

Domo and dbt compete in the data management space, each catering to unique business needs. Domo often appears more favorable for businesses seeking comprehensive business intelligence and data visualization, while dbt stands out in data transformation, appealing to those focused on data lineage and modeling.
Features: Domo offers extensive data visualization tools, easy integration with various data sources, and versatile analytics platforms. Dbt focuses on efficient data transformation, modeling, and testing processes, making it suitable for organizations requiring precise data manipulation.
Ease of Deployment and Customer Service: Domo’s deployment model is simple and often requires minimal IT intervention, which facilitates a quick setup. Its customer service is responsive and considered solid. Dbt’s deployment may require more technical expertise, potentially complicating initial setup, but its focus on data transformation ensures effective usage once implemented.
Pricing and ROI: Domo generally presents a higher setup cost, which is offset by its broad features promising good ROI for businesses seeking comprehensive solutions. Dbt can offer lower initial costs focused on transformation, providing substantial ROI, especially for those prioritizing data engineering.
There is operational efficiency achieved, and data quality and governance have also been achieved with modular SQL and version controlling, which reduced duplication of data and data errors.
I have seen a return on investment as it means we don't have to employ as many people.
Since we migrated from SSIS to dbt model architecture, it takes around four hours only to complete a full refresh.
If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.
If you type your question, you will likely find that someone has already asked it, so we do not need to contact their support directly.
I would rate the technical support a nine out of ten.
We ran dbt Core, which is open-source, so there is no direct vendor support.
No matter how complex the problem is, it can be taken care of by the support team.
They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.
It's very easy to get technical support from Domo.
The bottlenecks that we have are not coming from dbt; they are coming from Snowflake.
We were processing large volumes of financial documents, hundreds of trial balances, balance sheets, and invoice sets, and dbt handled the transformation layer without issues.
dbt is quite scalable since it has its own feature set for incorporating business logic.
The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.
When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.
Everything comes under the same umbrella and it's pretty user-friendly.
Comparing it to tools I have seen in the past, such as Informatica and Alteryx, dbt can easily match up to that rating, specifically for stability.
Every upgrade is a little bit of a risk for us because we do not know if the workarounds that we developed will be available for the next version.
When I conduct dbt tests, the data processed in the data warehouse performs exactly as expected.
In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.
In terms of overall stability of the platform, it's very stable.
During that time, we faced issues from the project side as Domo was not visible in our portal.
Improvement is needed in the tool itself in terms of the copilot, in terms of covering outages, in terms of testing, and in terms of quality reasons related to governance and collaboration.
The whole data testing field is not very mature. It is not the same as software testing; for example, you have test suites, test tools, and profilers, but for data testing, it is not yet that advanced.
dbt does not have a native concept of multi-tenant or multi-standard project organization.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.
One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.
The course content that dbt provides is free and excellent for anyone starting out.
dbt is open source for its core modules.
I mentioned the cost as one of the advantages, specifically the license cost.
Domo's pricing is high compared to other BI tools, and it is costly.
For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.
They quoted approximately one dollar per KB.
dbt has positively impacted my organization by allowing us to create our data pipelines much faster, going from ingestion of data to creating a data product in weeks instead of months.
There are the benefits of having code, so you have a software development lifecycle; you can use version control, testing, and documentation.
The tests, especially custom tests for financial data like validating that debits equal credits, caught a lot of our data quality issues early.
App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.
None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.
Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI.
| Product | Mindshare (%) |
|---|---|
| dbt | 1.5% |
| Domo | 0.7% |
| Other | 97.8% |

| Company Size | Count |
|---|---|
| Small Business | 2 |
| Midsize Enterprise | 3 |
| Large Enterprise | 6 |
| Company Size | Count |
|---|---|
| Small Business | 17 |
| Midsize Enterprise | 13 |
| Large Enterprise | 20 |
dbt is a transformational tool that empowers data teams to quickly build trusted data models, providing a shared language for analysts and engineering teams. Its flexibility and robust feature set make it a popular choice for modern data teams seeking efficiency.
Designed to integrate seamlessly with the data warehouse, dbt enables analytics engineers to transform raw data into reliable datasets for analysis. Its SQL-centric approach reduces the learning curve for users familiar with it, allowing powerful transformations and data modeling without needing a custom backend. While widely beneficial, dbt could improve in areas like version management and support for complex transformations out of the box.
What are the most valuable features of dbt?
What benefits should you expect from using dbt?
In the finance industry, dbt helps in cleansing and preparing transactional data for analysis, leading to more accurate financial reporting. In e-commerce, it empowers teams to rapidly integrate and analyze customer behavior data, optimizing marketing strategies and improving user experience.
Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.
Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.
What are the key features of Domo?In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.
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