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Dell PowerMax vs Hitachi VSP 5000 Series comparison

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Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Dell PowerMax
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
92
Ranking in other categories
All-Flash Storage (5th), NVMe All-Flash Storage Arrays (3rd)
Hitachi VSP 5000 Series
Average Rating
7.0
Reviews Sentiment
5.5
Number of Reviews
1
Ranking in other categories
NVMe All-Flash Storage Arrays (14th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Patrick Ammann - PeerSpot reviewer
Storage Administrator at Post CH AG
Provides reliable performance but could benefit from better deduplication management and intuitive admin tools
Regarding the NVMe over Fabrics feature of Hitachi VSP 5000 Series, we tested it, but there was no admin tool available for configuration until about a year ago. This was problematic for us, so we decided not to use it until we have the proper management tools. The main difficulty with this feature is that it's not supported for GAD devices, so Global-Active Devices are not supported with NVMe. That's basically what all our ESX platform is based on. We believe we would get the most benefit if we could use it in the ESX platform, but it's not supported yet. The deduplication impacts the quality of block storage that system administrators were accustomed to, resulting in increased service time due to the high CPU usage. The whole deduplication should be handled better in the next Plattform, should not have such a high impact on contoller CPU usage. The admin tools, called Ops Center Suite, have been inadequate for years, which Hitachi acknowledges. We had to find other vendors to provide a simple, fast GUI to provision storage. There are limitations, such as a storage pool only having 1024 pool volumes, which means the storage pool is maximum three petabyte in space. This requires building multiple storage pools, resulting in multiple pools where you have to keep some space as reserve. Having more than one storage pool forces you to have multiple times some percentage of storage capacity as a reserve, that you paid for but can't use it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features Everpure FlashArray offers are its ease of setup and incredible performance, which is better than most other software or hardware that we have used."
"It's reduced our overhead management time on storage, since it is so simple to get in and just provision a volume, present it to the host, and then you are done."
"From the first test that we have conducted, we are very satisfied with this solution."
"This solution has improved our organization. In the past, we had reports that were taking up to two hours and after switching to SSD storage the overall processing power dropped to half an hour. The end users saw an immediate performance gain."
"We transferred our old architecture from hyper storage to all-flash storage, which made our business faster and more connected to our customers."
"After moving to Pure Storage, I have noticed that our databases are considerably faster and our performance has improved by at least four times."
"We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."
"The best feature is consistently lower latency, even when IOPS crank up to over 75K, and the product maintains submillisecond response time, which is incredible."
"We are most interested in cloud utilization."
"The number one most valuable feature is reliability, as I want to go home at the end of the day and come in the next day knowing it works, especially since we have storage offshore."
"The most valuable feature is its global cache, which allows for uncompromised performance."
"Uptime by far is the most important thing, and also the replication ability (SRDF). Most of the customers who need this type of availability also want the protection of multiple data centers, and it is able to easily switchover workloads to their other data centers."
"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."
"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."
"We are using the solution's application and snapshot feature."
"It is a fantastic Dell EMC product ever competing with all the vendors. It stands out in terms of performance. You can ask for mission-critical application workloads."
"One of the best features of the Hitachi VSP 5000 Series is the stability of the product."
 

Cons

"The scalability of the solution is extremely costly."
"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"The negative aspect of Everpure FlashArray is that migrations can be somewhat complicated."
"The data reduction that we had initially anticipated when we bought Pure and we move over, is way lower than the expected reduction. It depends on the workloads, of course. But that has been a challenge at times."
"Automation could be simplified."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"The solution is not cheap."
"It goes at about 95 percent, so we have had some performance issues. It is hard to clear them."
"If you go to Pure or you go to NetApp, they deliver in one month. If you go to Dell or HP, they will take up to six months for delivery. This is not a business model for today."
"I hear from people on my team that they would like improved reporting. While there are some decent tools for doing reporting, they would like to see a lot more built-in functionality. This way when they are logged into the interface everyday doing basic management tasks, they could also see some statistics on what is their storage pool usage and will be their projected usage with their current data growth. They want to be able to see more detailed stats on how they are using the system and have forecasting."
"I would like to see more security features and improvements in the platform's ease of management."
"When it comes to Oracle and database workloads, data reduction could be a little bit better."
"The one area for improvement in Dell PowerMax NVMe would be to align the features of the on-premises version with those available in the cloud, as this would provide added value and flexibility."
"The initial setup was complex, as it is a complex system and you have to learn a lot."
"They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data."
"With Dell PowerMax, engineering always has to be involved if you want to expand the system with a couple of disks or anything. It is quite a tedious process."
"The whole deduplication should be handled better in the next platform and should not have such a high impact on controller CPU usage."
 

Pricing and Cost Advice

"There is an annual or perpetual license required for this solution."
"The pricing of Pure Storage FlashArray is reasonable."
"The price was more favorable than Dell EMC."
"Pure Storage has not helped us to reduce our licensing costs."
"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."
"It is light years beyond anything else with the same price point."
"I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
"Our costs are on a yearly basis."
"The cost has room for improvement."
"I think it is an expensive tool, but it is the best product. I think it is expensive and the cost one must pay for the best solution."
"The tool is very expensive."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
13%
Healthcare Company
10%
Manufacturing Company
9%
Outsourcing Company
9%
Financial Services Firm
23%
Manufacturing Company
13%
Comms Service Provider
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise64
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
What is your experience regarding pricing and costs for Hitachi VSP 5000 Series?
The cost of the solution is always too expensive, though it's difficult to make a direct comparison as all competitor...
What needs improvement with Hitachi VSP 5000 Series?
Regarding the NVMe over Fabrics feature of Hitachi VSP 5000 Series, we tested it, but there was no admin tool availab...
What is your primary use case for Hitachi VSP 5000 Series?
My main use cases for Hitachi VSP 5000 Series are basically all the block storage, mainly DBs and ESX.
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
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