Dell XtremIO vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell XtremIO and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashArray Report (Updated: March 2023).
685,707 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"We are a large-scale company, and our growth has been pretty significant over the last five or six years. We like the scale, and the way NetApp grows, so that's why we use it. It's mostly for block storage.""Using System Manager for green management or command line interface, we have a single point for managing the cluster. It is much easier to manage. It is very seamless. The product is robust and solid.""It impacts customer retention because of its overall ease. When you are running a business, where time is a factor, that is the biggest selling point. Things happen really rapidly, when they happen, and being able to say, "Yeah, we can get this up and running in a day, if you want," or even less time in some cases. Sometimes, that can be what makes or breaks our case.""This solution helps accelerate demanding enterprise applications. VMware workloads, the database, and Oracle Solaris are hosted on AFF, which means that our primary priority workloads are on AFF and that the secondary ones are on FAS. That includes the SAN national cloud.""The newest version of ONTAP has a bit of a learning curve because you need to learn where things are to find them. It is not impossible, but when you are accustomed to the older version of ONTAP, it just takes a bit getting used to it, but it is about the same as before.""The Snapshots and just the overall flexibility of the product have been great.""I like the ability to snapshot, and the cloning features are valuable to us as well. I like that I can quickly and efficiently snapshot the data and move it to wherever I need to locally or in the cloud. Also, I know that when I take the snapshot that all of the data will be there and that it will be usable when I need to use it.""The NVMe flash cache is the most useful feature. It lowers transactional speed even more."

More NetApp AFF (All Flash FAS) Pros →

"The most valuable feature of Dell EMC XtremIO is the data protection (DP) group, it is one of the most advanced features in these types of arrays. The dedupe and compression that this array provides both do a superb job.""A valuable feature of XtremIO is that, in terms of administration, it's simple and manageable.""Dell XtremIO is good for databases and huge workloads.""The Metro clustering and solid-state performance, are the most valuable features of this solution.""XtremIO is very stable.""Xtrem10's features are more simple to implement. The integration and interface are also good."

More Dell XtremIO Pros →

"The code upgrades are very smooth.""The management is simple in Pure Storage FlashArray.""The all-flash disc is the most valuable feature of this solution.""The solution offers amazing performance.""This solution is very scalable.""The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance.""Processes that used to take 40 minutes to two hours can be completed in five minutes.""Technical support is good."

More Pure Storage FlashArray Pros →

Cons
"There is room for improvement with the user interface. There are a few things that cannot be done in the GUI. We do a lot of things through the CLI, but that's grown out of a lack of ability to do them in the GUI. An example is QTrees. You can manage them within the GUI, but the GUI is missing a few options.""After the three-year prepay, the extended warranty is a little expensive.""We would like to have a feature that automatically moves volumes between aggregates, based on the performance. We normally need to do this manually.""NetApp should offer more training so everyone can learn about the products. Other vendors have a lot of training options. It would be great if NetApp would highlight how to use the features more so that every admin or person can gain more knowledge about this technology.""In the past, NetApp designed it so that you have a 70% threshold. You would never fill up past 70% since you need to have that room available. Whereas with Pure, I can fill it up to 110% of what they listed and it's still going at full speed. NetApp can't do that.""The size of NetApp could be better. They're always about 40 pounds without the hard drives in them, so it would be great if there's a way to make them smaller yet keep the functionality. That would reduce the physical footprint.""I don't like the newest GUI. It needs more options. Some features have been removed. Oversight is not as good in the new GUI compared to the previous version. Though, it might be something that we just need to get used to.""There is room for improvement in terms of support. I have noticed that if I sometimes call their customer care for a particular issue, they will give me another number and ask me to call that other team. It would be better if they could do a warm transfer. That would save customers time from calling all the numbers again and speaking to another team."

More NetApp AFF (All Flash FAS) Cons →

"XtremIO is coming to its end of life.""In the next release, the solution could have better integration and if we can host assets on the cloud, such as NetApp has the NetApp volumes, which we can host on the cloud directly called NetApp CVO (cloud volume ONTAP). Dell EMC should come up with something purely on the cloud rather than manage services.""I would like to see the ease of deployment and built-in Metro clustering.""If you are looking at flash storage solutions, XtremIO doesn't offer any unique features. Most of my customers are migrating their workload from XtremIO to other formats because of this.""Dell's technical support could be better.""XtremIO needs to be lower priced. It also needs better endpoints and scalability."

More Dell XtremIO Cons →

"The file functionality could be better.""Beyond a certain amount of petabytes, you have to have a separate system. Basically, it's not infinitely scalable.""Automation could be simplified.""Data reduction is an area that needs improvement. There is a garbage collection service that runs but during that time, system utilization increases.""The price could be better.""The price of the solution can improve.""Pure Storage FlashArray could improve by being more secure.""Pricing could be better in comparison to other solutions."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "We benefited from implementing all-flash by reducing our data center footprint. We took it from 30 racks to just over five. This is one of the biggest savings for us."
  • "The licensing and pricing are fine. As a reseller for the product, we need to make the differentiation in the minds of the customer. They are not just buying some tool that does only one thing, e.g., showing a LAN for a customer. The pricing is fair for what it is."
  • "In addition to simplifying the management across a mix of solutions, AFF simplifies the cost. That was one of the main reasons we purchased AFF."
  • "NetApp AFF is an expensive product, although not compared to other vendors."
  • "The pricing is pretty reasonable for what we get. But if you have to buy any more disk space, it can be quite expensive."
  • "The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."
  • "I looked at other vendors for other potential projects and thought NetApp's pricing was very competitive."
  • "There is room for improvement when it comes to the cost. The cost is very high compared to other devices."
  • More NetApp AFF (All Flash FAS) Pricing and Cost Advice →

  • "The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."
  • "XtremIO is an all-flash array, which means it's a costly solution. When compared with general mid-range storage solutions, this is more expensive. As far as I know, there are no additional costs besides the license."
  • "Licensing is approximately $200,000 per year."
  • "Too high priced for the Brazil market."
  • "The license for XtremIO is in the box, so you don't have to buy anything."
  • More Dell XtremIO Pricing and Cost Advice →

  • "They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
  • "We do not incur additional costs beyond the licensing fee."
  • "My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
  • "There is an annual or perpetual license required for this solution."
  • "Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
  • "The pricing is reasonable."
  • "When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
  • "We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in the… more »
    Top Answer:This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended cost… more »
    Top Answer:The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matters… more »
    Top Answer:The license for XtremIO is in the box, so you don't have to buy anything.
    Top Answer:Dell XtremIO needs to provide better performance to keep up with new products.
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:The tool is simple and easy to use. It has neat features like protection from device removal. Moreover, you can undo the… more »
    Top Answer:I would rate the solution a nine out of ten. I am using the latest version of the solution and it is deployed… more »
    Comparisons
    Also Known As
    NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
    Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
    Learn More
    Overview

    NetApp All Flash FAS (AFF) is a storage infrastructure that contains only flash memory drives instead of spinning-disk drives. NetApp All Flash FAS (AFF) addresses enterprise storage requirements with best-in-class data management, higher performance, and flexibility. All Flash FAS systems accelerate your operations without sacrificing the effectiveness, dependability, or adaptability of your IT infrastructure, since they are built on ONTAP data management software. As an enterprise-grade all-flash array, the NetApp All Flash FAS (AFF) manages and safeguards your critical data, making your datacenter’s transition to flash simple and painless.

    NetApp All Flash FAS (AFF) is a robust, scale-out platform designed for virtualized environments and can be deployed as an independent system or a high-performance tier in a NetApp ONTAP configuration.

    NetApp All Flash FAS Features

    NetApp AFF has many valuable key features. Some of the most useful ones include:

    • Cloning and Snapshot copies combined with native space efficiency can lower storage expenses.
    • Near-zero performance impact for snapshot copy creation, cloning, and replication.
    • Application-consistent Snapshot copies simplify app management.
    • Synchronous replication using NetApp MetroCluster software, a feature that is only available from NetApp in the all-flash array market and provides zero RPO and close to zero RTO for workloads that are mission-critical.
    • Support for at-rest data encryption and an onboard key manager to help secure your data through easier key management.
    • NetApp SnapMirror replication software reduces overall system costs by replicating to any type of FAS/AFF system, whether it is all-flash, hybrid, or HDD, on premises or in the cloud.

    NetApp All Flash FAS Benefits

    There are many benefits to implementing NetApp AFF. Some of the biggest advantages the solution offers include:

    • Change the economics of your data center with flash - you'll consume 11 times less electricity, require 11 times less rack space, and spend 67 percent less on support compared to a data center using HDDs.
    • Manage data with a single piece of software for SAN and NAS settings, including flash, disk, and the cloud.
    • Within 10 minutes, you can provision storage and serve data.
    • Inline data reduction technology can reduce SSD storage by 5 to 10 times on average.
    • Protect your data using the system's best-in-class integrated data protection suite.
    • Scale out to 24 nodes, 367PB of effective capacity, and 4 million IOPS without causing disruption.
    • Accelerate applications with up to 12 times more IOPS and 20 times faster response thanks to NetApp ONTAP FlashEssentials.

    Reviews from Real Users

    NetApp AFF (All Flash FAS) stands out among its competitors for a number of reasons. Two major ones are its handling of read and write operations and its high-capacity drives. PeerSpot users take note of the advantages of these features in their reviews:

    Harish M., Senior Consultant at a tech services company, writes of the solution, “The most valuable feature is its ability to handle high-intensity read and write operations. It works very well in terms of this.” He adds, “We recently started using the volume encryption feature, which is helpful because there are some federal projects that require data at rest to be encrypted.”

    Another PeerSpot reviewer, a director at an IT Infrastructure Services department at a university, notes, “In terms of the footprint, it is far more efficient. It has smaller, higher-capacity drives than our older unit. In terms of space, power, and cooling, it has simplified things.”

    Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Offer
    Learn more about NetApp AFF (All Flash FAS)
    Learn more about Dell XtremIO
    Learn more about Pure Storage FlashArray
    Sample Customers
    Acibadem Healthcare Group, AmTrust Financial Services, Citrix Systems, DWD, Mantra Group
    Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Healthcare Company15%
    Financial Services Firm12%
    Energy/Utilities Company9%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Computer Software Company22%
    Comms Service Provider13%
    Manufacturing Company10%
    Financial Services Firm7%
    REVIEWERS
    Financial Services Firm32%
    Healthcare Company16%
    Insurance Company12%
    Energy/Utilities Company8%
    VISITORS READING REVIEWS
    Computer Software Company24%
    Financial Services Firm9%
    Healthcare Company8%
    Government8%
    REVIEWERS
    Financial Services Firm20%
    Healthcare Company12%
    Manufacturing Company10%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm10%
    Manufacturing Company8%
    Comms Service Provider8%
    Company Size
    REVIEWERS
    Small Business12%
    Midsize Enterprise13%
    Large Enterprise75%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise19%
    Large Enterprise60%
    REVIEWERS
    Small Business22%
    Midsize Enterprise18%
    Large Enterprise59%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise13%
    Large Enterprise64%
    REVIEWERS
    Small Business26%
    Midsize Enterprise17%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise16%
    Large Enterprise61%
    Buyer's Guide
    Dell XtremIO vs. Pure Storage FlashArray
    March 2023
    Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashArray and other solutions. Updated: March 2023.
    685,707 professionals have used our research since 2012.

    Dell XtremIO is ranked 21st in All-Flash Storage with 6 reviews while Pure Storage FlashArray is ranked 2nd in All-Flash Storage with 42 reviews. Dell XtremIO is rated 7.0, while Pure Storage FlashArray is rated 9.0. The top reviewer of Dell XtremIO writes "Useful data protection group, effective compression, and stable". On the other hand, the top reviewer of Pure Storage FlashArray writes "Provides protection against ransomware threats with immutable snapshots, and it is well known for its scalability, ease of use, and non-disruptive upgrades". Dell XtremIO is most compared with Dell PowerStore, Dell PowerMax NVMe, Dell Unity XT, INFINIDAT InfiniBox and VMware vSAN, whereas Pure Storage FlashArray is most compared with Dell PowerStore, VMware vSAN, IBM FlashSystem, HPE Nimble Storage and Huawei OceanStor. See our Dell XtremIO vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.