 Views
443 Comparison Views

71% willing to recommend

Domo

SAP Analytics Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Domo and SAP Analytics Hub are two competing products in the business intelligence and analytics category. While Domo is known for its competitive pricing and strong support, SAP Analytics Hub is often considered superior due to its comprehensive feature set, which many users find justifies the higher price.

Features: Domo provides customizable dashboards, scalable data integration capabilities, and ease of use, making it suitable for non-technical users. SAP Analytics Hub includes a robust analytics suite, seamless integration with other SAP products, and advanced data visualization tools. This makes it the preferred choice for enterprises seeking extensive features.

Room for Improvement: Domo could enhance its analytics depth and integration breadth. It also needs to improve advanced visualization tools and enterprise-level feature support. SAP Analytics Hub can benefit from simplifying its complex setup process, enhancing user interface intuition, and offering more flexible pricing options to attract smaller businesses.

Ease of Deployment and Customer Service: Domo offers a cloud-based deployment with straightforward implementation and noted customer service responsiveness. On the other hand, SAP Analytics Hub requires a more complex setup, especially in integrated SAP environments, but benefits from extensive resources and structured support for larger enterprises.

Pricing and ROI: Domo provides a cost-effective solution with a clear ROI, appealing to small and medium businesses. In contrast, SAP Analytics Hub, with higher upfront costs, justifies the investment through its enhanced capabilities and efficiency improvements, often leading to substantial ROI for larger enterprises.

To learn more, read our detailed Domo vs. SAP Analytics Hub Report (Updated: December 2025).

Buyer's Guide

Domo vs. SAP Analytics Hub

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Integration

14th

Ranking in BI (Business Intelligence) Tools

3rd

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

SAP Analytics Hub

Ranking in Data Integration

50th

Ranking in BI (Business Intelligence) Tools

30th

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.3% compared to the previous year. The mindshare of SAP Analytics Hub is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Domo	0.7%
SAP Analytics Hub	0.5%
Other	98.8%

Data Integration

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"The pipeline features and data ingestions in Domo are quite good."

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."

More Domo pros

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"This product provides good reports using a single pane of glass."

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

Cons

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."

More Domo cons

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"The interface can be simplified because it is not a user-friendly experience."

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The technical support for Analytics Hub is limited and could be improved."

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"It is on the pricier end."

"For about 100 users our cost is $95,800."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The solution is expensive compared to one of its competitors."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

More Domo pricing and cost advice

"The product is expensive."

"The pricing is reasonable."

"It is an expensive solution."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

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Top Industries

By visitors reading reviews

University

10%

Financial Services Firm

Computer Software Company

Manufacturing Company

15%

Transportation Company

Retailer

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

See all answers

What needs improvement with SAP Analytics Hub?

See all answers

What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

See all answers

Comparisons

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Compared 31% of the time

Microsoft Power BI vs Domo

Compared 29% of the time

QlikView vs Domo

Compared 3% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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SAP Analytics Cloud vs SAP Analytics Hub

Compared 23% of the time

SAS Access vs SAP Analytics Hub

Compared 18% of the time

Microsoft Power BI vs SAP Analytics Hub

Compared 17% of the time

Informatica PowerCenter vs SAP Analytics Hub

Compared 14% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs SAP Analytics Hub

Compared 14% of the time

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Product Reports

Buyer's Guide

Domo

January 2026

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Buyer's Guide

SAP Analytics Hub

January 2026

Download SAP Analytics Hub product report

Also Known As

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

STIB-MIVB

Buyer's Guide

Domo vs. SAP Analytics Hub

December 2025

Free Report: Domo vs. SAP Analytics Hub

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