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Confluent vs Tray.io comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Confluent
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
25
Ranking in other categories
Streaming Analytics (6th)
Tray.io
Average Rating
7.4
Reviews Sentiment
5.9
Number of Reviews
3
Ranking in other categories
Process Automation (29th), Cloud Data Integration (22nd), Low-Code Development Platforms (27th), Integration Platform as a Service (iPaaS) (17th)
 

Featured Reviews

PavanManepalli - PeerSpot reviewer
AVP - Sr Middleware Messaging Integration Engineer at Wells Fargo
Has supported streaming use cases across data centers and simplifies fraud analytics with SQL-based processing
I recommend that Confluent should improve its solution to keep up with competitors in the market, such as Solace and other upcoming tools such as NATS. Recently, there has been a lot of buzz about Confluent charging high fees while not offering features that match those of other tools. They need to improve in that direction by not only reducing costs but also providing better solutions for the problems customers face to avoid frustrations, whether through future enhancement requests or ensuring product stability. The cost should be worked on, and they should provide better solutions for customers. Solutions should focus on hierarchical topics; if a customer has different types of data and sources, they should be able to send them to the same place for analytics. Currently, Confluent requires everything to send to the same topic, which becomes very large and makes running analytics difficult. The hierarchy of topics should be improved. This part is available in MQ and other products such as Solace, but it is missing in Confluent, leading many in capital markets and trading to switch to Solace. In terms of stability, it is not the stability itself that needs improvement but rather the delivery semantics. Other products offer exactly-once delivery out of the box, whereas Confluent states it will offer this but lacks the knobs or levers for tuning configurations effectively. Confluent has hundreds of configurations that application teams must understand, which creates a gap. Users are often unaware of what values to set for better performance or to achieve exactly-once semantics, making it difficult to navigate through them. Delivery semantics also need to be worked on.
SS
Principal AI and Data Science Engineer at a manufacturing company with 10,001+ employees
Marketing A/B tests have gained deeper insights from user behavior and unified global reporting
The best features Tray.io offers include excellent visualization capabilities and a dashboard, which stand out to me the most. I appreciate that it is very easy to convert the data we receive from Tray.io into dashboards from Power BI, which is extremely useful. I would also appreciate if in the future Tray.io provides a way to natively convert the data to Tableau. Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once. As a multinational and very large company, it is definitely beneficial that those of us in the UK can use the same format that colleagues use in India, and the entire data architecture is framed within a trusted system from an established organization. As far as I know, Tray.io has been operating for the last 12 years, making it a very reliable system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is also good for knowledge base management."
"A person with a good IT background and HTML will not have any trouble with Confluent."
"Some of the best features are that it's very quick to set up, very easy to have a centralized area that gives us a history of changes, and the ability to give feedback on any information placed onto the pages."
"The most valuable feature of Confluent is the wide range of features provided; they're leading the market in this category."
"One of the best features of Confluent is that it's very easy to search and have a live status with Jira."
"The solution can handle a high volume of data because it works and scales well."
"The client APIs are the most valuable feature."
"The monitoring module is impressive."
"Tray.io has positively impacted my organization by helping us keep our internal database and this third-party service in sync, and it has really helped us automate a lot of that work because it is fairly straightforward to maintain and develop."
"Tray.io has positively impacted my organization by reducing the amount of redundant tasks that our team performs by approximately 80%, and the numbers are quite significant with the workflows alone, as we are working towards creating and utilizing AI within these workflows as well."
"Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once."
 

Cons

"Recently, there has been a lot of buzz about Confluent charging high fees while not offering features that match those of other tools."
"The solution could have an extra plugin or upgrading feature. In addition, it could have more integration with different platforms and be more compatible."
"It could be improved by including a feature that automatically creates a new topic and puts failed messages."
"there is room for improvement in the visualization."
"The product should integrate tools for incorporating diagrams like Lucidchart. It also needs to improve its formatting features. We also faced issues while granting permissions."
"Confluence could improve the server version of the solution. However, most companies are going to the cloud."
"There is a limitation when it comes to seamlessly importing Microsoft documents into Confluent pages, which can be inconvenient for users who frequently work with Microsoft Office tools and need to transition their content to Confluent."
"Currently, in the early stages, I see a gap on the security side. If you are using the SaaS version, we would like to get a fuller, more secure solution that can be adopted right out of the box."
"I have found that the error management in my main use case with Tray.io is not as effective as we would prefer."
"As our product got more complex, we needed to add more and more complexity to Tray.io in terms of our setup, and that is when the benefits of it being no-code or low-code started to pale in comparison to the cost of making everything slightly more complicated."
"One way Tray.io could be improved, especially for people coming in with no real coding experience, is with more comprehensive error messages."
 

Pricing and Cost Advice

"Confluent is highly priced."
"The solution is cheaper than other products."
"Confluent is an expensive solution."
"On a scale from one to ten, where one is low pricing and ten is high pricing, I would rate Confluent's pricing at five. I have not encountered any additional costs."
"It comes with a high cost."
"Regarding pricing, I think Confluent is a premium product, but it's hard for me to say definitively if it's overly expensive. We're still trying to understand if the features and reduced maintenance complexity justify the cost, especially as we scale our platform use."
"Confluence's pricing is quite reasonable, with a cost of around $10 per user that decreases as the number of users increases. Additionally, it's worth noting that for teams of up to 10 users, the solution is completely free."
"Confluent has a yearly license, which is a bit high because it's on a per-user basis."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Retailer
11%
Computer Software Company
10%
Manufacturing Company
5%
Construction Company
16%
Comms Service Provider
11%
Computer Software Company
10%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise17
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Confluent?
They charge a lot for scaling, which makes it expensive.
What needs improvement with Confluent?
I recommend that Confluent should improve its solution to keep up with competitors in the market, such as Solace and other upcoming tools such as NATS. Recently, there has been a lot of buzz about ...
What is your primary use case for Confluent?
The main use cases for Confluent are log aggregation and streaming. I'm familiar with Confluent stream processing with KSQL. KSQL helps in terms of data analytics strategies because if we are the d...
What needs improvement with Tray.io?
I believe Tray.io can be improved by offering integration with Tableau, which is still not available. I rated it an eight because there are still some things that can be improved, as I mentioned be...
What is your primary use case for Tray.io?
My main use case for Tray.io is to conduct A/B testing for marketing initiatives that the company has undertaken. We test the deployment of different campaigns across similar cohorts and evaluate w...
What advice do you have for others considering Tray.io?
My advice to others considering Tray.io is to trust the process because once the installation is complete, it is extremely easy to deploy and set up. I have rated this product an eight out of ten.
 

Comparisons

 

Overview

 

Sample Customers

ING, Priceline.com, Nordea, Target, RBC, Tivo, Capital One, Chartboost
Copper, DigitalOcean, Udemy, AdRoll, FICO, Outreach
Find out what your peers are saying about Confluent vs. Tray.io and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.