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Campfire Interactive vs Maximizer comparison

Campfire Interactive and Maximizer are both solutions in the Opportunity Management category. Campfire Interactive is ranked #7 with an average rating of 7.3, while Maximizer is ranked #35. Additionally, 75% of Campfire Interactive users are willing to recommend the solution.
Campfire Interactive
Read 7 Campfire Interactive reviews
  • 463 Views
  • 218 Comparison Views
75% willing to recommend
Maximizer
Read 1 Maximizer review
  • 194 Views
  • 35 Comparison Views
0% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Campfire Interactive and Maximizer based on real PeerSpot user reviews.

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To learn more, read our detailed Opportunity Management Report (Updated: June 2025).
Buyer's Guide
Opportunity Management
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Campfire Interactive
Ranking in Opportunity Management
7th
Average Rating
7.2
Reviews Sentiment
6.3
Number of Reviews
7
Ranking in other categories
Project Management Software (17th)
Maximizer
Ranking in Opportunity Management
35th
Average Rating
3.0
Reviews Sentiment
5.2
Number of Reviews
1
Ranking in other categories
CRM (52nd)
 

Featured Reviews

Tom Beach - PeerSpot reviewer
Works very well for opportunity management and sales forecasting for the automotive industry
I've had recent discussions with the leadership team at Campfire Interactive about several issues. They're fully aware of my displeasure with certain things. Some concerns are not related to the tool itself, although there are some aspects that could be better with the tool. The issues are more related to technical service, specifically when we have an issue or problem with the tool, the communication gap, and the follow-through on issues that need improvement. They're fully aware of that concern, and they're doing things to address it. From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected. When that happens, we have to inform the Campfire Interactive IT or Support group what the failure is. They have to research and come back to us. In the meantime, we have 2, 4, 6, maybe 12 hours of downtime where people around the world are trying to use the system. Though it affects less than 50 people, these instances are frustrating.
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reviewer1345677 - PeerSpot reviewer
A rigid product that is hard to customize, has no mobile app, and is rarely updated by the vendor
There is no mobile application. The product is unmoving, as there is no obvious development or enhancements being made. When we are trying to compete in a market we need an updated product. The product is not easily customizable and we have to depend on the reseller for that. It's a rigid product. There are no reports available.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."
"I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented."
"When it comes to opportunity management and sales forecasting, I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world. Different companies have adopted different aspects of Campfire Interactive and have been happy with the solution."
"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."
"I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world."
"Enhancing our commercial strategy has been a significant advantage, resulting in millions of dollars in additional revenue that our sales team has been able to achieve through effective planning."
"It fixed an issue where we are able to get all of our information in one spot. We have 23 different manufacturing plants whose systems do not communicate with each other. Campfire Interactive allowed us to bring all of our data into one platform."
"I appreciate the dashboard features and widget features of Campfire Interactive because it has the ability to consolidate data in bar graphs or pie charts, making it very easy to visualize the situation with new opportunities."
More Campfire Interactive pros
"Stability-wise, it is working fine with no technical faults."
 

Cons

"One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part."
"Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other."
"We just went through that last month, where we had reported data to our board of directors and then came to find out that some parts of the data were incorrect, which is really frustrating."
"I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle."
"From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected."
"Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid."
"There are times when we go to execute reports from their system, and the data does not generate as expected."
"Regarding BI Reporting, the standard reporting module within Campfire Interactive primarily gives you an Excel data dump, and while there are some visualizations for creating dashboards, I found those limited for my needs. We started presenting the data to Microsoft Power BI, which is much better for generating the reports I want."
More Campfire Interactive cons
"There are no reports available."
 

Pricing and Cost Advice

"Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."
"I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developing a homegrown solution internally if they have a competent finance group."
"It's fairly priced."
"We had a negotiation with them back in March of this year to extend our contract for 1 year. They were willing to work with us to negotiate different terms and a different cost of production. They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number."
"Compared to everything else I have seen, it is very fair."
"We are paying for a subscription."
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Top Industries

By visitors reading reviews
Manufacturing Company
26%
Computer Software Company
25%
Insurance Company
10%
Legal Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Campfire Interactive?
I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developin...
See all answers
What needs improvement with Campfire Interactive?
I wouldn't say there are any system issues. There are minor enhancements that we request from time to time, and the Campfire team collaborates with us on those. These enhancements are not system is...
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What is your primary use case for Campfire Interactive?
My use case for Campfire Interactive is primarily for opportunity management and sales forecasting, where we manage our forecast for all of our current production parts and our long-term forecast.
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Comparisons

Salesforce Sales Cloud vs Campfire Interactive Logo
Salesforce Sales Cloud vs Campfire Interactive
Compared 100% of the time
More Campfire Interactive Competitors
No data available
 

Product Reports

Buyer's Guide
Campfire Interactive
July 2025
Campfire Interactive reportDownload Campfire Interactive product report
Buyer's Guide
CRM
July 2025
Maximizer reportDownload Maximizer product report
 

Overview

Campfire Interactive provides strategic planning and product profitability management, offering businesses comprehensive foresight into financial trajectories and market demands.

Campfire Interactive delivers data-driven insights, helping organizations align their product portfolios with market trends. By enabling scenario planning and strategic forecasting, companies can make informed decisions to maximize their product profitability. Its integration capabilities with existing enterprise systems facilitate streamlined operations, ensuring teams have access to real-time data for quick, adaptable responses to changing market landscapes.

What are the key features of Campfire Interactive?

  • Strategic Planning: Facilitates long-term planning and forecasting with precision.
  • Scenario Analysis: Offers detailed what-if analysis to align with market dynamics.
  • Profitability Management: Tracks and optimizes the profitability of product portfolios.

What benefits or ROI can be expected with Campfire Interactive?

  • Optimize Product Profitability: Enhance profit margins by aligning product strategies with market demand.
  • Data-Driven Decisions: Leverage analytics for informed strategic choices.
  • Efficient Resource Allocation: Streamline processes and allocate resources strategically.

Campfire Interactive is used extensively in industries reliant on meticulous product planning and forecasting. Automotive and aerospace sectors benefit from its ability to integrate complex data streams, improving coordination and maximizing profit potential through enhanced market understanding.

Campfire Interactive
From rock-solid contact management to best-of-breed integrations, Maximizer's easily personalized CRM and amazing customer care enables companies and teams to achieve outstanding results.
Maximizer
 

Sample Customers

Information Not Available
123Print, Alliance Abroad Group, Asset Marketing Services, Avance Carpets, Bahrain International Circuit, Best Western Heidelberg Inn, Campus Manitoba, CCI Technology, Corporate Cleaning Services Ltd., Dempsey Corporation, Drug Research America LLC, Ecoratio
Buyer's Guide
Opportunity Management
June 2025
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We monitor all Opportunity Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.