BackupAssist vs Rubrik comparison

BackupAssist and Rubrik are both solutions in the Backup and Recovery category. BackupAssist is ranked #59, while Rubrik is ranked #3 with an average rating of 8.7. BackupAssist holds a 0.8% mindshare in BRS, compared to Rubrik’s 3.1% mindshare. Additionally, 100% of BackupAssist users are willing to recommend the solution, compared to 97% of Rubrik users who would recommend it.

BackupAssist

Read 5 BackupAssist reviews

2,344 Views
2,274 Comparison Views

100% willing to recommend

Rubrik

Read 96 Rubrik reviews

20,541 Views
14,584 Comparison Views

97% willing to recommend

BackupAssist

Rubrik

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Rubrik and BackupAssist are key players in the backup and recovery solutions market. While Rubrik often stands out due to its comprehensive service and scalability, BackupAssist is preferred for its flexibility and cost-effectiveness, particularly appealing to small to medium-sized businesses.

Features: Rubrik includes automated backup processes, robust data management capabilities, and scalability for large enterprises. Its near-zero RTO for VMs and API-first architecture allow efficient snapshot management and seamless integration with VMware. BackupAssist offers broad integration support and diverse backup strategies suitable for various environments, providing straightforward backup solutions that cater to business needs such as simple server backups and cloud compatibility.

Room for Improvement: Rubrik could improve its backup configuration for Oracle Database on Windows and provide enhanced reporting features. It may also optimize the setup for smaller businesses to reduce complexity. BackupAssist can enhance its ease of use for highly complex setups, provide more frequent updates for newer security protocols, and expand its customer support to a more global audience.

Ease of Deployment and Customer Service: Rubrik offers seamless integration in complex infrastructures and responsive customer support, making it ideal for large-scale deployments. BackupAssist is easy to install, ideal for smaller environments, and provides adequate but less comprehensive customer service.

Pricing and ROI: Rubrik involves higher initial costs, often justified by its advanced features and enterprise-level solutions that deliver a substantial ROI in larger implementations. BackupAssist, on the other hand, offers lower initial expenses, achieving high ROI by delivering essential, budget-friendly features, making it preferable for smaller setups of small to medium-sized enterprises.

To learn more, read our detailed BackupAssist vs. Rubrik Report (Updated: August 2026).

Buyer's Guide

BackupAssist vs. Rubrik

August 2026

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Helped 909,948 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BackupAssist

Ranking in Backup and Recovery

59th

Average Rating

8.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

MSP Backup (12th)

Rubrik

Ranking in Backup and Recovery

3rd

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Cloud Backup (6th), Disaster Recovery (DR) Software (8th)

Mindshare comparison

As of August 2026, in the Backup and Recovery category, the mindshare of BackupAssist is 0.8%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 3.1%, down from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.1%
BackupAssist	0.8%
Other	96.1%

Backup and Recovery

Featured Reviews

RichardMukarakate

Director at Gemini Systems

Provides ransomware protection, does good reporting, and is close to perfect for our use case

The main challenge that I have had with it was no line of support, but I've anyway taken away the Linux machine that I was using. So, I don't need that anymore. I'm migrating my Exchange to the cloud. So, I probably will stop using the exchange backup side of it sometime next year, but the rest of the virtual machines that I have on-premises are very well covered by it. To be able to back up my online Exchange, I know there is a backup in the cloud, but I prefer to have something physical with something on my premises as well. It stopped doing my backups after I did the last update on it.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I have found that the backups are usually very successful."

"I find BackupAssist very convenient to work on and I really like its user interface."

"We can configure the notifications themselves so that the right people get the notifications. This is very helpful. It allows key stakeholders to know if backups have happened and to remind each other to check the backups if something is not right."

"I would definitely recommend this solution to others."

"I get my reports. It is generally very reliable. Unless there is a major change, it doesn't stop backing up. I've got my server room set up with everything connected to the same power, and I never have power issues or failures of backups because a sub-site has gone off."

"What you want is software that can be relied upon at the moment when a server goes down, you can backup simply and reliably, BackupAssist fulfilled this criterion."

"The most valuable features of BackupAssist are ease of use, configure is simple, and more importantly, ease of recovery. If you needed to do a complete system recovery or another recovery it is straightforward."

"We managed to have good backups which were easy to recover, and easy backup of MS Exchange and SQL databases."

More BackupAssist pros

"The most important feature is the instant recovery of virtual machines, as it allows us to restore services in minutes."

"The tech support is extremely helpful."

"The initial setup is easy."

"Rubrik is able to hit about 95% to 98% of the things that we want to do, which is not going to be the case for every company, but it will fit most customers' needs."

"The live mounting and compatibility of different operating systems is great."

"One platform for instant recovery."

"Its reporting is most valuable. I like how it reports that everything is successfully backed up. It provides a summarized report that I can give to auditors and management."

"Rubrik's customer service is excellent."

More Rubrik pros

Cons

"One issue I had with this program, was that I couldn't get it to back up my Linux virtual machines."

"In the future I would like to see more support for Linux."

"It stopped doing my backups after I did the last update on it."

"The solution needs a dashboard or some form of central control from which you can manage all backups."

"Has a few problems working with snapshots time-outs and failed backups."

"Many solutions become stagnant over time. However, BackupAssist has been consistent in updates but they must continue to innovate and improve to avoid stagnation."

"Native Rubrik is stable, but we have struggled a lot with stability in our recently installed cloud-based instance of the solution."

"The dashboard and user interface could be improved to make them more user-friendly."

"Rubrik's disaster recovery capabilities could be improved."

"Rubrik is an expensive product, more expensive than most."

"I would like for unmanaged backups to be able to be saved in a separate policy."

"The integrated reporting is not really that nicely built."

"The recovery of Oracle databases is too complicated."

"For Rubrik, though it does a great job, it needs to keep innovating to stay relevant in the data management field."

More Rubrik cons

Pricing and Cost Advice

"The product pricing here in Zimbabwe is good, I cannot complain."

"There's a yearly licensing cost. The costs might be around $2000 USD annually."

"It's on a yearly basis, but I'm not the one who does the licensing on that. I don't have any figures, but it's on a yearly basis, and I believe it's reasonable."

"The cost of the solution is reasonable and there are add-on options that can be purchased. I have used other solutions that are a lot more expensive that are not as good. The ability to get support is very simple and very reasonable from a cost standpoint."

"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."

"It is an expensive product."

"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."

"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."

"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."

"Rubrik is an all inclusive price. No additional implementation costs or licencing."

"It’s simple, straightforward, and we were able to see 50% hard savings."

"Rubrik is a little bit expensive, but it's worth the price."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

27%

Comms Service Provider

14%

Financial Services Firm

14%

Outsourcing Company

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Compared 7% of the time

Veeam Data Platform vs Rubrik

Compared 7% of the time

Dell PowerProtect Data Domain vs Rubrik

Compared 3% of the time

HPE Zerto Software vs Rubrik

Compared 3% of the time

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Product Reports

Buyer's Guide

BackupAssist

August 2026

Download BackupAssist product report

Buyer's Guide

Rubrik

August 2026

Download Rubrik product report

Overview

BackupAssist is a versatile backup software offering tape and drive backups, customizable alerts, Exchange and SQL backups with options for network and cloud data storage, including AWS and Wasabi, ensuring data safety and ease of recovery.

BackupAssist provides reliable backup solutions for businesses with its intuitive interface and straightforward recovery process. It supports a range of storage media and offers cloud storage solutions. While consistently updated, it faces compatibility issues with Linux virtual machines and iSCSI connectivity. There's room for improvement in its marketing and a centralized dashboard is needed. Its Exchange backup processes require attention, and it lacks a dedicated support line, impacting user experience. Deployment covers a variety of servers including file and active directory, demonstrating flexibility in server management and backup processes.

What are the important features of BackupAssist?

Versatile Backup Options: Supports tape, drive, and cloud storage solutions including AWS and Wasabi.
Customizable Alerts: Keeps stakeholders informed with adjustable notifications.
Exchange and SQL Support: Provides dedicated support for critical applications.
Ransomware Protection: Incorporates ransomware checks to enhance security.
User-Friendly: Features an easy-to-navigate interface simplifying backup management.

What benefits should users expect in reviews?

Easy Recovery: Ensures straightforward data restoration processes.
Comprehensive Support: Knowledgebase resources aid in troubleshooting and feature evolution.
Reliable Updates: Regular updates promise continuous improvement.
Flexible Cloud Integration: Options for AWS and Wasabi cater to diverse requirements.
Stability During Power Outages: Maintains data integrity when power issues occur.

In industries, BackupAssist is implemented extensively for server backups, particularly in managing Hyper-V hosts to iSCSI devices, covering vast data volumes and supporting numerous virtual machines. It plays a crucial role in backing up essentials like Exchange, databases, payroll systems, and active directory across multiple sectors by providing on-premise and offsite data retention solutions.

BackupAssist

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Rubrik

Sample Customers

Monash University, NASA, NYU, Pfizer, RAF Association, Rockwell Colins, University of Arizona, US Department of State, Volvo

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

Buyer's Guide

BackupAssist vs. Rubrik

August 2026

Free Report: BackupAssist vs. Rubrik

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