DIGITAL CX vs Salesforce Marketing Cloud comparison

RingCentral and Salesforce are both solutions in the Social CRM category. RingCentral is ranked #7 with an average rating of 9.0, while Salesforce is ranked #2 with an average rating of 8.5. RingCentral holds a 3.0% mindshare in SC, compared to Salesforce’s 5.9% mindshare. Additionally, 100% of RingCentral users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

DIGITAL CX

Read 1 DIGITAL CX review

727 Views
189 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
463 Comparison Views

98% willing to recommend

DIGITAL CX

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between DIGITAL CX and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social CRM.

To learn more, read our detailed Social CRM Report (Updated: March 2026).

Buyer's Guide

Social CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

DIGITAL CX

Ranking in Social CRM

7th

Average Rating

9.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (3rd), Customer Experience Management (11th)

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of April 2026, in the Social CRM category, the mindshare of DIGITAL CX is 3.0%, up from 0.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 5.9%, down from 13.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	5.9%
DIGITAL CX	3.0%
Other	91.1%

Social CRM

Featured Reviews

reviewer1295121

Executive Vice President Operations and IT at a consultancy with 1-10 employees

Advanced VoIP functions that scales well and integrates AI

I am primarily working with Zoom products, including Zoom Video, Zoom Phone, Zoom Rooms, Zoom Webinar, and Zoom Contact Center. I also have experience with RingCentral, where I have helped customers with their phone system and resolving configuration issues RingCentral has a good implementation…

Read full review

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"We use this solution for reporting, pipeline generation, and forecasting."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"We have found the solution to be scalable."

"The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

More Salesforce Marketing Cloud pros

Cons

"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."

"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."

"To improve user experience, there should be clear workflows to assist the user through the setup processes."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Salesforce is an expensive solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Construction Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?

Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services. Zoom, however, is more competitive a...

See all answers

What needs improvement with DIGITAL CX?

RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products.

See all answers

What is your primary use case for DIGITAL CX?

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

Qualtrics XM Platform vs DIGITAL CX

Compared 30% of the time

Sprinklr vs DIGITAL CX

Compared 21% of the time

Alida vs DIGITAL CX

Compared 17% of the time

Oracle Live Experience Cloud vs DIGITAL CX

Compared 15% of the time

Salesforce vs DIGITAL CX

Compared 9% of the time

More DIGITAL CX Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 15% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Customer Experience Management

March 2026

Download DIGITAL CX product report

Buyer's Guide

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Also Known As

Dimelo, a Ring Central Company

ExactTarget

Overview

Connect with customers across 20+ digital touchpoints like the web, social media, messaging apps, review platforms and your custom channels.

RingCentral

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social CRM. Updated: March 2026.

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