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AWS Shield vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
CDN (1st), WAN Optimization (4th), Web Application Firewall (WAF) (9th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (14th)
AWS Shield
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
10
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Distributed Denial-of-Service (DDoS) Protection
4th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
147
Ranking in other categories
CDN (2nd), Web Application Firewall (WAF) (1st), Bot Management (1st), API Security (1st)
 

Mindshare comparison

As of August 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 12.4%, down from 19.1% compared to the previous year. The mindshare of AWS Shield is 2.9%, down from 6.1% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.0%, up from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Cloudflare12.4%
Imperva Application Security Platform8.0%
AWS Shield2.9%
Other76.7%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
Pranav Telang - PeerSpot reviewer
DGM at Airtel Digital
Has enabled multi-layered threat mitigation but still lacks deeper visibility for advanced application attacks
AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods. It does not provide inherent protection against more sophisticated layer 7 attacks such as HTTP floods. In such cases, integration with WAF is necessary, which results in additional costs for customers. To protect layer 7, layer 4, and layer 3, customers must implement both solutions. The service also has difficulties with static detection thresholds, which may not be sensitive enough to detect smaller application-specific attacks. While AWS Shield is a key security service, AWS should enhance their expert support with 24/7 response for complex attacks, which is currently limited.
reviewer2818155 - PeerSpot reviewer
Senior Associate at a tech vendor with 10,001+ employees
Application protection has improved and reporting and dashboards still need refinement
I believe Imperva Application Security Platform should have a more interactive wizard. While the dashboard is good, it could be more eye-catching. Based on my perspective, I recommend modifying the dashboards, especially the main dashboard where I can see the traffic hit count, alerts, and other latest information. In terms of reporting, I find it challenging to create reports; in my earlier days, it was difficult. Over time, I have learned how to create reports, but it should be easier to do so. I have used other tools such as firewalls or SolarWinds, where creating a report is straightforward and does not take much time, unlike in Imperva, where I have to add many elements. Modifications in the integration aspects would also be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are key things that are used for our enterprise customers, such as Lambda and DNS."
"It is a fast and secure DNS."
"So far I use free tier and happy with it."
"Because our website is blazing fast it improves our conversion rates."
"Cloudflare allows us to self-host services such as Rocket.Chat and Node-RED, in high-availability mode, thanks to round robin DNS which allows us to share one hostname between our two locations."
"It's very user-friendly."
"The solution is very good at mitigating threats."
"The aggressive caching and DDOS mitigation are the most valuable features offered by Cloudflare."
"It is quite scalable, and we have not faced any issues with its scalability."
"I am impressed with the product's multiple features like security."
"The solution operates smoothly at its baseline level, and we do not encounter any issues at that level."
"It is integrated with AWS. So, it gives you a good first step."
"AWS Shield is aligned with the web application firewall (WAF), and they work seamlessly together, primarily working with Elastic Load Balancer, CloudFront, and Route 53 for CDN and DNS services protection."
"We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't degrade the performance of our solution. Additionally, it's easy to configure, which is crucial for us. It's easy to use and set up and stops attacks on our servers. We haven't encountered any attack problems because the solution stops them in real-time. AWS Shield specifically focuses on defending against denial-of-service attacks, making it a great solution for that type of threat."
"The product has a good mechanism to analyze trends and trigger events."
"I recommend AWS Shield because it has proven helpful in tracking DDoS attacks within both my past and present environments, and without AWS Shield, a business could face potential losses, as this tool helps in identifying and mitigating fake traffic that disrupts applications, ultimately supporting business continuity."
"Deployment is simple and very fast."
"The most valuable features of the Imperva Web Application Firewall are DDoS, malware, and the other malicious threat prevention it provides. Additionally, third-party integration is available. You can forward the log for further analysis."
"Incapsula delivers a massive improvement to website performance and security in less than 20 minutes, regardless of the CMS."
"I am impressed with the product's automatic bot mechanism. It also gives us the control to create our own custom bot rules."
"Configuration for different application sources is most valuable. We can segregate the traffic that an application is carrying and identify the sizing in Imperva."
"Incapsula’s DDoS Protection and Load Balancing really helped maximize our security."
"Imperva has a complete picture of how the applications are utilizing it. It is handy. DDoS is good. It has an internally managed database. It is very easy to integrate. We have integrated it with SIEM services."
"Keep your sites strongly secured but sleep easier knowing Imperva Incapsula continuously baffles our penetration testers."
 

Cons

"An integrated SSO feature would be useful for Cloudflare DNS."
"If they improve on the placement of their data centers, it would be better. I'm living in a remote area. I would like to connect to them without any kind of lag."
"For the services I am using, it is a bit expensive."
"In the last two years, there has been a certain amount of downtime when using the VDM."
"Support response time could be improved."
"We experienced some downtime in the fall of 2013, causing us to switch to Incapsula."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"The solution could be more user-friendly."
"We end up having to pay extra for features that AWS adds that we don't need."
"AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods."
"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it. It could be improved in terms of architecture requirements and then ongoing support requirements as a secondary component to it. People tend to set up things like this, and they just expect it to work without the care and feeding that needs to go back into it either from an application team or a network environment team."
"The product is expensive."
"The product needs to improve its logs and reports to make it read better."
"AWS Shield Standard requires improvement, particularly regarding its dashboard since it currently provides limited coverage against comprehensive DDoS attacks."
"The product should give users more flexibility to customize their security policies according to their requirements."
"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it."
"I am looking for more data enrichment. We should have the ability to add our own custom data to the system, to the live traffic."
"Customer Service: Average to poor. Technical Support: Average to poor."
"Caching rules are really basic now and lots of space for improvement here."
"I guess the GUI could be improved a little, as it’s not always simple to get."
"I would rate the solution as an 8 out of 10, simply because of the difficulty of operation management. It's a complicated tool to keep."
"Sometimes, it takes a bit of time for the technical staff of the solution to get back to our company with a resolution for our problems."
"They could improve by minimizing false positive results."
"It would be nice to have a mobile app as a dashboard interface instead of the web administration, but the service is really great."
 

Pricing and Cost Advice

"The price is reasonable."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"The price of the solution is expensive."
"The cost primarily depends on the size of the organization."
"A free version of the solution is available."
"There are no additional costs beyond the standard licensing fees."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"The tool is cheap."
"The tool's pricing is good."
"We pay $3000 per month for the solution."
"The cost depends on traffic each month, so on average, it costs us between US$200 and US$300 per month."
"It depends on your subscription level and the volume that you're spending with AWS. So, it is very relative to the consumption alignment in your subscription level. It is a well-constructed, scalable pricing option, but it is relative to how much you're spending on AWS. Because the more you spend, typically, the more you get off on services like this. I find it to be comparable to other solutions."
"Varies depending on the needs of the customer."
"Everybody complains about the price of this solution."
"It is a very expensive solution. The price is very high. A lot of customers tell us that they would love to use Imperva more. I have some customers who have 50 websites, but they have only 10 websites on Imperva because of the price. They would love to have all their websites running through Imperva, but they can't. They have to choose the more critical websites to protect because the price is very high. It is a very good product, but it is too expensive. If you buy a plan for 20 megabytes and you don't consume all of your 20 megabytes, it is okay, but if you consume more, you are charged for the superior traffic."
"There is a license or subscription renewal that our customers pay."
"There are a couple of different licensing models."
"It's an excellent product, but it can be very costly."
"It is expensive."
"We have an issue with Imperva Incapsula in the Iraqi market because of the high price."
report
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Comms Service Provider
10%
Manufacturing Company
8%
Computer Software Company
8%
Comms Service Provider
17%
Computer Software Company
9%
Construction Company
7%
Manufacturing Company
7%
Financial Services Firm
12%
Construction Company
8%
Outsourcing Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise7
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise25
Large Enterprise70
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare DNS?
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
What is your experience regarding pricing and costs for AWS Shield?
The pricing structure for AWS Shield is fair, yet it depends on the specific protections chosen. Enabling Shield Adva...
What needs improvement with AWS Shield?
Services always benefit from improvements, including AWS Shield. With respect to the Web Application Firewall, curren...
What is your primary use case for AWS Shield?
What do you use it for? How do you use it?
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Also Known As

Cloudflare DNS
No data available
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
netflix, dow jones, mapbox, pearson, rovio, youview, moviestar planet, asurion, payplug, hour of code
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about AWS Shield vs. Imperva Application Security Platform and other solutions. Updated: June 2026.
908,800 professionals have used our research since 2012.