DIGITAL CX vs Salesforce Marketing Cloud comparison

RingCentral and Salesforce are both solutions in the Social CRM category. RingCentral is ranked #7 with an average rating of 9.0, while Salesforce is ranked #2 with an average rating of 8.5. RingCentral holds a 2.3% mindshare in SC, compared to Salesforce’s 7.0% mindshare. Additionally, 100% of RingCentral users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

DIGITAL CX

Read 1 DIGITAL CX review

312 Views
109 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,420 Views
308 Comparison Views

98% willing to recommend

DIGITAL CX

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between DIGITAL CX and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM.

To learn more, read our detailed Social CRM Report (Updated: September 2025).

Buyer's Guide

Social CRM

September 2025

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Helped 869,095 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

DIGITAL CX

Ranking in Social CRM

7th

Average Rating

9.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (3rd), Customer Experience Management (20th)

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of October 2025, in the Social CRM category, the mindshare of DIGITAL CX is 2.3%, up from 0.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 7.0%, down from 11.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	7.0%
DIGITAL CX	2.3%
Other	90.7%

Social CRM

Featured Reviews

reviewer1295121

Executive Vice President Operations and IT at a consultancy with 1-10 employees

Advanced VoIP functions that scales well and integrates AI

I am primarily working with Zoom products, including Zoom Video, Zoom Phone, Zoom Rooms, Zoom Webinar, and Zoom Contact Center. I also have experience with RingCentral, where I have helped customers with their phone system and resolving configuration issues RingCentral has a good implementation…

Read full review

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"Salesforce allows for the integration of different data sources."

"We have found the solution to be scalable."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"We haven't had any issues with integration."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"It is very easy to use from a marketing standpoint."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

More Salesforce Marketing Cloud pros

Cons

"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"This solution could be more user-friendly."

"An additional feature needed would be better capacity for personalization."

"The data extension tools are not very user-friendly."

"The solution can be difficult to set up for non-technical individuals."

"The processing speed, the way information displays, and scrolling options can be improved."

"I would like to see more ways to accomplish specific tasks."

"The customization of Salesforce, a generic CRM software, has room for improvement."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"My company pays to use this solution."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Licensing fees are paid on a yearly basis."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"The solution is paid for monthly."

"This is a low cost solution suited to larger organizations."

"The solution is a bit expensive."

"Salesforce is an expensive solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?

Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services. Zoom, however, is more competitive a...

See all answers

What needs improvement with DIGITAL CX?

RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products.

See all answers

What is your primary use case for DIGITAL CX?

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

See all answers

Comparisons

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Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 8% of the time

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Product Reports

Buyer's Guide

Customer Experience Management

September 2025

Download DIGITAL CX product report

Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Also Known As

Dimelo, a Ring Central Company

ExactTarget

Overview

Connect with customers across 20+ digital touchpoints like the web, social media, messaging apps, review platforms and your custom channels.

RingCentral

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: September 2025.

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