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AWS Shield vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 17, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
77
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (12th)
AWS Shield
Ranking in Distributed Denial-of-Service (DDoS) Protection
8th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
11
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Distributed Denial-of-Service (DDoS) Protection
4th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
133
Ranking in other categories
CDN (4th), Web Application Firewall (WAF) (4th), Bot Management (2nd), API Security (2nd)
 

Mindshare comparison

As of November 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 18.3%, up from 17.5% compared to the previous year. The mindshare of AWS Shield is 5.4%, down from 6.5% compared to the previous year. The mindshare of Imperva Application Security Platform is 7.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
ProductMarket Share (%)
Cloudflare18.3%
Imperva Application Security Platform7.3%
AWS Shield5.4%
Other69.0%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Ifeanyi Stanly Nwokoro - PeerSpot reviewer
Has ensured ongoing protection against cyber threats and provides timely automated response while requiring improvements in cost structure and performance transparency
Business inherently involves risk, and it's important that services continue to improve. AWS Shield is not an exception. Regarding advanced Shield protection pricing, there should be cost protection for most DDoS events. The pricing model should be based on service usage rather than a flat monthly rate. The advanced technique package, while premium and not available to every user due to cost implications of $3,000 per month, offers valuable features including real-time attack visibility and 24/7 access to the DDoS response team. Integration is paramount, particularly with the Web Application Firewall's rule-based blocking paradigm that helps in balancing routes, especially route 53 and the global accelerator. AWS Shield uses pattern recognition to analyze traffic, and certain attributes are immediately intercepted. The assessment process is profound, and the service maintains consistent availability. From a software perspective, there are improvements needed regarding antivirus and network security. Additional engineering improvement requirements would benefit AWS Shield.
Mitesh D Patel - PeerSpot reviewer
Effectively defends against threats like cross-site scripting (XSS), SQL injection, and others
It does bring value. For example, consider a BFSI customer. Their application is critical and represents their brand. Without a WAF, an attack could take their application down, harming their reputation. It leads to hampering the customer's workflow. With an Imperva WAF, they protect against attacks like DDoS or SQL injection, ensuring their application remains available and customers are happy. That's the main benefit for both the customer and the organization. The impact depends on the customer's use case. If their business primarily operates online, a CDN is beneficial for traffic optimization. Moreover, the integration options depend on the specific use case of our customers. Generally, integration capabilities are good with SIEM (Security Information and Event Management) parts.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Smaller businesses have seen great ROI due to the low investment and strong performance."
"DDoS attacks target unprotected machines. Cloudflare detects and stops these attacks using internal systems. It identifies incoming DDoS attacks, issuing challenges or blocking them immediately."
"From what I've seen so far, there are no negatives to report as of yet"
"Generally, I am satisfied with this product."
"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."
"There are key things that are used for our enterprise customers, such as Lambda and DNS."
"The tool is user-friendly."
"It's a great product because it's scalable, has great coverage, and is mature with good defenses against DDoS attacks."
"The solution's ease of use is the most valuable feature."
"The product has a good mechanism to analyze trends and trigger events."
"The product is easy to use."
"The solution operates smoothly at its baseline level, and we do not encounter any issues at that level."
"We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't degrade the performance of our solution. Additionally, it's easy to configure, which is crucial for us. It's easy to use and set up and stops attacks on our servers. We haven't encountered any attack problems because the solution stops them in real-time. AWS Shield specifically focuses on defending against denial-of-service attacks, making it a great solution for that type of threat."
"It is integrated with AWS. So, it gives you a good first step."
"The automatic detection and mitigation of DDoS attacks in the product operates in real-time and provides satisfactory results."
"I recommend AWS Shield because it has proven helpful in tracking DDoS attacks within both my past and present environments, and without AWS Shield, a business could face potential losses, as this tool helps in identifying and mitigating fake traffic that disrupts applications, ultimately supporting business continuity."
"Setup was straightforward, very simple. I only entered the domain and Incapsula returned the DNS data that I needed to change for the protection to be configured."
"There is no need to have an appliance in house for the services because it is on the cloud."
"The three-second service level agreement is already better than the competition."
"Configuration for different application sources is most valuable. We can segregate the traffic that an application is carrying and identify the sizing in Imperva."
"It is easy to use and has good security."
"IncapRules is one of the most valuable features, as you can create your own security and access control rules on top of your security policy. Using IncapRules we were able to easily block Layer 7 DDoS attacks several times."
"There is a quick switch between any of the the nodes if something goes wrong, where there's a there's an attack against a specific area. The security setup is reasonably easy. It's not a problem to do setups and rules and integrations. And, yeah, just the the back end team is also very willing to insist if there's questions that that we cannot answer or with these questions that we do have"
"There are a number of features that are valuable such as the account takeover and various antivirus features."
 

Cons

"It would be beneficial for us if Cloudflare could offer a scrubbing solution. This would involve taking a snapshot of my website and keeping it live during a DDoS attack, ensuring uninterrupted service for our users. DDoS attacks are typically short in duration, and having Cloudflare maintain the site's availability from its secure network would enhance the overall user experience. I would appreciate it if Cloudflare could consider implementing this feature. Many organizations already utilize similar capabilities in their CDN platforms, where a static snapshot of the web page is displayed during DDoS attacks. In terms of features, Cloudflare needs to enhance its resilience and stay more focused on adopting new technologies. For instance, solutions like F5 XC Box, Access Solution, and Distributed Cloud Solution have impressive features, and Cloudflare should strive to match and exceed those capabilities. There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features. Cloudflare should prioritize enhancements in areas such as behavioral DDoS and protection against SQL injection attacks, considering the prevalent trend of public exposure to the internet for business reasons. Overall, Cloudflare needs to invest more in advancing its feature set."
"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."
"The integration of LLMs on the dashboard is something that is needed in the tool."
"There might be helpful if there was some web application firewall feature."
"The Cloudflare load balancing capability hasn't really helped in enhancing my website's uptime and resiliency because we don't really get that much traffic; it's mostly remote users, and web hosting is done by a web hosting service."
"The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client."
"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."
"Cloudflare could be improved by introducing a mid-tier pricing option."
"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it. It could be improved in terms of architecture requirements and then ongoing support requirements as a secondary component to it. People tend to set up things like this, and they just expect it to work without the care and feeding that needs to go back into it either from an application team or a network environment team."
"AWS Shield Standard requires improvement, particularly regarding its dashboard since it currently provides limited coverage against comprehensive DDoS attacks."
"The time taken to detect anomalies must be reduced."
"The product should give users more flexibility to customize their security policies according to their requirements."
"We end up having to pay extra for features that AWS adds that we don't need."
"The product needs to improve its logs and reports to make it read better."
"There is an area for improvement regarding health checks. AWS Shield does not come with its own health check functionality."
"AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods."
"It's quite expensive."
"I am not sure if this application has a policy where you can create your custom policy and run it as our firewall. We should have some ability to also create some custom policy, then run it as a firewall."
"Imperva always needs to adjust to new versions of cyber attacks, it needs to be faster, improve the resiliency of the software of the solution."
"Some maintenance must be performed by our IT team."
"The cost could be lower; our end clients need to have a high budget to purchase this solution."
"It would be better if we were able to manage and apply changes to multiple websites/web applications, and search WAF logs for multiple websites, via the Incapsula dashboard."
"One potential improvement for Imperva is enhancing its alert system."
"Pricing can be improved, as it is quite expensive."
 

Pricing and Cost Advice

"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"There are no additional costs beyond the standard licensing fees."
"A free version of the solution is available."
"We don't have any issues with the price."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"The tool is a premium product, so it is very expensive."
"The product's pricing is minimal compared to other products."
"It depends on your subscription level and the volume that you're spending with AWS. So, it is very relative to the consumption alignment in your subscription level. It is a well-constructed, scalable pricing option, but it is relative to how much you're spending on AWS. Because the more you spend, typically, the more you get off on services like this. I find it to be comparable to other solutions."
"We pay $3000 per month for the solution."
"The cost depends on traffic each month, so on average, it costs us between US$200 and US$300 per month."
"The tool's pricing is good."
"The tool is cheap."
"The license is on a yearly basis."
"Licensing can range from one to twenty thousand dollars annually. Additionally, some features, including software support, require an annual subscription as well."
"I rate the product price a four on a scale of one to ten, where one is a low price, and ten is a high price."
"The price of Imperva Web Application Firewalls is expensive compared to others."
"Varies depending on the needs of the customer."
"It is very costly, but the return on investment is very high. Its cost was around $70,000, and we got it back in just six months."
"We have an issue with Imperva Incapsula in the Iraqi market because of the high price."
"Pricing could be more competitive."
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Comparison Review

it_user68487 - PeerSpot reviewer
Nov 6, 2013
CloudFlare vs Incapsula: Web Application Firewall
CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
13%
Comms Service Provider
12%
Financial Services Firm
10%
Insurance Company
8%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise7
By reviewers
Company SizeCount
Small Business83
Midsize Enterprise25
Large Enterprise61
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about AWS Shield?
We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't de...
What is your experience regarding pricing and costs for AWS Shield?
The pricing structure for AWS Shield is fair, yet it depends on the specific protections chosen. Enabling Shield Adva...
What needs improvement with AWS Shield?
Services always benefit from improvements, including AWS Shield. With respect to the Web Application Firewall, curren...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What do you like most about Imperva Incapsula?
We use Imperva DDoS to stop DDoS attacks and reduce the amount of unwanted queries against web services or web scraping.
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
 

Also Known As

Cloudflare DNS
No data available
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
netflix, dow jones, mapbox, pearson, rovio, youview, moviestar planet, asurion, payplug, hour of code
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about AWS Shield vs. Imperva Application Security Platform and other solutions. Updated: September 2025.
872,846 professionals have used our research since 2012.