Domo vs SAP Analytics Hub comparison

Domo and SAP are both solutions in the Data Integration category. Domo is ranked #15 with an average rating of 7.8, while SAP is ranked #44 with an average rating of 7.0. Domo holds a 0.7% mindshare in DI, compared to SAP’s 0.7% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 71% of SAP users who would recommend it.

Domo

Read 48 Domo reviews

6,185 Views
742 Comparison Views

85% willing to recommend

SAP Analytics Hub

Read 8 SAP Analytics Hub reviews

1,562 Views
765 Comparison Views

71% willing to recommend

Domo

SAP Analytics Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Domo and SAP Analytics Hub are two competing products in the business intelligence and analytics category. While Domo is known for its competitive pricing and strong support, SAP Analytics Hub is often considered superior due to its comprehensive feature set, which many users find justifies the higher price.

Features: Domo provides customizable dashboards, scalable data integration capabilities, and ease of use, making it suitable for non-technical users. SAP Analytics Hub includes a robust analytics suite, seamless integration with other SAP products, and advanced data visualization tools. This makes it the preferred choice for enterprises seeking extensive features.

Room for Improvement: Domo could enhance its analytics depth and integration breadth. It also needs to improve advanced visualization tools and enterprise-level feature support. SAP Analytics Hub can benefit from simplifying its complex setup process, enhancing user interface intuition, and offering more flexible pricing options to attract smaller businesses.

Ease of Deployment and Customer Service: Domo offers a cloud-based deployment with straightforward implementation and noted customer service responsiveness. On the other hand, SAP Analytics Hub requires a more complex setup, especially in integrated SAP environments, but benefits from extensive resources and structured support for larger enterprises.

Pricing and ROI: Domo provides a cost-effective solution with a clear ROI, appealing to small and medium businesses. In contrast, SAP Analytics Hub, with higher upfront costs, justifies the investment through its enhanced capabilities and efficiency improvements, often leading to substantial ROI for larger enterprises.

To learn more, read our detailed Domo vs. SAP Analytics Hub Report (Updated: March 2026).

Buyer's Guide

Domo vs. SAP Analytics Hub

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Integration

15th

Ranking in BI (Business Intelligence) Tools

4th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Business Performance Management (5th), Reporting (4th), Data Visualization (5th)

SAP Analytics Hub

Ranking in Data Integration

44th

Ranking in BI (Business Intelligence) Tools

29th

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.4% compared to the previous year. The mindshare of SAP Analytics Hub is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Mindshare Distribution
Product	Mindshare (%)
Domo	0.7%
SAP Analytics Hub	0.7%
Other	98.6%

Data Integration

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI."

"It's a night and day change."

"The ease of graphing is a great feature, as it takes the pivot out of pivot tables because once the parameters are set up, the same graphs will continue to be populated based on the new information so there is no need to keep creating graphs."

"It's pretty stable, and with the APIs, I haven't encountered major issues with Domo."

"The tool has some potential, but as of two years ago, it was still a long way from fulfilling on the promise."

"Once the data source has been uploaded to Domo, making graphs is quite easy."

More Domo pros

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

"Another good thing about SAP is that it has powerful tools like the SAP Data View and HANA and BO configuration, which will always give you better results with any type of data and any amount of data within a short time."

"This product provides good reports using a single pane of glass."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

More SAP Analytics Hub pros

Cons

"We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic."

"There are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"It is expensive."

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"It was zero. We paid for a year's contract and made no money from its use."

More Domo cons

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"The technical support for Analytics Hub is limited and could be improved."

"The interface can be simplified because it is not a user-friendly experience."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"The interface can be simplified because it is not a user-friendly experience."

More SAP Analytics Hub cons

Pricing and Cost Advice

"It is on the pricier end."

"Domo is slightly costly but it's much cheaper than some."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"For about 100 users our cost is $95,800."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"The solution is expensive compared to one of its competitors."

More Domo pricing and cost advice

"The product is expensive."

"It is an expensive solution."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"The pricing is reasonable."

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Top Industries

By visitors reading reviews

University

Manufacturing Company

Financial Services Firm

Computer Software Company

Construction Company

15%

Manufacturing Company

13%

Healthcare Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

See all answers

What needs improvement with SAP Analytics Hub?

See all answers

What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

See all answers

Comparisons

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Compared 25% of the time

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Compared 23% of the time

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Compared 2% of the time

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Compared 2% of the time

Qlik Sense vs Domo

Compared 1% of the time

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Compared 9% of the time

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Compared 8% of the time

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Compared 8% of the time

Microsoft Power BI vs SAP Analytics Hub

Compared 7% of the time

Teradata vs SAP Analytics Hub

Compared 6% of the time

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Product Reports

Buyer's Guide

Domo

March 2026

Download Domo product report

Buyer's Guide

SAP Analytics Hub

March 2026

Download SAP Analytics Hub product report

Also Known As

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

STIB-MIVB

Buyer's Guide

Domo vs. SAP Analytics Hub

March 2026

Free Report: Domo vs. SAP Analytics Hub

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