Domo vs dbt comparison

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dbt

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Executive SummaryUpdated on Dec 19, 2024

Domo and dbt compete in the data management space, each catering to unique business needs. Domo often appears more favorable for businesses seeking comprehensive business intelligence and data visualization, while dbt stands out in data transformation, appealing to those focused on data lineage and modeling.

Features: Domo offers extensive data visualization tools, easy integration with various data sources, and versatile analytics platforms. Dbt focuses on efficient data transformation, modeling, and testing processes, making it suitable for organizations requiring precise data manipulation.

Ease of Deployment and Customer Service: Domo’s deployment model is simple and often requires minimal IT intervention, which facilitates a quick setup. Its customer service is responsive and considered solid. Dbt’s deployment may require more technical expertise, potentially complicating initial setup, but its focus on data transformation ensures effective usage once implemented.

Pricing and ROI: Domo generally presents a higher setup cost, which is offset by its broad features promising good ROI for businesses seeking comprehensive solutions. Dbt can offer lower initial costs focused on transformation, providing substantial ROI, especially for those prioritizing data engineering.

To learn more, read our detailed Domo vs. dbt Report (Updated: March 2026).

Domo vs. dbt

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

dbt

Ranking in Data Integration

17th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Quality (6th)

Domo

Ranking in Data Integration

15th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (4th), Business Performance Management (5th), Reporting (4th), Data Visualization (5th)

Mindshare comparison

As of March 2026, in the Data Integration category, the mindshare of dbt is 1.7%, up from 1.0% compared to the previous year. The mindshare of Domo is 0.7%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Mindshare Distribution
Product	Mindshare (%)
Domo	0.7%
dbt	1.7%
Other	97.6%

Data Integration

Featured Reviews

Ahmed Shaaban

Principal Data Engineer at Integrant, Inc.

Data teams have streamlined code-driven pipelines and now collaborate faster on shared models

We are still experimenting with testing, but not that much. We are not using some features yet. We are trying to introduce them because we are coming from a background of SSIS. The team used to work with SSIS, Microsoft SQL Server Integration Services. We are still adapting one feature at a time. Currently, we are working with the SQL modules and with the Jinja templating. We are experimenting with testing, but I would say towards the end of this year, we are planning to explore more of the documentation and the data lineage options as well. I would say the benefits are coming from GUI-based tools like SSIS. We have more control on the codebase. We can create something of a system where we can use macros and templating, speeding up the development cycle. We are now trying to introduce a little testing, and also we are using some sort of a CI/CD cycle, so continuous integration and continuous deployment. I do not believe that these kinds of features are that common as a package as a whole package. dbt excels in that area. I used to have a couple of notes about the performance, but lately I have discovered something called dbt Fusion, which, according to dbt Labs, they proclaim is much faster during the parsing of dbt models. However, I would love to see even more of an out-of-the-box solution regarding the testing. They are treating the testing in a good way so far, but I would love to see even more improvement because the whole data testing field is not very mature. It is not the same as software testing; for example, you have test suites, test tools, and profilers, but for data testing, it is not yet that advanced. I would love for dbt to take the lead on that.

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Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would say the best feature or the most desirable feature for dbt is the ability to write everything in code."

"dbt has positively impacted my organization by allowing us to create our data pipelines much faster, going from ingestion of data to creating a data product in weeks instead of months, and we can do it in-house with the skillset we already have."

"Since we migrated from SSIS to dbt model architecture, it takes around four hours only to complete a full refresh, and the client is now happy because our downtime was drastically reduced when we perform a complete refresh of the data."

"The product is developer-friendly."

"There is operational efficiency achieved, and data quality and governance have also been achieved with modular SQL and version controlling, which reduced duplication of data and data errors."

"From a developer point of view, I find the ease of development and the code to be the most useful capabilities of dbt."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

"Domo is a great help to our organization because, prior to Domo, we were using an Excel base, but as we shifted to Domo, most of our reports were automated and displayed real-time for our end users, saving a lot of time and cost and allowing us to focus on our core functions."

"The pipeline features and data ingestions in Domo are quite good."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"In my 15 years of professional experience in IT and Project Controls, this system is truly the one that is the unicorn."

More Domo pros

Cons

"If I needed to name a few areas for improvement, I would mention the migration of code to Git and GitHub, which sometimes fails and can be confusing for developers during handover."

"Since dbt has a license cost, if a company is small and does not have much budget, they can explore other tools because there are other tools that provide the same functionality at a lower cost."

"Every upgrade is a little bit of a risk for us because we do not know if the workarounds that we developed will be available for the next version."

"Dbt is not as stable as preferred, as it has had a few outages in the current year itself, so improvement should be made in the outages section as it is not stable."

"dbt can be improved as I find the co-pilot in dbt is not very good, and my team has tried using it but opted to move off it and use other co-pilots such as GitHub."

"The solution must add more Python-based implementations."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"I'm not in love with Domo. I have some issues with it."

"In Tableau, you can create virtually any kind of visualization... But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."

More Domo cons

Pricing and Cost Advice

"The solution’s pricing is affordable."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"The pricing differs from customer to customer, depending on the package."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The solution is expensive compared to one of its competitors."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"It is on the pricier end."

"Domo is slightly costly but it's much cheaper than some."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Insurance Company

Manufacturing Company

Computer Software Company

University

Manufacturing Company

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	3
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

Questions from the Community

What is your experience regarding pricing and costs for dbt?

The course content that dbt provides is free and excellent for anyone starting out.

What needs improvement with dbt?

What is your primary use case for dbt?

I am working with one of our enterprise customers, managing their newly established cloud warehouse. They are using Snowflake and we are using dbt to manage all the transformation and views and tab...

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

Oracle Data Integrator (ODI) vs dbt

Comparisons

SSIS vs dbt

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Informatica Intelligent Data Management Cloud (IDMC) vs dbt

Compared 7% of the time

Informatica PowerCenter vs dbt

Compared 5% of the time

Tobiko vs dbt

Compared 5% of the time

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Tableau Enterprise vs Domo

Compared 25% of the time

Microsoft Power BI vs Domo

Compared 23% of the time

QlikView vs Domo

Compared 2% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

More Domo Competitors

Product Reports

dbt

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Download Domo product report

Also Known As

No data available

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Overview

dbt is a transformational tool that empowers data teams to quickly build trusted data models, providing a shared language for analysts and engineering teams. Its flexibility and robust feature set make it a popular choice for modern data teams seeking efficiency.

Designed to integrate seamlessly with the data warehouse, dbt enables analytics engineers to transform raw data into reliable datasets for analysis. Its SQL-centric approach reduces the learning curve for users familiar with it, allowing powerful transformations and data modeling without needing a custom backend. While widely beneficial, dbt could improve in areas like version management and support for complex transformations out of the box.

What are the most valuable features of dbt?

SQL-Based Development: Facilitates transformations using SQL, streamlining the data modeling process.
Modularity: Encourages reusable components, making projects easier to manage and scale.
Version Control: Integrates with version control systems to track changes and collaborate effectively.
Testing Framework: Ensures data quality through automated tests, increasing trust in data outputs.

What benefits should you expect from using dbt?

Efficiency: Cuts down data processing times, allowing faster access to insights.
Collaboration: Promotes teamwork through shared data models and a common working language.
Scalability: Supports growing data demands by transforming complex data more flexibly and modularly.
Transparency: Provides clear documentation and lineage tracking, aiding in troubleshooting and understanding.

In the finance industry, dbt helps in cleansing and preparing transactional data for analysis, leading to more accurate financial reporting. In e-commerce, it empowers teams to rapidly integrate and analyze customer behavior data, optimizing marketing strategies and improving user experience.

dbt Labs

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

Information Not Available

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Domo vs. dbt