BackupAssist vs Rubrik comparison

BackupAssist and Rubrik are both solutions in the Backup and Recovery category. BackupAssist is ranked #63, while Rubrik is ranked #3 with an average rating of 8.7. BackupAssist holds a 0.8% mindshare in BRS, compared to Rubrik’s 3.1% mindshare. Additionally, 100% of BackupAssist users are willing to recommend the solution, compared to 97% of Rubrik users who would recommend it.

BackupAssist

Read 5 BackupAssist reviews

2,131 Views
2,046 Comparison Views

100% willing to recommend

Rubrik

Read 96 Rubrik reviews

19,355 Views
13,742 Comparison Views

97% willing to recommend

BackupAssist

Rubrik

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Rubrik and BackupAssist are key players in the backup and recovery solutions market. While Rubrik often stands out due to its comprehensive service and scalability, BackupAssist is preferred for its flexibility and cost-effectiveness, particularly appealing to small to medium-sized businesses.

Features: Rubrik includes automated backup processes, robust data management capabilities, and scalability for large enterprises. Its near-zero RTO for VMs and API-first architecture allow efficient snapshot management and seamless integration with VMware. BackupAssist offers broad integration support and diverse backup strategies suitable for various environments, providing straightforward backup solutions that cater to business needs such as simple server backups and cloud compatibility.

Room for Improvement: Rubrik could improve its backup configuration for Oracle Database on Windows and provide enhanced reporting features. It may also optimize the setup for smaller businesses to reduce complexity. BackupAssist can enhance its ease of use for highly complex setups, provide more frequent updates for newer security protocols, and expand its customer support to a more global audience.

Ease of Deployment and Customer Service: Rubrik offers seamless integration in complex infrastructures and responsive customer support, making it ideal for large-scale deployments. BackupAssist is easy to install, ideal for smaller environments, and provides adequate but less comprehensive customer service.

Pricing and ROI: Rubrik involves higher initial costs, often justified by its advanced features and enterprise-level solutions that deliver a substantial ROI in larger implementations. BackupAssist, on the other hand, offers lower initial expenses, achieving high ROI by delivering essential, budget-friendly features, making it preferable for smaller setups of small to medium-sized enterprises.

To learn more, read our detailed BackupAssist vs. Rubrik Report (Updated: June 2026).

Buyer's Guide

BackupAssist vs. Rubrik

June 2026

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Helped 902,988 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BackupAssist

Ranking in Backup and Recovery

63rd

Average Rating

8.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

MSP Backup (12th)

Rubrik

Ranking in Backup and Recovery

3rd

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Cloud Backup (6th), Disaster Recovery (DR) Software (8th)

Mindshare comparison

As of July 2026, in the Backup and Recovery category, the mindshare of BackupAssist is 0.8%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 3.1%, down from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.1%
BackupAssist	0.8%
Other	96.1%

Backup and Recovery

Featured Reviews

RichardMukarakate

Director at Gemini Systems

Provides ransomware protection, does good reporting, and is close to perfect for our use case

The main challenge that I have had with it was no line of support, but I've anyway taken away the Linux machine that I was using. So, I don't need that anymore. I'm migrating my Exchange to the cloud. So, I probably will stop using the exchange backup side of it sometime next year, but the rest of the virtual machines that I have on-premises are very well covered by it. To be able to back up my online Exchange, I know there is a backup in the cloud, but I prefer to have something physical with something on my premises as well. It stopped doing my backups after I did the last update on it.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I get my reports. It is generally very reliable. Unless there is a major change, it doesn't stop backing up. I've got my server room set up with everything connected to the same power, and I never have power issues or failures of backups because a sub-site has gone off."

"We can configure the notifications themselves so that the right people get the notifications. This is very helpful. It allows key stakeholders to know if backups have happened and to remind each other to check the backups if something is not right."

"I have found that the backups are usually very successful."

"What you want is software that can be relied upon at the moment when a server goes down, you can backup simply and reliably, BackupAssist fulfilled this criterion."

"Now that we are using the solution, we get notified online when our backups are done."

"We managed to have good backups which were easy to recover, and easy backup of MS Exchange and SQL databases."

"I find BackupAssist very convenient to work on and I really like its user interface."

"I would definitely recommend this solution to others."

More BackupAssist pros

"The most important feature is the instant recovery of virtual machines, as it allows us to restore services in minutes."

"Mounting recent backups to create new servers rather than cloning servers in VMware drastically cut down required time."

"I haven't encountered any bugs or glitches using the solution."

"I don't know if it is the best or the worst but it's very easy to install and very easy to balance. Sometimes that it's a problem because the installer of these data gets extremely scared because it's so easy. The product is easy to install, easy to balance, and easy to work with. Another really good point is the instant recovery."

"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."

"My advice would be in the form of a question. If you have the money to purchase Rubrik, the real question is do you want success? Do you want it to work? Because if you want it to work and you want it to be easy — I don't know if Rubrik has won awards for support and service, although I feel like they should have — if you want that support for the few times that you need it, then you go with Rubrik."

"Features we have requested are typically added to the next product release."

"Rubrik has absolutely reduced the time we spend on recovery testing by about 75 percent, reduced the time we spend on managing backups by the same amount, and the reduction in recovery time is even greater."

More Rubrik pros

Cons

"The solution needs a dashboard or some form of central control from which you can manage all backups."

"One issue I had with this program, was that I couldn't get it to back up my Linux virtual machines."

"Has a few problems working with snapshots time-outs and failed backups."

"Many solutions become stagnant over time. However, BackupAssist has been consistent in updates but they must continue to innovate and improve to avoid stagnation."

"It stopped doing my backups after I did the last update on it."

"In the future I would like to see more support for Linux."

"An area of the solution that could be improved is from an analytics point of view, if I had to choose something."

"The reporting can be vague, especially when something is failing."

"They should give more access to the backend capabilities. From a customer point of view, you do not have access to all the features on the system. You have to engage their support to perform some of the tasks. It would be helpful for an experienced engineer to be able to go and do some of those tasks prior to contacting the support."

"Pricing is something that needs to be considered for improvement."

"The main pain points we experienced was the stability of the system. We received a lot of instability when we have upgraded from a certain version to a new version. The newer version was completely filled with bugs and we needed to purge the system every week until we update to a newer version that was available one year later. The stability of the code is the main problem, they need to make it better."

"We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help."

"I would like for unmanaged backups to be able to be saved in a separate policy."

"I would like to see Rubrik better integrate with Microsoft Active Directory. Instead of just backing up a full domain controller, I would like the solution to have Active Directory object knowledge so we can restore specific objects in Active Directory versus restoring the whole domain controller."

More Rubrik cons

Pricing and Cost Advice

"The product pricing here in Zimbabwe is good, I cannot complain."

"The cost of the solution is reasonable and there are add-on options that can be purchased. I have used other solutions that are a lot more expensive that are not as good. The ability to get support is very simple and very reasonable from a cost standpoint."

"There's a yearly licensing cost. The costs might be around $2000 USD annually."

"It's on a yearly basis, but I'm not the one who does the licensing on that. I don't have any figures, but it's on a yearly basis, and I believe it's reasonable."

"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."

"We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer."

"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."

"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."

"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."

"The initial setup cost includes support and maintenance costs, followed by a monthly fee."

"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."

"The solution is expensive for small businesses."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

27%

Financial Services Firm

16%

Comms Service Provider

12%

Outsourcing Company

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Product Reports

Buyer's Guide

BackupAssist

June 2026

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Buyer's Guide

Rubrik

June 2026

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Overview

BackupAssist is a versatile backup software offering tape and drive backups, customizable alerts, Exchange and SQL backups with options for network and cloud data storage, including AWS and Wasabi, ensuring data safety and ease of recovery.

BackupAssist provides reliable backup solutions for businesses with its intuitive interface and straightforward recovery process. It supports a range of storage media and offers cloud storage solutions. While consistently updated, it faces compatibility issues with Linux virtual machines and iSCSI connectivity. There's room for improvement in its marketing and a centralized dashboard is needed. Its Exchange backup processes require attention, and it lacks a dedicated support line, impacting user experience. Deployment covers a variety of servers including file and active directory, demonstrating flexibility in server management and backup processes.

What are the important features of BackupAssist?

Versatile Backup Options: Supports tape, drive, and cloud storage solutions including AWS and Wasabi.
Customizable Alerts: Keeps stakeholders informed with adjustable notifications.
Exchange and SQL Support: Provides dedicated support for critical applications.
Ransomware Protection: Incorporates ransomware checks to enhance security.
User-Friendly: Features an easy-to-navigate interface simplifying backup management.

What benefits should users expect in reviews?

Easy Recovery: Ensures straightforward data restoration processes.
Comprehensive Support: Knowledgebase resources aid in troubleshooting and feature evolution.
Reliable Updates: Regular updates promise continuous improvement.
Flexible Cloud Integration: Options for AWS and Wasabi cater to diverse requirements.
Stability During Power Outages: Maintains data integrity when power issues occur.

In industries, BackupAssist is implemented extensively for server backups, particularly in managing Hyper-V hosts to iSCSI devices, covering vast data volumes and supporting numerous virtual machines. It plays a crucial role in backing up essentials like Exchange, databases, payroll systems, and active directory across multiple sectors by providing on-premise and offsite data retention solutions.

BackupAssist

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Rubrik

Sample Customers

Monash University, NASA, NYU, Pfizer, RAF Association, Rockwell Colins, University of Arizona, US Department of State, Volvo

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

Buyer's Guide

BackupAssist vs. Rubrik

June 2026

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