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Data Cloud vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.9
Data Cloud offers enhanced visibility and decision-making, unifying data efficiently, but its substantial cost requires good budget management.
Sentiment score
6.5
Salesforce Sales Cloud enhances sales efficiency and data management, offering cost-effective solutions for non-profits with productivity benefits.
Data Cloud is the product I can use for data unification, and while many ETL tools exist, none achieve the same level of unification as Data Cloud.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.
Chief Digital Officer at Cipher7
We are not just implementing Salesforce Sales Cloud; we need to understand what the customer wants to achieve in 5 to 10 years.
Founder and Salesforce Consultant at SaaSnic
 

Customer Service

Sentiment score
6.8
Data Cloud's support varies, with some praising quick responses and functionality, but others face issues with Salesforce's assistance.
Sentiment score
6.9
Salesforce Sales Cloud offers efficient support, with faster responses for premium users, while community resources enhance regular support experiences.
It is not easy and not quick to have some answers directly from Salesforce.
Head of International Sales at a comms service provider with 51-200 employees
Salesforce support is sometimes not sure how to approach a problem, what the exact problem is, or how to solve it.
Senior Consultant at a tech vendor with 10,001+ employees
My clients are very satisfied with the functionality, and it is brilliant.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
I wouldn't say you go to Salesforce Sales Cloud for their customer support unless you purchase one of their premier plans, which is additional money.
VP of Business Operations at PeerSpot
Support requires a subscription and when taken, the service is pretty nice.
Chief Digital Officer at Cipher7
 

Scalability Issues

Sentiment score
6.2
Users praise Data Cloud's scalability and adaptability, noting costs may rise with real-time workloads and integration challenges.
Sentiment score
7.7
Salesforce Sales Cloud offers strong scalability, accommodating growth and varied business sizes, though some users face reporting and data challenges.
We made a first implementation for a small environment, and it is very easy to grow and work.
Head of International Sales at a comms service provider with 51-200 employees
In my opinion, scalability is good, and I would rate it around 8, 9, or even 10.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Data Cloud is scalable, but at the same time, with scalability, my cost can go up, and real-time workloads can also be expensive.
Senior Consultant at a tech vendor with 10,001+ employees
Salesforce is highly scalable and operates efficiently.
AWS Cloud Engineer at Accenture
Salesforce Sales Cloud is totally cloud native, requiring no additional effort for scalability.
Chief Digital Officer at Cipher7
Salesforce Sales Cloud's scalability is impressive as it grows easily with my organization's needs.
VP of Business Operations at PeerSpot
 

Stability Issues

Sentiment score
6.5
Data Cloud is highly stable with 80-90% satisfaction, reliable but offering room for improvement as per user feedback.
Sentiment score
8.1
Salesforce Sales Cloud is praised for its reliability, minimal downtime, high performance, and effective issue resolution, ensuring stability.
Salesforce Sales Cloud is very stable.
Chief Digital Officer at Cipher7
I have not experienced any degradation in Salesforce's performance.
AWS Cloud Engineer at Accenture
 

Room For Improvement

Data Cloud needs improved customization, user interface, and better documentation to address integration and decision-making challenges.
Salesforce Sales Cloud struggles with integration, high costs, and usability; users desire better mobile, reporting, and AI features.
While it provides a suitable solution with many pieces to integrate, it also adds complexity.
Regional Business Director at a tech services company with 51-200 employees
I had a project that required changing the views that I need from my team, and it took two to three months to make the change.
Head of International Sales at a comms service provider with 51-200 employees
They have very poor documentation on Data Cloud.
Senior Consultant at a tech vendor with 10,001+ employees
If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.
VP of Business Operations at PeerSpot
Compared to AWS, it is slower, which could be a hindrance.
AWS Cloud Engineer at Accenture
With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.
Chief Digital Officer at Cipher7
 

Setup Cost

Enterprise buyers find Data Cloud's features justify its cost, with setup at $1,500 monthly per seat for advanced capabilities.
Salesforce Sales Cloud is costly, but negotiating can secure discounts; value justifies pricing, challenging affordability for smaller businesses.
I understand that it is a high-end solution with high cost but with many features that justify the price.
Head of International Sales at a comms service provider with 51-200 employees
Without negotiation, costs can become expensive.
Chief Digital Officer at Cipher7
This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.
Founder and Salesforce Consultant at SaaSnic
Salesforce Sales Cloud is extremely expensive.
VP of Business Operations at PeerSpot
 

Valuable Features

Data Cloud enhances marketing and revenue with unified data, machine learning, real-time analytics, and streamlined Salesforce integrations.
Salesforce Sales Cloud enhances productivity with customizability, automation, integration, data analytics, and efficient communication for optimal sales management.
If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
We unify data from different product lines to achieve synergy KPIs.
Regional Business Director at a tech services company with 51-200 employees
Some of the most valuable features of Salesforce are the integrations it has with our internal systems.
Account Executive - Cloud & AI at a tech vendor with 10,001+ employees
Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.
AWS Cloud Engineer at Accenture
Being able to pull reports in Salesforce Sales Cloud based on any of the fields that we have there and then building logic on those fields saves me time and also gives me visibility into what's going on with my teams across multiple departments, which is very helpful for us.
VP of Business Operations at PeerSpot
The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.
Chief Digital Officer at Cipher7
 

Categories and Ranking

Data Cloud
Ranking in CRM
21st
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Salesforce Sales Cloud
Ranking in CRM
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (2nd)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Data Cloud is 0.4%, up from 0.0% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.4%, down from 8.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Sales Cloud2.4%
Data Cloud0.4%
Other97.2%
CRM
 

Featured Reviews

PravinNagawade - PeerSpot reviewer
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Unified customer insights have reduced redundant communications and improved campaign targeting
Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.
Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business56
Midsize Enterprise25
Large Enterprise43
 

Questions from the Community

What needs improvement with Data Cloud?
The Salesforce team can make Data Cloud more user-friendly and a bit more open. The documentation should be improved. That is the first thing. They have very poor documentation on Data Cloud. For m...
What is your primary use case for Data Cloud?
We are mainly using Data Cloud to harmonize our Marketing Cloud personalization data and the customer data from our database. Whatever data is coming from Marketing Cloud personalization is streami...
What advice do you have for others considering Data Cloud?
The only good thing about Data Cloud is that it is easily integratable with different Salesforce systems or products. My overall rating for Data Cloud is six out of ten.
What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs ...
 

Also Known As

No data available
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Information Not Available
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Data Cloud vs. Salesforce Sales Cloud and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.