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Avanan vs Proofpoint Email Data Loss Prevention (DLP) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
41st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (22nd)
Proofpoint Email Data Loss ...
Ranking in Data Loss Prevention (DLP)
30th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, up from 1.2% compared to the previous year. The mindshare of Proofpoint Email Data Loss Prevention (DLP) is 1.0%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Data Loss Prevention (DLP)1.0%
Avanan1.2%
Other97.8%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Kamalesh Tripathi - PeerSpot reviewer
Head Of Information Technology at IndoStar Capital Finance Ltd
Email protection has improved and now prevents sensitive data loss with accurate detection
Proofpoint Email Data Loss Prevention (DLP) has Email DLP, and its Threat Intelligence is highly appreciated. It supports anti-spam solutions and has an inbuilt DMARC solution, which enhances its capabilities effectively. Additionally, with the help of machine learning and artificial intelligence, Proofpoint Email Data Loss Prevention (DLP) can categorize and manage sensitive data, minimizing false positives and enhancing user experience greatly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"It is simple to deploy this platform and interact with the set features."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"The customizable rules allow you to change aspects."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"We have too many features included in the solution. These include third-party malware detection as a primary feature and a secondary feature focused on dealing with various security threats."
"Proofpoint Email Data Loss Prevention (DLP) is very good."
"Proofpoint offers flexibility in licensing, accommodating various levels from small businesses to governments."
 

Cons

"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"They should come up with a mobile application so that it can be more flexible."
"The tool is expensive."
"It is difficult to meet the European security compliancy regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies."
"Cost should reduce so that people can use it."
 

Pricing and Cost Advice

"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
10%
Comms Service Provider
9%
Outsourcing Company
9%
Computer Software Company
9%
Construction Company
14%
Financial Services Firm
11%
Manufacturing Company
10%
Performing Arts
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Data Loss Prevention (DLP)?
It was equivalent in cost compared to other solutions. However, technically it far superior product. worth investing little more for better solutions.
What needs improvement with Proofpoint Email Data Loss Prevention (DLP)?
Cost should reduce so that people can use it. It is very expensive compared to other competitors, and the pricing is a little higher. Local channel partners would be beneficial to have available.
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Email Data Loss Prevention (DLP) and other solutions. Updated: September 2026.
914,394 professionals have used our research since 2012.