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AWS Snowball vs NetApp Cloud Volumes ONTAP comparison

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Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Turbonomic
Sponsored
Ranking in Cloud Migration
5th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (4th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (4th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (5th)
AWS Snowball
Ranking in Cloud Migration
12th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
10
Ranking in other categories
Data Migration Appliances (1st)
NetApp Cloud Volumes ONTAP
Ranking in Cloud Migration
1st
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
62
Ranking in other categories
Cloud Storage (1st), Cloud Backup (10th), Public Cloud Storage Services (5th), Cloud Software Defined Storage (1st)
 

Mindshare comparison

As of May 2025, in the Cloud Migration category, the mindshare of IBM Turbonomic is 4.0%, down from 5.0% compared to the previous year. The mindshare of AWS Snowball is 0.7%, up from 0.1% compared to the previous year. The mindshare of NetApp Cloud Volumes ONTAP is 15.5%, down from 19.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration
 

Featured Reviews

Keldric Emery - PeerSpot reviewer
Saves time and costs while reducing performance degradation
It's been a very good solution. The reporting has been very, very valuable as, with a very large environment, it's very hard to get your hands on the environment. Turbonomic does that work for you and really shows you where some of the cost savings can be done. It also helps you with the reporting side. Me being able to see that this machine hasn't been used for a very long time, or seeing that a machine is overused and that it might need more RAM or CPU, et cetera, helps me understand my infrastructure. The cost savings are drastic in the cloud feature in Azure and in AWS. In some of those other areas, I'm able to see what we're using, what we're not using, and how we can change to better fit what we have. It gives us the ability for applications and teams to see the hardware and how it's being used versus how they've been told it's being used. The reporting really helps with that. It shows which application is really using how many resources or the least amount of resources. Some of the gaps between an infrastructure person like myself and an application are filled. It allows us to come to terms by seeing the raw data. This aspect is very important. In the past, it was me saying "I don't think that this application is using that many resources" or "I think this needs more resources." I now have concrete evidence as well as reporting and some different analytics that I can show. It gives me the evidence that I would need to show my application owners proof of what I'm talking about. In terms of the downtime, meantime, and resolution that Turbonomic has been able to show in reports, it has given me an idea of things before things happen. That is important as I would really like to see a machine that needs resources, and get resources to it before we have a problem where we have contention and aspects of that nature. It's been helpful in that regard. Turbonomic has helped us understand where performance risks exist. Turbonomic looks at my environment and at the servers and even at the different hosts and how they're handling traffic and the number of machines that are on them. I can analyze it and it can show me which server or which host needs resources, CPU, or RAM. Even in Azure, in the cloud, I'm able to see which resources are not being used to full capacity and understand where I could scale down some in order to save cost. It is very, very helpful in assessing performance risk by navigating underlying causes and actions. The reason why it's helpful is because if there's a machine that's overrunning the CPU, I can run reports every week to get an idea of machines that would need CPU, RAM, or additional resources. Those resources could be added by Turbonomic - not so much by me - on a scheduled basis. I personally don't have to do it. It actually gives me a little bit of my life back. It helps me to get resources added without me physically having to touch each and every resource myself. Turbonomic has helped to reduce performance degradation in the same way as it's able to see the resources and see what it needs and add them before a problem occurs. It follows the trends. It sees the trends of what's happening and it's able to add or take away those resources. For example, we discuss when we need to do certain disaster recovery tests. Over the years, Turbo will be able to see, for example, around this time of year that certain people ramp up certain resources in an environment, and then it will add the resources as required. Another time of year, it will realize these resources are not being used as much, and it takes those resources away. In this way, it saves money and time while letting us know where we are. We've saved a great deal of time using this product when I consider how I'd have to multiply myself and people like me who would have to add resources to devices or take resources away. We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time. Those saved hours are across months, not years. I would consider the number of resources that Turbonomic is adding and taking away and the placement (if I had to do it all myself) would end up being hundreds of hours monthly that would be added without the help of Turbonomic. It helps us to meet SLAs mainly due to the fact that we're able to keep the servers going and to keep the servers in an environment, to keep them to where (if we need to add resources) we can add them at any given time. It will keep our SLAs where they need to be. If we were to have downtime due to the fact that we had to add resources or take resources away and it was an emergency, then that would prevent us from meeting our SLAs. We also use it to monitor Azure and to monitor our machines in terms of the resources that are out there and the cost involved. In a lot of cases, it does a better job of giving us cost information than Azure itself does. We're able to see the cost per machine. We're able to see the unattached volume and storage that we are paying for. It gives us a great level of insight. Turbonomic gives us the time to be able to focus on innovation and ongoing modernization. Some of the tasks that it does are tasks that I would not necessarily have to do. It's very helpful in that I know that the resources are there where they need to be and it gives me an idea of what changes need to be made or what suggestions it's making. Even if I don't take them, I'm able to get a good idea of some best practices through Turbonomic. One of the ways that Turbonomic does to help bring new resources to market is that we are now able to see the resources (or at least monitor the resources) before they get out to the general public within our environment. We saw immediate value from the product in the test environment. We set it up in a small test environment and we started with just placement and we could tell that the placement was being handled more efficiently than what VMware was doing. There was value for us in placement alone. Then, after we left the placement, we began to look at the resources and there were resources. We immediately began to see a change in the environment. It has made the application and performance better, mainly due to the fact that we are able to give resources and take resources away based on what the need is. Our expenses, definitely, have been in a better place based on the savings that we've been able to make in the cloud and on-prem. Turbonomic has been very helpful in that regard. We've been able to see the savings easily based on the reports in Turbonomic. That, and just seeing the machines that are not being used to capacity allows us to set everything up so it runs a bit more efficiently.
Kevin-Davis - PeerSpot reviewer
Seamless data transfer and efficient migration with customizable storage sizes
I like that I can take data and send it straight to S3 when it loads in. The interface for getting my data onto the Snowball is so streamlined. I don't know if you've ever seen it before. It's really cool. I connect them to the backplane of our existing network. I'm able to address it quickly and move the data quickly inside my customers' data centers. There's a little screen on it, which changes the UPS codes and all that stuff. The label and everything AWS electronic, so I don't have to deal with shipping issues. It makes it super simple and easy to use from end to end.
Madhusudan Srinivasmurthy - PeerSpot reviewer
Saves us a lot of time, and the administration is simpler
NetApp's Integration with AWS has helped us because we had a tough time transferring data when we used an ONTAP competitor as our storage partner. They don't have integration with AWS tools, so we had to figure it out on our own. ONTAP has built-in integration and allows us to replicate a copy to our second data center. Everything is in one channel. It's possible without the technology, but it's more time-consuming. NetApp saves us a lot of time, and the administration is simpler.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time."
"It has automated a lot of things. We have saved 30 to 35 percent in human resource time and cost, which is pretty substantial. We don't have a big workforce here, so we have to use all the automation we can get."
"My favorite part of the solution is the automation scheduling. Being able to choose when actions happen, and how they happen..."
"The feature for optimizing VMs is the most valuable because a number of the agencies have workloads or VMs that are not really being used. Turbonomic enables us to say, 'If you combine these, or if you decide to go with a reserve instance, you will save this much.'"
"The tool provides the ability to look at the consumption utilization over a period of time and determine if we need to change that resource allocation based on the actual workload consumption, as opposed to how IT has configured it. Therefore, we have come to realize that a lot of our workloads are overprovisioned, and we are spending more money in the public cloud than we need to."
"It also brings up a list of machines and if something is under-provisioned and needs more compute power it will tell you, 'This server needs more compute power, and we suggest you raise it up to this level.' It will even automatically do it for you. In Azure, you don't have to actually go into the cloud provider to resize. You can just say, 'Apply these resizes,' and Turbonomic uses some back-end APIs to make the changes for you."
"On-premises, one advantage I find particularly appealing is the ability to create policies for automatic CPU and memory scaling based on demand."
"Before implementing Turbonomic, we had difficulty reaching a consensus about VM placement and sizing. Everybody's opinion was wrong, including mine. The application developers, implementers, and infrastructure team could never decide the appropriate size of a virtual machine. I always made the machines small, and they always made them too big. We were both probably wrong."
"AWS offers managed services which save time and reduce administrative overhead."
"The way the data is moved is very clever. Also, the interface is very simple and user-friendly."
"The features I like best are the tool's high capacity, scalability, end-to-end encryption for data security, ease of use, durability, and cost-effectiveness. It's particularly cost-effective for transferring large amounts of data compared to high-speed internet transfers."
"The solution is elastic."
"The most valuable features of AWS Snowball for me are its security measures and its flexibility."
"The support team's awesome, and they've always been very responsive."
"You are able to scale the solution vertically. It's very scalable."
"AWS helps save time and costs, being a managed cloud provider with evolving services."
"So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage."
"The storage tiering is definitely the most valuable feature... With respect to tiering, the inactive data is pushed to a lower tier where the storage cost is cheap, but the access cost is high."
"SnapMirror helps mirror metadata and data volumes between endpoints in a data fabric."
"Another feature which gets a lot of attention in our environment is the File Services Solutions in the cloud, because it's a completely, fully-managed service. We don't have to take care of any updates, upgrades, or configurations."
"The ability to see things going back and forth has been quite useful."
"The most valuable features of this solution are SnapShot, FlexClone, and deduplication."
"ONTAP's snapshot copies and thin clones in terms of operational recovery are pretty useful in recovering your data from a time in a snapshot. That's pretty useful for when you have an event where a disaster struck and then you need to recover all your data. It's pretty helpful and pretty fast in those terms."
"This solution has made everything easier to do."
 

Cons

"I would like Turbonomic to add more services, especially in the cloud area. I have already told them this. They can add Azure NetApp Files. They can add Azure Blob storage. They have already added Azure App service, but they can do more."
"There is room for improvement [with] upgrades. We have deployed the newer version, version 8 of Turbonomic. The problem is that there is no way to upgrade between major Turbonomic versions. You can upgrade minor versions without a problem, but when you go from version 6 to version 7, or version 7 to version 8, you basically have to deploy it new and let it start gathering data again. That is a problem because all of the data, all of the savings calculations that had been done on the old version, are gone. There's no way to keep track of your lifetime savings across versions."
"They could add a few more reports. They could also be a bit more granular. While they have reports, sometimes it is hard to figure out what you are looking for just by looking at the date."
"The GUI and policy creation have room for improvement. There should be a better view of some of the numbers that are provided and easier to access. And policy creation should have it easier to identify groups."
"Enhanced executive reporting standard with the tool beyond the reports that can be created today. Something that can easily be used with upper management on a monthly or quarterly basis to show the impact to our environment."
"The way it handles updates needs to be improved."
"If they would educate their customers to understand the latest updates, that would help customers... Also, there are a lot of features that are not available in Turbonomic. For example, PaaS component optimization and automation are still in the development phase."
"We're still evaluating the solution, so I don't know enough about what I don't know. They've done a lot over the years. I used Turbonomics six or seven years ago before IBM bought them. They've matured a lot since then."
"I think AWS Snowball could improve by expanding its availability to more countries."
"It would be helpful if Snowball provided more kinds of connectivity. That will make it easier to add and move data."
"The costs of services the customer needs also matter, such as storage requirements and whether storage is rational."
"It's not an easy product to start using for a beginner, but If you're a professional, it's easy to understand."
"It's not cheap."
"24/7 support is more expensive on AWS compared to Azure."
"AWS support could be more responsive."
"Snowball is not interesting and is a pain to deal with."
"Multipathing for iSCSI LUNs is difficult to deal with from the client-side and I'd love to see a single entry point that can be moved around within the cluster to simplify the client configuration."
"I would like to have more management tools. They are difficult to work with, so I would like them to be a bit more user-friendly."
"I would like some more performance matrices to know what it is doing. It has some matrices inherent to the Cloud Volumes ONTAP. But inside Cloud Manager, it would also be nice to see. You can have a little Snapshot, then drill down if you go a little deeper."
"The DR has room for improvement. For example, we now have NetApp in Western Europe and we would like to back up the information to another region. It's impossible. We need to bring up an additional NetApp in that other region and create a Cloud Manager automation to copy the data... I would prefer it to be a more integrated solution like it was in the NetApp solution about a year ago. I would like to see something like AltaVault but in the cloud."
"We would like to have support for high availability in multi-regions."
"The dashboard is a little bit clunky. I like to see it a little bit more on the simplistic side. I would like to be able to create my own widgets and customize what I want to see a little bit more versus what is currently there. That would be helpful so that when I log in, I go straight to my widget or my board without going to multiple places to get to what I need to find or build."
"The only issue we had lately was that outside our VPC we could not reach the virtual IP, the floating IP. I heard that they have fixed that..."
"The product is more restricted with underlying cloud."
 

Pricing and Cost Advice

"IBM Turbonomic is an investment that we believe will deliver positive returns."
"The pricing is in line with the other solutions that we have. It's not a bargain software, nor is it overly expensive."
"Licensing is per socket, so load up on the cores rather than a lot of lower core CPUs."
"We felt the pricing was very fair for the product. It is in no way prohibitive for larger deployments, unlike other similar product on the market."
"When we have expanded our licensing, it has always been easy to make an ROI-based decision. So, it's reasonably priced. We would like to have it cheaper, but we get more benefit from it than we pay for it. At the end of the day, that's all you can hope for."
"Contact the Turbonomic sales team, explain your needs and what you're looking to monitor. They will get a pre-sales SE on the phone and together work up a very accurate quote."
"If you're a super-small business, it may be a little bit pricey for you... But in large, enterprise companies where money is, maybe, less of an issue, Turbonomic is not that expensive. I can't imagine why any big company would not buy it, for what it does."
"I consider the pricing to be high."
"The tool's pricing depends on the type of Snowball device you choose, the amount of data you need to transfer, and the service fees involved. There’s a standard price for larger data transfers and a flat job fee, which includes the first ten days of on-site usage. Typically, there are no additional data transfer fees."
"It's not a cheap solution, but the price is right for the product."
"The cost is quite high."
"I know the licensing is a bit on the high-end. That's when we had to downsize our MetroCluster disks and just migrate to disks that were half used. We migrated into those just to reduce maintenance costs."
"The deal with the seller was acceptable; the pricing is reasonable."
"For enterprise customers, it's a very cost effective. But in the SMB segment, yeah, pricing is a little bit challenge for your time."
"We purchased the product directly from NetApp."
"The pricing of this solution is definitely higher than what the typical Azure Files and AWS solutions charge, but given the features and the stability NetApp has provided, we are okay with it. We are not complaining about the pricing."
"Overall, the pricing of NetApp is aggressive and the pricing becomes more aggressive as the amount of data increases. The cost for a given volume of data that you are storing becomes lower. The greater the volume of data, the cheaper the license."
"In addition to the standard licensing fees, there are fees for Azure, the VMs themselves and for data transfer."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
9%
Insurance Company
7%
Computer Software Company
15%
Financial Services Firm
14%
Government
9%
Manufacturing Company
8%
Educational Organization
46%
Manufacturing Company
11%
Computer Software Company
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting...
Which is better - Microsoft Azure Data Box or AWS Snowball?
Microsoft Azure Databox is a 45-pound, super rugged, tamper-resistant, human-managed hardware appliance that can tran...
What do you like most about AWS Snowball?
The most valuable features of AWS Snowball for me are its security measures and its flexibility.
What is your experience regarding pricing and costs for AWS Snowball?
Depending of what is your priority; UseAWS Snowball if you are heavily invested in AWS or need edge computing feature...
What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the licen...
 

Also Known As

Turbonomic, VMTurbo Operations Manager
Amazon AWS Snowball, Amazon Snowball, Snowball
ONTAP Cloud, CVO, NetApp CVO
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
Wazee Digital, Craftsy, Live Nation, Essess
1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Find out what your peers are saying about AWS Snowball vs. NetApp Cloud Volumes ONTAP and other solutions. Updated: April 2025.
851,491 professionals have used our research since 2012.