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Dell XtremIO vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell XtremIO
Ranking in All-Flash Storage
23rd
Average Rating
7.6
Reviews Sentiment
7.5
Number of Reviews
54
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 0.9% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.5%
Pure FlashArray X NVMe1.0%
Dell XtremIO0.8%
Other91.7%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Stanislaw Jagielski - PeerSpot reviewer
Efficient and straightforward setup boosts data management capabilities
Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"The latency is good."
"It has good, reliable, fast storage."
"The initial setup was extremely simple and straightforward."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"The most valuable feature of this solution is reliability."
"One of the best features is the support, which is excellent."
"It has very good performance for an application which needs lower latency and a better response, for example, in microseconds."
"The program is very stable."
"The most valuable feature of Dell EMC XtremIO is the data protection (DP) group, it is one of the most advanced features in these types of arrays. The dedupe and compression that this array provides both do a superb job."
"I like the deduplication and auto-tiering features."
"Initially, we faced numerous issues with our analytical systems. However, we saw performance improvement after the implementation of the solution."
"Speed and reliability:"
"Xtrem10's features are more simple to implement. The integration and interface are also good."
"Thin storage allocation"
"This is the best all-flash storage array on the market."
"The stability of Pure Storage is very very good."
"It's easy to use, and the maintenance upgrades to get free controllers work really well."
"Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles."
"Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a ten out of ten."
"The most valuable feature is it never goes down. We can expand and create volumes."
"It has improved my organization because now have lower latency, we get fewer complaints from customers, and we see a constant response time."
"Pure Storage is extremely reliable — it's never failed."
 

Cons

"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"We need better data deduplication."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"If you are looking at flash storage solutions, XtremIO doesn't offer any unique features. Most of my customers are migrating their workload from XtremIO to other formats because of this."
"The interface could be simplified for beginners to ease the configuration of special objects in the system."
"The physical architecture could use some higher levels of redundancy."
"It needs a way to determine the deduplication of each LUN and what the impact would be if we were to move data from one LUN to another."
"The solution's stability has certain shortcomings where improvements are needed."
"XtremIO is coming to its end of life."
"I would like to see the ease of deployment and built-in Metro clustering."
"Management: At the time, there was no snapshot scheduler, so I had to write XSnapCourier to address it. The sad thing is that even after the newest release, which includes a native scheduler, most customers using XSnapCourier chose to stick with it due to a more feature-rich experience."
"It would be beneficial to have a health check command that can be run from the CLI to ensure that all hardware components are functioning properly rather than having to enable remote access and connect to support for a health check."
"We haven't seen ROI."
"I'd like to see a move towards individual VMs for what the performance of each VM is in a VD infrastructure. I can see the overall volume, but I would love to see things in a more granular level on the VM side."
"Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."
"I would like the ability to swap out the network adapters into it. So, without taking out the whole controller, I would like to be able to swap adapters. This would make things easier."
"I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."
"In some cases, we get into very in-depth conversations around movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that."
"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"With VMware, we pay $300,000 annually."
"Our licensing fees are $500,000+ USD."
"Given its price, Pure is not the first option."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The licensing is on a yearly basis."
"It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
"You can get a two-year or three-year license for the tool. You can also opt for a perpetual-based licensing model, which can be renewed on a yearly or two-year basis."
"It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
"XtremIO is an all-flash array, which means it's a costly solution. When compared with general mid-range storage solutions, this is more expensive. As far as I know, there are no additional costs besides the license."
"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."
"Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."
"The license for XtremIO is in the box, so you don't have to buy anything."
"XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
"The cost has room for improvement."
"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"The price, in general, is around $100,000, however, I know it costs more."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"It's a good price point and it's a solid product for the price."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
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Comparison Review

it_user182013 - PeerSpot reviewer
May 1, 2015
Measuring Up: EMC XtremIO and HP 3PAR
Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
10%
Healthcare Company
8%
Computer Software Company
17%
Manufacturing Company
12%
Financial Services Firm
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise14
Large Enterprise29
By reviewers
Company SizeCount
Small Business60
Midsize Enterprise34
Large Enterprise134
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about Dell EMC XtremIO?
The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...
What is your experience regarding pricing and costs for Dell XtremIO?
Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...
What needs improvement with Dell XtremIO?
The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashArray and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.