Datto's only shortcoming is RMM. They have a portal-based connection service like ConnectWise, but it does backups and keeps things running. Datto purchased Backupify and Kaseya bought Datto. If they upped the ante in their RMM, I could see them dominating the MSP space. At the end of the day, MSPs are responsible for networks, software, devices, and backup. Datto covers all these functions so they could offer a turnkey MSP solution. There are so many IT companies out there because there are so many ways to become a managed service provider. Datto does it all—RMM, security, network hardware, backup—so you could white-label it, come up with some weird logo on Canva, and open a LinkedIn account, then you're a managed service provider overnight.
