Try our new research platform with insights from 80,000+ expert users

Avanan vs Proofpoint Email Data Loss Prevention (DLP) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
19
Ranking in other categories
Email Security (16th)
Proofpoint Email Data Loss ...
Ranking in Data Loss Prevention (DLP)
35th
Average Rating
7.0
Reviews Sentiment
6.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, down from 2.0% compared to the previous year. The mindshare of Proofpoint Email Data Loss Prevention (DLP) is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
HP
Offers flexible licensing and easy setup, but has challenges with European compliance
It is difficult to meet the European security compliancy regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies. Additionally, there is uncertainty about the future level of license pricing because American organizations sometimes change their product offerings. Barracuda's Active Directory checking feature is one area where Proofpoint could improve.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Spam protection is the most valuable feature."
"Easy to use for non-technical users."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"It can detect corrupted files and filters out documents with viruses."
"The ease of installation and the AI capacity of the product are valuable."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"Proofpoint offers flexibility in licensing, accommodating various levels from small businesses to governments."
"Proofpoint offers flexibility in licensing, accommodating various levels from small businesses to governments."
"We have too many features included in the solution. These include third-party malware detection as a primary feature and a secondary feature focused on dealing with various security threats."
 

Cons

"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The user experience must be improved."
"Familiarization with performance for new teams may take a long time."
"There are times when we have false positives."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"The system response in a slow computing device affects performance when sending and receiving emails."
"It should reduce the amount of time needed for thorough scanning."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"It is difficult to meet the European security compliancy regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies."
"The tool is expensive."
"It is difficult to meet the European security compliance regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies."
 

Pricing and Cost Advice

"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
Information not available
report
Use our free recommendation engine to learn which Data Loss Prevention (DLP) solutions are best for your needs.
860,168 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Educational Organization
13%
Manufacturing Company
8%
Financial Services Firm
7%
Performing Arts
15%
Manufacturing Company
13%
Computer Software Company
9%
Insurance Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
What is your experience regarding pricing and costs for Proofpoint Email Data Loss Prevention (DLP)?
The licenses for Proofpoint are effective, however, there is uncertainty about future pricing as American organizations might change their product, thereby altering the license. Microsoft has been ...
What needs improvement with Proofpoint Email Data Loss Prevention (DLP)?
It is difficult to meet the European security compliancy regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies. Additionally, ...
What is your primary use case for Proofpoint Email Data Loss Prevention (DLP)?
I know the portfolio of Proofpoint. I work with email backup and email security. Most of the time, I consult for various organizations about email and email security.
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Email Data Loss Prevention (DLP) and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.