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DIGITAL CX vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DIGITAL CX
Ranking in Social CRM
8th
Average Rating
8.6
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
Customer Communications Management (CCM) (5th), Customer Experience Management (12th)
Salesforce Marketing Cloud
Ranking in Social CRM
4th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (3rd)
 

Mindshare comparison

As of September 2026, in the Social CRM category, the mindshare of DIGITAL CX is 3.0%, up from 2.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 5.9%, down from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud5.9%
DIGITAL CX3.0%
Other91.1%
Social CRM
 

Featured Reviews

JV
IT Specialist
Unified communication has reduced global calling costs and supports organized departmental workflows
The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."
"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"It is easy to send emails and SMS's."
"We haven't had any issues with integration."
"Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing."
"The Journey and CloudPages and automation are all great."
"We use this solution for reporting, pipeline generation, and forecasting."
"Its licensing is on an annual basis, and customers are okay with its licensing cost, and they don't find it expensive."
"The solution is very, very scalable."
"Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation."
 

Cons

"I believe DIGITAL CX could be improved by making certain menus easier to find."
"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."
"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."
"The product could use a little bit of BI in the sense of rule-based building."
"The response from the customer service team could be faster and the agents could be more knowledgeable."
"The solution can be difficult to set up for non-technical individuals."
"I've noticed on one-to-one leads, the customer objection option is not available."
"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"Technical Support: That's where it gets bad, in my opinion. I have had to deal with the support several times."
 

Pricing and Cost Advice

Information not available
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"This solution is priced in the medium to high price range."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"The price is expensive."
"It's normal pricing."
"My company pays to use this solution."
"The solution's pricing is very high and should be more flexible for smaller companies."
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Top Industries

By visitors reading reviews
Manufacturing Company
27%
Construction Company
13%
Comms Service Provider
11%
Insurance Company
8%
Financial Services Firm
17%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?
My experience with the pricing, implementation cost, and licenses of DIGITAL CX has been very good. As I mentioned, the cost was reduced significantly. We have carried out a substantial cost reduct...
What needs improvement with DIGITAL CX?
I believe DIGITAL CX could be improved by making certain menus easier to find. The manuals do not contain sufficient information and do not specify certain cases. In those situations, I sometimes h...
What is your primary use case for DIGITAL CX?
DIGITAL CX serves as the main communication platform in my organization for both internal and external purposes. I use DIGITAL CX for internal communication to facilitate intercommunication between...
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

Dimelo, a Ring Central Company
ExactTarget
 

Overview

 

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about DIGITAL CX vs. Salesforce Marketing Cloud and other solutions. Updated: September 2026.
913,630 professionals have used our research since 2012.