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DIGITAL CX vs Salesforce Marketing Cloud comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DIGITAL CX
Ranking in Social CRM
7th
Average Rating
9.0
Reviews Sentiment
5.9
Number of Reviews
3
Ranking in other categories
Customer Communications Management (CCM) (4th), Customer Experience Management (11th)
Salesforce Marketing Cloud
Ranking in Social CRM
3rd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of November 2026, in the Social CRM category, the mindshare of DIGITAL CX is 2.9%, up from 2.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.2%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud6.2%
DIGITAL CX2.9%
Other90.9%
Social CRM
 

Featured Reviews

JV
IT Specialist
Unified communication has reduced global calling costs and supports organized departmental workflows
The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"My advice to others looking into using DIGITAL CX is to go for this product because it is the most important thing for reaching out to suppliers and customers."
"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."
"The solution is completely scalable, the sky really is the limit, and if a company needs to expand it, it can do so as much as it wants."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing."
"The Journey Builder and the Email Studio features are most valuable."
"The user interface is easy to use, especially for my staff who use assistive technology."
"Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation."
"We are satisfied with the Salesforce Marketing Cloud products, which is why we have extended and acquired the Data Cloud as integration."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers, and overall the solution is very useful for business."
 

Cons

"I believe DIGITAL CX could be improved by making certain menus easier to find."
"Sometimes if there is a network issue from the supplier's end, not from our side, we need to think about how we can improve in those scenarios."
"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."
"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."
"The UA could be better designed for a mobile connection."
"I've noticed on one-to-one leads, the customer objection option is not available."
"It should contain artificial intelligence, in my opinion."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"In a future release, adding end-user personalization would be a benefit."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."
"The response from the customer service team could be faster and the agents could be more knowledgeable."
 

Pricing and Cost Advice

Information not available
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"Licensing fees are paid on a yearly basis."
"The solution is a bit expensive."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"My company pays to use this solution."
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Top Industries

By visitors reading reviews
Manufacturing Company
27%
Construction Company
14%
Comms Service Provider
11%
Insurance Company
8%
Financial Services Firm
16%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?
My experience with the pricing, implementation cost, and licenses of DIGITAL CX has been very good. As I mentioned, the cost was reduced significantly. We have carried out a substantial cost reduct...
What needs improvement with DIGITAL CX?
There is always room for improvement in DIGITAL CX. Sometimes if there is a network issue from the supplier's end, not from our side, we need to think about how we can improve in those scenarios. W...
What is your primary use case for DIGITAL CX?
I have been using DIGITAL CX where I always connect with the supplier. I need to reach out to suppliers, and sometimes we send voicemails over DIGITAL CX. On a daily basis, we work on getting the r...
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

Dimelo, a Ring Central Company
ExactTarget
 

Overview

 

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about DIGITAL CX vs. Salesforce Marketing Cloud and other solutions. Updated: November 2026.
920,336 professionals have used our research since 2012.