BigID Next vs DataMasque comparison

BigID and DataMasque are both solutions in the Data Governance category. BigID is ranked #6 with an average rating of 8.3, while DataMasque is ranked #28 with an average rating of 9.0. BigID holds a 5.2% mindshare in DG, compared to DataMasque’s 0.3% mindshare. Additionally, 100% of BigID users are willing to recommend the solution, compared to 100% of DataMasque users who would recommend it.

BigID Next

Read 15 BigID Next reviews

5,072 Views
3,855 Comparison Views

100% willing to recommend

DataMasque

Read 4 DataMasque reviews

303 Views
118 Comparison Views

100% willing to recommend

BigID Next

DataMasque

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 22, 2026

BigID Next and DataMasque compete in data governance solutions, with DataMasque having a broader range of advanced features that make it compelling for its value, despite BigID Next's favorable pricing and customer support.

Features: BigID Next provides powerful data discovery and classification capabilities with a focus on compliance automation, ensuring organizations meet regulatory requirements seamlessly. It features intelligent scanning for structured and unstructured data, and custom classifiers, which allow tailored data exploration. DataMasque impresses with robust anonymization capabilities and dynamic data masking, offering advanced masking techniques and speed critical for processing vast datasets efficiently. It supports auto-generation of masking rules directly from data discoveries, enhancing precision.

Room for Improvement: BigID Next could expand its support for external storage devices like flash drives, as data scanning is primarily focused on digital environments. Improvements in reducing false positives and enhancing accuracy during scans would be beneficial. Providing broader coverage of global compliance requirements might enhance its market competitiveness. DataMasque, though leading in features, would benefit from more in-depth customer support as its current offerings lack comprehensive troubleshooting assistance. It could enhance integration capabilities with a wider range of applications and improve the user interface for better usability. Finally, offering more detailed documentation could assist users in maximally utilizing its features.

Ease of Deployment and Customer Service: BigID Next offers flexible integration options that simplify deployment processes for varied IT environments, complemented by robust customer support making the setup smoother for users. DataMasque is recognized for its quick setup process, reducing the time to full functionality, although its customer service does not match the depth offered by BigID, which can impact effective troubleshooting and customization.

Pricing and ROI: BigID Next provides competitive setup costs with strong ROI through effective compliance solutions, especially appealing for companies seeking cost-effective data governance options. Though its pricing is favorable, DataMasque justifies its higher initial cost with extensive features offering long-term benefits in data security and privacy, promising value through comprehensive data protection capabilities.

To learn more, read our detailed BigID Next vs. DataMasque Report (Updated: January 2026).

Buyer's Guide

BigID Next vs. DataMasque

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BigID Next

Ranking in Data Governance

6th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Data Loss Prevention (DLP) (7th), Data Privacy Management Software (2nd), Data Security Posture Management (DSPM) (4th), AI Data Analysis (2nd)

DataMasque

Ranking in Data Governance

28th

Average Rating

9.6

Reviews Sentiment

3.7

Number of Reviews

Ranking in other categories

Data Masking (13th)

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of BigID Next is 5.2%, down from 7.8% compared to the previous year. The mindshare of DataMasque is 0.3%. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
BigID	5.2%
DataMasque	0.3%
Other	94.5%

Data Governance

Featured Reviews

Aniruddha Nath

Senior Security Consultant at a consultancy with 10,001+ employees

Data discovery has transformed compliance workflows and automation now speeds up requests and remediation

The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.

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Nierojan Pushparajan

Director of Software Engineering at TelliHealth

Masking sensitive test data has improved compliance and now enables safe, realistic debugging

The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"BigID has one of the best technical support teams."

"The data classification offered by the tool can help companies improve their security strategy"

"BigID is more advanced than Microsoft Purview when it comes to machine learning and AI development tools."

"The tool's most valuable feature is correlation. Using BigID's data classification capabilities has strengthened our data security. It lets me classify and connect data, which helps me manage data at various classification levels."

"I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are impressive. It offers custom classifiers and a blend of regular exploration and artificial intelligence, making it a next-generation solution. This enhances data security, and its security posture management is straightforward and user-friendly."

"BigID integrates well with our other products."

"The features that I have found most valuable are the user experience, the credentialing, and that BigID is user friendly. Additionally, you can deploy to several other Microsoft platforms and you can use it for other things, like a bigger element or a report."

"My experience with BigID has been very positive and memorable, as BigID is simple, straightforward, and reliable when it comes to data discovery and data scanning exercises."

More BigID Next pros

"We can now have a staging environment very much like a production environment, which improves our testing and product quality."

"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."

"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."

"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."

Cons

"Improvement could be made in data consent management and data privacy impact assessment."

"Some users find catalog navigation challenging due to the lack of a search-by-column feature, which makes it difficult to locate specific data quickly."

"The challenge we encountered was with data connection across multiple databases. We struggled with configuring the data connection successfully. However, with the assistance of dynamic teams, we resolved this issue."

"I want them to focus on data mapping, assessment, automation workflow, and privacy incident management."

"One concern I have with BigID is regarding certain scans, like the multi-scan. The issue is that we can stop and retrieve these scans, but once they start, they go through an enumeration process."

"The tool currently lacks security features."

"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."

More BigID Next cons

"I think it would be great if the user experience was upgraded because it can be quite technical at times."

"UUID generation could be improved."

Pricing and Cost Advice

"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."

"I think that BigID's pricing is very reasonable."

"The product is expensive, but so are all competitor tools"

"The solution is expensive."

"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

22%

Insurance Company

Computer Software Company

Manufacturing Company

Energy/Utilities Company

45%

Computer Software Company

12%

Marketing Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	11

No data available

Questions from the Community

What do you like most about BigID?

I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...

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What needs improvement with BigID?

One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some errors occur. I think the BigID team is aware of this and works on resolving iss...

See all answers

What is your primary use case for BigID?

BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data within those systems, and identify sensitive information across various structur...

See all answers

What is your experience regarding pricing and costs for DataMasque?

The DM team was very happy to work with us when we were determining the pricing and licensing model we wanted to use.

See all answers

What needs improvement with DataMasque?

I think it would be great if the user experience was upgraded because it can be quite technical at times. The user interface could benefit from an upgrade as it can be quite technical at times. I d...

See all answers

What is your primary use case for DataMasque?

I use the solution to mask production data and restore it into a QA environment.

See all answers

Comparisons

Cyera vs BigID Next

Compared 15% of the time

Varonis Platform vs BigID Next

Compared 13% of the time

Securiti vs BigID Next

Compared 10% of the time

OneTrust DataGovernance vs BigID Next

Compared 10% of the time

Microsoft Purview Data Governance vs BigID Next

Compared 8% of the time

More BigID Next Competitors

No data available

Product Reports

Buyer's Guide

BigID Next

January 2026

Download BigID Next product report

Buyer's Guide

Data Masking

January 2026

Download DataMasque product report

Overview

BigID Next offers advanced data discovery, classification, and governance tools, streamlining compliance with privacy laws while integrating seamlessly with Microsoft platforms.

BigID Next provides comprehensive data management through machine learning-enhanced capabilities, supporting data discovery and classification for both structured and unstructured data. By simplifying processes for GDPR and CCPA compliance, and facilitating data scanning and mapping across databases, it optimizes data management. Automation is central to its design, with solutions for DSAR requests, organizing data with security labels, and ensuring a holistic organizational data view. Improvements in navigation, bug fixes, and scan reliability remain essential, along with enhancing classifiers for broader region coverage.

What features does BigID Next offer?

User-Friendly Interface: Easily navigable for streamlined data operations.
Microsoft Integration: Seamless compatibility with Microsoft platforms.
Data Scanning Capabilities: Efficiently scans structured and unstructured data.
Data Classification and Discovery: Identifies and categorizes sensitive data.
Security Labels: Supports predefined and custom security labels.
Automation for PII Requests: Automates privacy request management.
Compliance Adherence: Aligns with GDPR and CCPA requirements.
Scheduling Scans: Facilitates planned data assessments.
Machine Learning: Enhances data mapping, auditing, and management.

What benefits should users look for?

Enhanced Compliance: Supports adherence to major privacy laws like GDPR and CCPA.
Data Mapping Efficiency: Improves data locating and classification.
Automation Features: Saves time with automated data request handling.
Comprehensive Integration: Works well with existing security tools.
Holistic Data View: Offers clear insights into data storage and use.

BigID Next is commonly implemented in industries needing robust data governance, such as finance and healthcare, where data privacy and compliance with regulations are critical. It aids in scanning and classifying extensive data volumes, helping businesses maintain regulatory compliance while managing data risks effectively.

BigID

DataMasque provides a simple way to irreversibly replace sensitive data with realistic alternatives to help simplify compliance without compromising data functionality and usability in development and testing environments.

DataMasque

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments

Information Not Available

Buyer's Guide

BigID Next vs. DataMasque

January 2026

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