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DATPROF vs IBM InfoSphere Optim Data Privacy comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DATPROF
Ranking in Data Masking
11th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
8
Ranking in other categories
Test Data Management (7th), AI Synthetic Data (6th)
IBM InfoSphere Optim Data P...
Ranking in Data Masking
8th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Masking category, the mindshare of DATPROF is 3.3%, down from 3.7% compared to the previous year. The mindshare of IBM InfoSphere Optim Data Privacy is 3.2%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Masking Mindshare Distribution
ProductMindshare (%)
IBM InfoSphere Optim Data Privacy3.2%
DATPROF3.3%
Other93.5%
Data Masking
 

Featured Reviews

Romil Kapadia - PeerSpot reviewer
Product Owner at ABN AMRO Bank N.V.
Easy to use, covers all the technology and database stacks, and provides good value for money
We had a Broadcom solution. We had an exit strategy for all the tools of this provider. The contracts were supposed to end. DATPROF is more open with respect to outside environments. Of course, it's not open-source technology, but there are provisions to do so, whereas, with earlier tools, that wasn't the case. Another good part of DATPROF is that because they have already been in the market and working with customers for a long time, they know the ins and outs of how the market in the Netherlands works. That was visible when we were performing use cases where the generation of test data was required. Everything that we could possibly think of is already covered by the tool. The inclusiveness or the wholesomeness of the tool is very good. DATPROF's UI is many years ahead of earlier tools. Broadcom's customer support was not up to our requirements. With DATPROF, even though we are just in the sales phase, I already see tremendous improvement. With the earlier tool, they were not able to provide the solutions that we wanted, whereas with DATPROF, Gerard, and Michael are just a call away, and they are willing to extend themselves to provide us with the right support.
HansMiseur - PeerSpot reviewer
Director at Suadasoft Info Cura
A stable and flexible product that improves development time
The product is very stable and flexible. The product masks data throughout the entire structure. It helps us to work in a differential integrity environment. We conducted testing directly on our production environment in the past, but that’s no longer the case. We can now work with actual data in a production-like setting without production data. The shift to non-production data for testing and development has significantly improved our workflow. Developers can now work with fewer errors when deploying to production. The delivery of new software became faster, and errors significantly decreased. Working with actual data during the development phase allowed us to catch and address issues early rather than encountering them later during acceptance or production.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have some customers who are in both SAP and non-SAP. When we do scrambling for different applications, it is extremely important that DATPROF and the SAP applications talk to each other and synchronize. Otherwise... [an] identity [can be] lost, from a name perspective."
"Its ease of use is valuable. It's pretty straightforward. With minimal training or with minimal guidance, it can be used."
"The data model intelligence provided by DATPROF gave us a head start in analyzing the needed test data."
"Within one month of when we first deployed the solution, we had a refresh and we saw the value."
"I am very impressed with the capabilities of the software."
"DATPROF helped improve our organization because as more of our development teams adopt the tool, we become faster at creating test data, the test data quality is also improving, resulting in us creating better products, and overall, we gain time by speeding up the creation of test data and increasing the quality of our products."
"The most valuable feature of DATPROF Privacy for us is the possibility to mask sensitive test and development data on different kinds of databases. Furthermore, the tool comes with different useful masking functions. It is possible to mask deterministic and it is possible to add your own functions. The tool has an intuitive interface and customer support is fast and efficient."
"We organized a TDM process with both DATPROF Subset and Privacy, fully self-service and fully automated with ServiceNow, Runbook, and Ctrl-M, and within 15 minutes users can establish a refreshed testing environment."
"The product is very stable and flexible. The product masks data throughout the entire structure. It helps us to work in a differential integrity environment. We conducted testing directly on our production environment in the past, but that’s no longer the case. We can now work with actual data in a production-like setting without production data. The shift to non-production data for testing and development has significantly improved our workflow."
 

Cons

"The product could be improved by adding functions to mask flat files and XML data."
"The solution is very stable in data masking but not yet entirely stable in data synthesis."
"They could improve the solution by expanding the APIs. If there were options to integrate it with other solutions, that would help."
"I feel that we have to do a lot of reworking of the template implementations... Maybe it is a limitation, but as a customer, it feels like we need to start from scratch every time. It would help if we could reuse at least some of what we have already done."
"From what I know, there are some challenges with respect to the number of data formats that can be made available. This is something that can be improved."
"Right now, we need to make process agreements with our supplier to keep our source and target database in line with the current production version. This may become an issue when (if) we reach a CI/CD level with multiple releases per day."
"The synthetic data-generating element of the tool is relatively new, so we sometimes encounter bugs, though when we inform DATPROF, they act quickly to fix any issues. Of course, the fewer bugs we face, the better."
"Although it is possible to mask flat files inside DATPROF Privacy, the current solution is solid. However, it can be improved with an improved user interface."
"We have encountered challenges with different intgrity structures. In my experience, I’ve encountered challenges with implementing business cases. While the product remains stable, translating its use cases can be more complex. This involves both technical and functional considerations."
 

Pricing and Cost Advice

"I'm not part of the financial team, but as far as I understand, the price is very reasonable compared to the competitors."
"It's very competitive. There is a good price-to-feature relation. It doesn't give us the feeling that we are overspending on something. It provides the right value at the right price. It's worth it."
"IBM InfoSphere Optim Data Privacy's pricing is not expensive. It was less than what we expected. The licensing model for IBM Optim involves a one-time purchase followed by an annual subscription fee. This fee covers ongoing support and access to new versions. However, there are no options for extended or additional support."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Construction Company
10%
Outsourcing Company
9%
Financial Services Firm
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise8
No data available
 

Also Known As

DATPROF Privacy, DATPROF Test Data Management
IBM Optim Data Privacy, Optim Data Privacy
 

Overview

 

Sample Customers

APG, UWV, VGZ, DUO, Admiral Group, Heineken, Region Stockholm, Green Shield Canada, BestPass, CalPERS, Birmingham City Council, Nest Pensions
Rabobank
Find out what your peers are saying about Perforce, Informatica, BMC and others in Data Masking. Updated: October 2026.
919,919 professionals have used our research since 2012.