Dell PowerMax vs NetApp EF-Series All Flash Arrays comparison

Dell PowerMax vs. NetApp EF-Series All Flash Arrays

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.0%, down from 4.1% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The high availability of the product is the most valuable feature."

"The most valuable features of this solution are its ease of use and performance."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The latency is good."

"It has benefited my organization because it has reduced time to insights."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

More Pure FlashArray X NVMe pros

"We have worked with customer success support, and the service is very good."

"The solution's most valuable feature is the data reduction ratio."

"Dell PowerMax NVMe has been a significant enhancement for data handling in my industry. Its improved security features and data calculation capabilities make it a valuable solution for our customers. The most critical feature of Dell PowerMax NVMe for performance enhancement is its strong network support and integration with other vendors, along with its efficient use of hardware components like CPU and memory. Data reduction technologies in PowerMax have been highly beneficial for our company, allowing us to optimize storage and reduce costs by consolidating files"

"We find the service level option to provision storage very valuable. The ability to define different service levels for storage groups helps us in prioritizing our workload at the infrastructure level."

"We are able to provide storage at the right service levels without overmanaging it."

"Dell is the best vendor worldwide, with an end-to-end solution starting from a mouse to Telza Hyperfix or HyperConverged devices."

"The compression and deduplication are always on. We get more than 4:1 capacity savings using them. The efficiency benefits from compression and deduplication are through a specialized hardware module within the storage itself, and that means there is no overhead to the compression and dedupe."

"It is a very stable solution. I would rate it a ten out of ten."

More Dell PowerMax pros

"The stability, speed, and reliability are the solution's best features. The information is also very secure."

"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."

"The benefits are better up-time, better response time."

"I like the performance aspect of EF Series. It basically provides everything that we are looking for as a solution, very low latency and very high performance."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."

"Having the option of such high-speed storage in the data center is what makes it valuable."

"It provides multi-protocol, which is what gives the edge when it comes to big lineage PC workloads."

More NetApp EF-Series All Flash Arrays pros

Cons

"They could add more support for file storage and different types of storage."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We need better data deduplication."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The tool's pricing is higher than competitors."

"It is on the expensive side."

"In the future, I would like to see integration with enterprise backup systems."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

More Pure FlashArray X NVMe cons

"Part validation could be improved."

"I would like to see more security features and improvements in the platform's ease of management."

"The installation of equipment needed support's help."

"Although they call it unified storage where you have SAN and NAS, with a NAS implementation on top of a SAN, the NAS implementation is a little complicated and clumsy. As SAN, as block storage, it is very powerful... If they could provide a very good NAS implementation, it would be better, so that customers don't have to look for other simple solutions for NAS."

"The price could be lower, and we are unhappy with the price."

"The disadvantage of PowerMax is its cost. It is expensive, mainly due to pricing."

"I would like the scalability to improve, as it requires additional footprints."

"There is room for improvement in terms of integration with various service providers for public clouds."

More Dell PowerMax cons

"Things like the FlexClones, SnapVault, SnapMirror, all of that. Some of it's available on the EF series, but we like what we have in the FAS system."

"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."

"I would like to shrink it more, if we can. The smaller, the better."

"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."

"I would like to see higher-capacity drives, as they come out; I have heard that 15 TB are out on a different NetApp series. Getting those on the EFs would be nice."

"There could be better integration with some of our Cisco products."

"We have used IBM previously. We found that the storage from IBM was poor and we chose NetApp EF-Series All Flash Arrays because it can scale very easily."

"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With VMware, we pay $300,000 annually."

"The product is expensive."

"The licensing is on a yearly basis."

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."

"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."

"I rate Dell PowerMax NVMe a five out of ten for pricing."

"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."

"Our costs for the product are three million."

"Our costs are on a yearly basis."

More Dell PowerMax pricing and cost advice

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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859,129 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

10%

Government

Computer Software Company

17%

Comms Service Provider

10%

Manufacturing Company

10%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 26% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 9% of the time

Dell Unity XT vs Dell PowerMax

Compared 5% of the time

More Dell PowerMax Competitors

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 28% of the time

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 15% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 13% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 11% of the time

IBM FlashSystem vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Dell PowerMax

Download Dell PowerMax product report

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

RP Data, Western Oregon University, Toei Animation

Dell PowerMax vs. NetApp EF-Series All Flash Arrays