Domo vs dbt comparison

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dbt

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Executive SummaryUpdated on Dec 19, 2024

Domo and dbt compete in the data management space, each catering to unique business needs. Domo often appears more favorable for businesses seeking comprehensive business intelligence and data visualization, while dbt stands out in data transformation, appealing to those focused on data lineage and modeling.

Features: Domo offers extensive data visualization tools, easy integration with various data sources, and versatile analytics platforms. Dbt focuses on efficient data transformation, modeling, and testing processes, making it suitable for organizations requiring precise data manipulation.

Ease of Deployment and Customer Service: Domo’s deployment model is simple and often requires minimal IT intervention, which facilitates a quick setup. Its customer service is responsive and considered solid. Dbt’s deployment may require more technical expertise, potentially complicating initial setup, but its focus on data transformation ensures effective usage once implemented.

Pricing and ROI: Domo generally presents a higher setup cost, which is offset by its broad features promising good ROI for businesses seeking comprehensive solutions. Dbt can offer lower initial costs focused on transformation, providing substantial ROI, especially for those prioritizing data engineering.

To learn more, read our detailed Domo vs. dbt Report (Updated: September 2025).

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Domo vs. dbt

September 2025

Helped 867,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

dbt

Ranking in Data Integration

32nd

Average Rating

7.6

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Domo

Ranking in Data Integration

40th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (11th), Business Performance Management (12th), Reporting (10th), Data Visualization (11th)

Mindshare comparison

As of September 2025, in the Data Integration category, the mindshare of dbt is 2.0%, up from 0.2% compared to the previous year. The mindshare of Domo is 0.7%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
dbt	2.0%
Domo	0.7%
Other	97.3%

Data Integration

Featured Reviews

Ninad Magdum

Senior Machine Learning Engineer at Happiest Minds Technologies

Developer-friendly and easy to use, but doesn't have many optimization options

We also use stored procedures and Talend. They are not replaced by dbt completely. We use dbt only for the transformation process. My recommendations would depend on an organization’s requirements and problems. I will recommend the tool to others. The product is developer-friendly. However, it is still dependent on the data warehouse for big data and optimization. It's just a SQL transformation tool. It doesn't have a lot of optimization options like Spark. It's a good tool for Snowflake. If it were only for Snowflake, I would have rated it an eight out of ten. However, there are other data platforms. Overall, I rate the tool a six and a half out of ten.

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Denis Mwaniki

Analytics Manager at KOKO Networks

Have built flexible data pipelines and shared actionable insights across departments

I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends and forecasting outcomes, the limiting factor is that you need to define all of your columns before you're able to do any AI or feature engineering. That's quite a lot of work, especially on our end, given that we have huge datasets and sometimes we don't have updated data dictionaries. My wish would be for Domo to learn on its own and figure out column types without necessarily having to build that data dictionary. One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI. The aesthetic feel, especially when building dashboards or apps, needs improvement. While Domo Apps is almost a Domo dashboard with more features and a better feel, I would hope for an investment in the aesthetics area. Being able to swipe right or left, instead of just scrolling down would be beneficial, as most Domo dashboards only allow downward scrolling. Some of our stakeholders find the dashboards very long and wish they could scan through them more efficiently.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is developer-friendly."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."

"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"The user interface is quite good."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."

More Domo pros

Cons

"The solution must add more Python-based implementations."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"It is expensive."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"It is expensive."

More Domo cons

Pricing and Cost Advice

"The solution’s pricing is affordable."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"It is on the pricier end."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"I think it is reasonable."

"Domo is slightly costly but it's much cheaper than some."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Insurance Company

11%

Manufacturing Company

Healthcare Company

University

12%

Computer Software Company

10%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	11
Large Enterprise	17

Questions from the Community

What is your experience regarding pricing and costs for dbt?

It is cheap because dbt is open source. If you compare the pay-per-service of Dbt with the open source option you can manage. We are managing the solution, when we were acquiring service from them....

What needs improvement with dbt?

SQL statements that beyond DML, are not possible. Currently, they are not possible in Dbt. Having more features in SQL statements will support us. Another issue is the terms of data ingestion becau...

What is your primary use case for dbt?

We use the solution to deal with data transformations inside different organizations.

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...

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Compared 36% of the time

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Compared 4% of the time

Databricks vs Domo

Compared 3% of the time

QlikView vs Domo

Compared 2% of the time

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Product Reports

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Data Integration

August 2025

Download Domo product report

September 2025

Also Known As

No data available

corda

Overview

dbt is a transformational tool that empowers data teams to quickly build trusted data models, providing a shared language for analysts and engineering teams. Its flexibility and robust feature set make it a popular choice for modern data teams seeking efficiency.

Designed to integrate seamlessly with the data warehouse, dbt enables analytics engineers to transform raw data into reliable datasets for analysis. Its SQL-centric approach reduces the learning curve for users familiar with it, allowing powerful transformations and data modeling without needing a custom backend. While widely beneficial, dbt could improve in areas like version management and support for complex transformations out of the box.

What are the most valuable features of dbt?

SQL-Based Development: Facilitates transformations using SQL, streamlining the data modeling process.
Modularity: Encourages reusable components, making projects easier to manage and scale.
Version Control: Integrates with version control systems to track changes and collaborate effectively.
Testing Framework: Ensures data quality through automated tests, increasing trust in data outputs.

What benefits should you expect from using dbt?

Efficiency: Cuts down data processing times, allowing faster access to insights.
Collaboration: Promotes teamwork through shared data models and a common working language.
Scalability: Supports growing data demands by transforming complex data more flexibly and modularly.
Transparency: Provides clear documentation and lineage tracking, aiding in troubleshooting and understanding.

In the finance industry, dbt helps in cleansing and preparing transactional data for analysis, leading to more accurate financial reporting. In e-commerce, it empowers teams to rapidly integrate and analyze customer behavior data, optimizing marketing strategies and improving user experience.

dbt Labs

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

Information Not Available

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!