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DIGITAL CX vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DIGITAL CX
Ranking in Social CRM
7th
Average Rating
8.6
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
Customer Communications Management (CCM) (3rd), Customer Experience Management (10th)
Salesforce Marketing Cloud
Ranking in Social CRM
3rd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of DIGITAL CX is 3.0%, up from 1.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.0%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud6.0%
DIGITAL CX3.0%
Other91.0%
Social CRM
 

Featured Reviews

JV
IT Specialist
Unified communication has reduced global calling costs and supports organized departmental workflows
The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."
"It is easy to send emails and SMS's."
"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"Salesforce is an excellent choice."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The Journey Builder and the Email Studio features are most valuable."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
 

Cons

"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."
"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."
"I believe DIGITAL CX could be improved by making certain menus easier to find."
"The data extension tools are not very user-friendly."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be."
"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"We'd like to see more integrations with third-party products."
"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."
 

Pricing and Cost Advice

Information not available
"The solution is paid for monthly."
"The price is expensive."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"The solution is a bit expensive."
"The licensing cost for the solution is on a yearly basis."
"This solution is priced in the medium to high price range."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
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Top Industries

By visitors reading reviews
Manufacturing Company
23%
Construction Company
14%
Insurance Company
11%
Comms Service Provider
9%
Financial Services Firm
17%
Manufacturing Company
9%
Construction Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?
Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services. Zoom, however, is more competitive a...
What needs improvement with DIGITAL CX?
RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products.
What is your primary use case for DIGITAL CX?
I am primarily working with Zoom products, including Zoom Video, Zoom Phone, Zoom Rooms, Zoom Webinar, and Zoom Contact Center. I also have experience with RingCentral, where I have helped customer...
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

Dimelo, a Ring Central Company
ExactTarget
 

Overview

 

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Sprinklr, HootSuite, Salesforce and others in Social CRM. Updated: May 2026.
896,563 professionals have used our research since 2012.