Cloudflare vs F5 Distributed Cloud Services comparison

Cloudflare and F5 are both solutions in the CDN category. Cloudflare is ranked #1 with an average rating of 9.1, while F5 is ranked #6 with an average rating of 9.0. Additionally, 96% of Cloudflare users are willing to recommend the solution, compared to 100% of F5 users who would recommend it.

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Executive SummaryUpdated on Jan 25, 2026

Cloudflare and F5 Distributed Cloud Services compete in the cloud-based application delivery and security category. Cloudflare often takes an edge in pricing and support, while F5 excels with advanced features due to a comprehensive offering.

Features: Cloudflare offers robust DDoS protection, CDN integration, and an easy-to-use setup process, focusing on user-friendliness and cost-effectiveness. F5 Distributed Cloud Services provides a wide range of security features, including multi-cloud management and advanced traffic routing, aiming for versatility and a deep feature set.

Ease of Deployment and Customer Service: Cloudflare has a straightforward deployment model that requires minimal customer service involvement, favorable for streamlined deployment. F5 Distributed Cloud Services necessitates a more complex setup due to its extensive range of features, but benefits from comprehensive customer support that aids significantly during the transition.

Pricing and ROI: Cloudflare, with its lower setup cost, is attractive to budget-conscious organizations looking for rapid ROI with essential features. F5 Distributed Cloud Services, though higher in cost, provides significant ROI through powerful capabilities meeting complex organizational needs, highlighting a choice between lower initial investment versus potentially higher payoff with F5's advanced solutions.

To learn more, read our detailed Cloudflare vs. F5 Distributed Cloud Services Report (Updated: June 2026).

Buyer's Guide

Cloudflare vs. F5 Distributed Cloud Services

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare Web Application ...

Featured Reviews

Dean Barisic

CTO at PlayNirvana

Advanced security reporting has protected high-traffic betting platforms from constant attacks

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.

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M.A. Faisal

General Manager at bKash Limited

Advanced protection has secured critical web workloads and provides clear traffic visibility

From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.

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Mohan Janarthanan

Associate Vice President at Novac Technology Solutions

Centralized security has protected APIs and optimized multi‑cloud traffic management

F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution does a good job of preventing web application attacks, SQL injections, and cross-site scripting attacks."

"Cloudflare has positively impacted my organization by making it easier for me to handle and set up DNS for multiple clients; I can easily go in and access their accounts, make changes they need, and it's a one-stop shop."

"Very glad the WAF rulesets works out of box, and requires very little tuning or maintenance."

"There is a huge signature repository"

"This is a good product; it's reliable and scales well."

"The integration of Cloudflare with Cloud Suite is its most valuable feature."

"The solution protects our application, which runs on the HTTP protocol, from DDoS attacks."

"The setup process is very simple for me."

More Cloudflare Web Application Firewall pros

"The API gives us the ability to remote control our DNS settings."

"The solution is stable, and the DNS servers are simple to use."

"Easier http to https redirect using page rules"

"Its most significant benefit to date is the speed with which it refreshes DNS records on the internet once you change it. If you are changing a website or registering a new record, it is very quick."

"When using services like Heroku, Cloudflare is very useful for CNAME flattening. I also use it for their end-to-end SSL with TLS authentication on nginx for securing servers."

"The DDoS protection is the most valuable aspect of the solution."

"Cloudflare makes it easier for me to handle and set up DNS for multiple users and multiple clients, and basically go in and access their account, make the changes they need, and it's a one-stop shop."

"Because our website is blazing fast it improves our conversion rates."

More Cloudflare pros

"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."

"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."

"Technical support from F5 is good compared to Cisco and HP."

"F5 Distributed Cloud Services has had a very positive impact on our organization by strengthening security, simplifying networking, and improving visibility across multi-cloud environments."

"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."

"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."

"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."

"Elastic environments are the most valuable features because I can pull these apps and migrate the on-premises environment to the Distributed Cloud environment, and this capability is very strong and the security regarding the apps is really very powerful."

Cons

"The notification part could be improved. It's very much connected to Web Application Firewall, rate-limiting, and DDoS protection."

"There could be an option to duplicate the cluster to maintain the consistency of rules."

"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."

"The dashboard could be more user-friendly."

"The blocked logs are difficult to read at times."

"Cloudflare should update the version of the ModSecurity core rule set that they run on."

"The rate limiting functionality could be enhanced, as we find it somewhat limited."

"We have noticed some latency when the call goes through the firewall. That could be improved."

More Cloudflare Web Application Firewall cons

"It would be good if Cloudflare could have more servers for better traffic routing or an increase in the traffic routed. This is what I'd like to improve in Cloudflare."

"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."

"Flexible SSL is nothing more than an illusion of security that you're presenting to your visitors."

"The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall."

"The one feature that is paid is the custom nameservers instead of using the default ones, I want to use a custom one."

"The integration of LLMs on the dashboard is something that is needed in the tool."

"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."

"I have found CloudFlare's support to be unresponsive at times, and not very helpful with providing technical details for issues that we have reported over the years."

More Cloudflare cons

"The worst experience is that with so many solutions available, it is very complicated to know all of the solution modules, and the offers from F5 Distributed Cloud Services are vast."

"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."

"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."

"For small players, it is completely not worth it."

"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."

Pricing and Cost Advice

"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."

"The solution is expensive."

"We pay $210 per month for CloudFlare WAF."

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."

"The annual licensing fee is $10,000 USD."

"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."

"It is not too pricey."

"The solution's pricing option needs to be more transparent for enterprise clients."

More Cloudflare Web Application Firewall pricing and cost advice

"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."

"There are no additional costs beyond the standard licensing fees."

"The product's pricing is minimal compared to other products."

"We are using the free version."

"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."

"Cloudflare's pricing is not much higher and is good for middle-level organizations."

"The tool is a premium product, so it is very expensive."

"We don't have any issues with the price."

More Cloudflare pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

17%

Financial Services Firm

Comms Service Provider

Manufacturing Company

Financial Services Firm

10%

Comms Service Provider

10%

Computer Software Company

Manufacturing Company

Construction Company

10%

Financial Services Firm

10%

Computer Software Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	46
Midsize Enterprise	11
Large Enterprise	26

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	1
Large Enterprise	4

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?

The price of Cloudflare Web Application Firewall is reasonable.

See all answers

What needs improvement with Cloudflare Web Application Firewall?

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...

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What is your primary use case for Cloudflare Web Application Firewall?

We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...

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Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

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Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

See all answers

What is your experience regarding pricing and costs for Cloudflare DNS?

The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.

See all answers

What is your experience regarding pricing and costs for F5 Distributed Cloud Services?

F5 Distributed Cloud Services is affordable. I think it is very affordable. I do not think it is expensive.

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What needs improvement with F5 Distributed Cloud Services?

I need to think about this for the future. F5 Distributed Cloud Services needs to create links with Amazon and Google...

See all answers

What is your primary use case for F5 Distributed Cloud Services?

I collect reviews for F5 Distributed Cloud Services and F5 Silverline Managed Services. I work with F5 Distributed Cl...

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Comparisons

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Radware Cloud WAF Service vs Cloudflare Web Application Firewall

Compared 5% of the time

Azure Web Application Firewall vs Cloudflare Web Application Firewall

Compared 5% of the time

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Quad9 vs Cloudflare

Compared 36% of the time

Akamai vs Cloudflare

Compared 4% of the time

Imperva Application Security Platform vs Cloudflare

Compared 3% of the time

Fastly vs Cloudflare

Compared 2% of the time

Azure Front Door vs Cloudflare

Compared 2% of the time

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Azure Front Door vs F5 Distributed Cloud Services

Compared 13% of the time

Akamai vs F5 Distributed Cloud Services

Compared 9% of the time

Radware Cloud WAF Service vs F5 Distributed Cloud Services

Compared 8% of the time

F5 Silverline Managed Services vs F5 Distributed Cloud Services

Compared 7% of the time

Imperva Application Security Platform vs F5 Distributed Cloud Services

Compared 6% of the time

More F5 Distributed Cloud Services Competitors

Product Reports

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Cloudflare Web Application Firewall

June 2026

Cloudflare Web Application Firewall report

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Cloudflare

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Buyer's Guide

F5 Distributed Cloud Services

June 2026

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Also Known As

Cloudflare WAF

Cloudflare DNS

No data available

Overview

Cloudflare Web Application Firewall integrates DDoS protection, load balancing, and firewall capabilities. Its ease of use, configurability, and robust security measures make it a versatile choice for protecting web applications.

Cloudflare Web Application Firewall provides a comprehensive defense against threats with advanced reporting and robust security measures. It includes DNS integration, rate limiting, and extensive rule sets, all within a SaaS model that allows API configurability. Users value its caching, scalability, and pricing, although enhancements are needed in rate-limiting and third-party integration. Improvements in customer support, especially in India, real-time controls, and user documentation are also desired. Users seek a more intuitive dashboard, better log management, and improved alert systems, along with multitenancy capabilities and enhanced reporting.

What are the key features of Cloudflare Web Application Firewall?

DDoS Protection: Shields applications from denial-of-service attacks
Load Balancing: Ensures efficient traffic distribution
DNS Integration: Enhances domain name system security
Rate Limiting: Controls traffic flow and reduces abuse
Extensive Rule Sets: Offers customizable security rules

What benefits and ROI can users find in reviews?

Scalability: Easily adapts to growing business needs
Pricing: Offers reasonable pricing structure
Caching: Improves application performance and speed
Configurable Security: Provides customizable defense settings
Efficient Management: Simplifies security and application control

Cloudflare Web Application Firewall finds application in industries like banking and retail by acting as a comprehensive security gateway, managing authentication and authorization while protecting web applications from malicious Layer 7 traffic. It also implements load balancing, CDN, and zero-trust policies, supported by advanced reporting, analytics tools, and threat scoring to meet specific industry needs.

Cloudflare

Cloudflare enhances web performance and security with features like CDN caching and DDoS mitigation while providing easy DNS management and intuitive setup through its user-friendly dashboard.

Cloudflare is recognized for its comprehensive web security and performance solutions. Speed improvements are achieved through caching mechanisms and DDoS protection, combining ease of DNS management with flexible page rules. The robust analytics and threat insight tools provide valuable data, assisted by a user-friendly dashboard allowing quick setup and configuration. An API offers dynamic DNS settings ensuring low latency and high performance across the globe.

What are Cloudflare's key features?

CDN Caching: Enhances website speed through content delivery network caching.
Web Application Firewall: Protects websites from online threats.
DDoS Mitigation: Shields against distributed denial-of-service attacks.
DNS Management: Offers easy-to-use and flexible domain management.
SSL Certificates: Ensures secure connections between users and servers.
Analytics: Provides insights with robust analytics tools.

What benefits and ROI should users evaluate?

Enhanced Security: Strengthening web security with DDoS and firewall protection.
Speed Improvement: Faster content delivery with CDN caching.
Operational Simplicity: Simplifies website optimization through a user-friendly interface.
Scalable Solutions: Scales with global reach, lowering latency for improved performance.
Cost Efficiency: Offers layers of valuable functionality with pricing options.

Cloudflare finds utility across industries for DNS management and defense mechanisms. Its content delivery network assures fast content distribution and fortified security. Businesses integrate features like web application firewalls, load balancing, end-to-end SSL, and zero trust to protect websites from cyber threats while ensuring resilience and reliable performance.

Cloudflare

F5 Distributed Cloud Services excel in enhancing security, optimizing web application delivery, and ensuring robust network performance. Users value its integrated Web Application Firewall, DDoS protection, global server load balancing, and intuitive management interface. It boosts organizational efficiency, reduces operational costs, and scales seamlessly, making it essential for businesses operating in distributed environments.

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

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Buyer's Guide

Cloudflare vs. F5 Distributed Cloud Services

June 2026

Free Report: Cloudflare vs. F5 Distributed Cloud Services

Find out what your peers are saying about Cloudflare vs. F5 Distributed Cloud Services and other solutions. Updated: June 2026.

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