Domo vs Meraki Location Analytics comparison

Why PeerSpot?

Domo and Cisco are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #6 with an average rating of 7.8, while Cisco is ranked #24 with an average rating of 9.0. Domo holds a 2.3% mindshare in BIT, compared to Cisco’s 0.8% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Cisco users who would recommend it.

Domo

Read 48 Domo reviews

11,269 Views
6,198 Comparison Views

85% willing to recommend

Meraki Location Analytics

Read 6 Meraki Location Analytics reviews

2,191 Views
2,016 Comparison Views

100% willing to recommend

Domo

Meraki Location Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Meraki Location Analytics compete in the analytics space. Domo appears to have an upper hand with robust analytics capabilities and broader integrations, suitable for various industries, while Meraki's focus on location-based analytics is beneficial for businesses prioritizing geographical data insights.

Features: Domo provides an extensive array of integration options, advanced data visualization, and comprehensive dashboard capabilities for thorough data interpretation. Meraki Location Analytics delivers detailed location-based insights, Wi-Fi analytics, and robust location services, making it invaluable for targeted marketing and spatial analytics.

Ease of Deployment and Customer Service: Deployment for Domo is efficient with a straightforward setup, making it ideal for seamless integration into existing systems, supported by reliable customer service. Meraki Location Analytics is designed for ease in environments with existing Cisco infrastructure, backed by responsive customer service.

Pricing and ROI: Domo's pricing is competitive, with a potential for high initial investment, but offers a strong return on investment through its comprehensive analytics capabilities. Meraki Location Analytics provides cost-effective solutions, particularly for businesses focused on location-based data, ensuring solid ROI with insightful spatial analytics.

To learn more, read our detailed Domo vs. Meraki Location Analytics Report (Updated: September 2026).

Buyer's Guide

Domo vs. Meraki Location Analytics

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (17th), Business Performance Management (7th), Reporting (4th), Data Visualization (8th)

Meraki Location Analytics

Ranking in BI (Business Intelligence) Tools

24th

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.3%, down from 3.9% compared to the previous year. The mindshare of Meraki Location Analytics is 0.8%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	2.3%
Meraki Location Analytics	0.8%
Other	96.9%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Richard Bradley

Senior Analyst at a manufacturing company with 1,001-5,000 employees

Locating equipment within facilities is now straightforward and efficient

We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is highly stable."

"Domo has a complete, integrated ETL solution built-in, so it is quite powerful."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"If I had to choose something of value, I suppose I would have to say it's the ease of making graphs."

"It has helped with productivity and efficiency, saving me an estimated 10 to 15 hours a week and enabling our team to share real-time, accurate data across the country so business decisions are made more efficiently and accurately."

"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."

"The pipeline features and data ingestions in Domo are quite good."

"Domo is a great help to our organization because, prior to Domo, we were using an Excel base, but as we shifted to Domo, most of our reports were automated and displayed real-time for our end users, saving a lot of time and cost and allowing us to focus on our core functions."

More Domo pros

"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."

"The stability of the solution is excellent, and I would rate it a ten out of ten."

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."

"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."

"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."

"If you can afford this solution, it's worth every dime in terms of what you get out of it."

"The initial setup process is easy."

"Technical support has always been very good."

Cons

"You can drag and drop your ETL tool, but it doesn't really work for a large amount of data."

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

"They should include service-based reporting features."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"It was zero. We paid for a year's contract and made no money from its use."

More Domo cons

"The pricing is a pain point for us. It's a bit expensive."

"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."

"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."

"I would like to see all of the features included in a single package."

"The technical support before implementation could be better for premium partners."

"There are no specific areas for improvement as everything is working very well."

Pricing and Cost Advice

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"Domo is slightly costly but it's much cheaper than some."

"The pricing differs from customer to customer, depending on the package."

"The solution is expensive compared to one of its competitors."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"It is on the pricier end."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

More Domo pricing and cost advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."

"The product is less expensive compared to other vendors for gold partners."

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Financial Services Firm

Outsourcing Company

University

Construction Company

24%

Insurance Company

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	1
Large Enterprise	2

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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What is your experience regarding pricing and costs for Meraki Location Analytics?

The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...

See all answers

What needs improvement with Meraki Location Analytics?

My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...

See all answers

What is your primary use case for Meraki Location Analytics?

We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 15% of the time

Microsoft Power BI vs Domo

Compared 13% of the time

Google Data Studio vs Domo

Compared 3% of the time

Zendesk vs Domo

Compared 2% of the time

Palantir Foundry vs Domo

Compared 2% of the time

More Domo Competitors

MicroStrategy vs Meraki Location Analytics

Compared 13% of the time

Microsoft Power BI vs Meraki Location Analytics

Compared 11% of the time

Tableau Enterprise vs Meraki Location Analytics

Compared 8% of the time

SAP Business Data Cloud vs Meraki Location Analytics

Compared 6% of the time

JReport vs Meraki Location Analytics

Compared 5% of the time

More Meraki Location Analytics Competitors

Product Reports

Buyer's Guide

Domo

October 2026

Download Domo product report

Buyer's Guide

Meraki Location Analytics

September 2026

Download Meraki Location Analytics product report

Also Known As

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Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

Meraki Location Analytics delivers sophisticated trend monitoring and geofencing capabilities, aiding sectors like retail and airlines in network management and device location. Though expensive for mid-sized enterprises, its operational advantages are significant for many environments.

With comprehensive tools for trend analysis, Meraki Location Analytics provides insights that support efficient network management. It proves essential for industries that rely on accurate device tracking and interference identification. While beneficial, improvements in pricing and technical support are desired by users. The platform plays a substantial role in diverse sectors, enabling the identification of traffic patterns, locating equipment, and managing network services effectively.

What are the top features of Meraki Location Analytics?

Trend Monitoring: Offers insights into traffic patterns and network interference.
Geofencing: Facilitates easy management of devices over large areas.
Device Location Tracking: Assists in finding misplaced devices with precision.
Network Management: Streamlines the control of network services for administrators.

What ROI and benefits should be considered when evaluating?

Operational Efficiency: Enhances capability to manage networks effectively.
Device Tracking Accuracy: Provides reliable location data for equipment.
Interference Identification: Delivers tools to locate and mitigate interference.
Large-Scale Management: Facilitates managing high volumes of devices seamlessly.

Meraki Location Analytics finds applications in settings like retail, airlines, college campuses, and retirement businesses. It enables the analysis of traffic trends and locating devices, which is crucial in manufacturing facilities. Users deploying a full Meraki stack benefit from comprehensive data insights, supporting the management of missing devices and hotspot detection.

Cisco

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited

Buyer's Guide

Domo vs. Meraki Location Analytics

September 2026

Free Report: Domo vs. Meraki Location Analytics

Find out what your peers are saying about Domo vs. Meraki Location Analytics and other solutions. Updated: September 2026.

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