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Automic Automation vs Microsoft Power Automate comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.0
Automic Automation boosts efficiency by automating workflows, reducing human interaction, cutting costs, and improving compliance and task alignment.
Sentiment score
6.8
Microsoft Power Automate enhances efficiency, cost-effectiveness, and ROI through automation and familiar UI, providing substantial productivity improvements.
Automic Automation has helped reduce workload failure rates by fifty percent.
System Administrator at a financial services firm with 1,001-5,000 employees
On a daily basis, it saves about two to three hours.
Customer Solution Provider at Wema Bank
It has helped us save time, and we've saved thousands of hours through automation.
Assistant Manager, Data Science & Analytics at American International Group
There has been around 20% to 30% productivity improvement, which will definitely save money and costs.
Engineering Manager at a wholesaler/distributor with 10,001+ employees
 

Customer Service

Sentiment score
7.2
Automic Automation's support is knowledgeable but inconsistent; transition to Broadcom affected availability, despite positive user feedback on improvements.
Sentiment score
6.3
Microsoft Power Automate's customer service varies; premium plans and regional support improve responsiveness, while community aids overall experience.
They react quickly when it is urgent.
System Administrator at a government with 10,001+ employees
They are highly knowledgeable in their product area and very easy to work with.
Sr Technical Services Engineer at a tech company with 10,001+ employees
If you put the tickets in for which you need help right away, they get back to you right away.
Technical Consultant at a energy/utilities company with 1,001-5,000 employees
Having experience with coding is essential to fully utilize Power Automate.
Assistant Manager, Data Science & Analytics at American International Group
On a scale of one to ten, the technical support of Microsoft Power Automate rates as three within India, and eight or nine for support from outside India.
Power Platform Developer at a tech services company with 11-50 employees
They offer 24-hour technical support that consistently answers inquiries.
Talent Acquisition Specialist at APERCE
 

Scalability Issues

Sentiment score
7.2
Automic Automation excels in scalability, efficiently managing diverse workloads and environments, with high user satisfaction in performance and flexibility.
Sentiment score
6.6
Microsoft Power Automate is scalable and cost-effective, yet struggles with advanced tasks, better for small to medium organizations.
We have small clients running a thousand tasks per day and big enterprises running one million or two million tasks per day.
Senior Consultant at Tricise
The solution effectively supports our existing user base and is equipped to scale further.
System Administrator at a financial services firm with 1,001-5,000 employees
It does not perform real-time scalability in our environment, but because of the way we have built it, it can scale well past any thresholds with no issues.
Sr Technical Services Engineer at a tech company with 10,001+ employees
Microsoft Power Automate is scalable enough for me and my customers.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
 

Stability Issues

Sentiment score
7.9
Automic Automation provides reliable stability with minimal disruptions, high user ratings, and quick resolution of issues in well-tuned environments.
Sentiment score
7.5
Microsoft Power Automate is stable and reliable, with high user satisfaction and minor issues that are quickly resolved.
The stability of the solution is excellent.
Senior Manufacturing Engineer at Performance Technologies
In a well-tuned environment, it runs very smoothly.
Sr Technical Services Engineer at a tech company with 10,001+ employees
So far, I have not encountered any issues related to instability such as lagging, crashing, or downtime.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
 

Room For Improvement

Users seek improved reporting, stability, UI, compatibility, and documentation in Automic Automation, citing complexity and integration challenges.
Microsoft Power Automate users seek better stability, integration, user-friendliness, error handling, connectors, documentation, and clearer licensing and environments.
It does not work as well for activities that require real-time input/output, but it works very well for batch, ETL, or similar cases.
Sr Technical Services Engineer at a tech company with 10,001+ employees
Pricing is a major issue for some clients due to changes in Broadcom's pricing model, causing some to seek alternative solutions.
Senior IT specialist at a tech services company with 51-200 employees
A feature that provides a dependency chart or tree diagram would be very helpful.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
Developers should have discretion over which view they want to use, either the old designer view or the new designer view, as Microsoft is forcing the new designer view, which most developers don't prefer.
Power Platform Developer at a tech services company with 11-50 employees
It would be better to make it a wizard more than requiring coding.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
We haven't gone into depth to explore the integration with AI, so I am not really sure.
Engineering Manager at a wholesaler/distributor with 10,001+ employees
 

Setup Cost

Automic Automation's pricing flexibility is praised, yet Broadcom's licensing model and rising costs prompt consideration of alternatives.
Microsoft Power Automate offers cost-effective automation, often bundled with Office 365, though premium features may increase costs for enterprises.
Broadcom decided to change the way of licensing by moving to the number of jobs runs and then they say that clients have to pay three million because they run one million jobs per day.
Senior IT specialist at a tech services company with 51-200 employees
Due to the increased pricing, some of them are thinking of reducing tasks in Automic to have fewer executions.
Senior Consultant at Tricise
The pricing has been increasing significantly over the years, raising operational costs instead of reducing them.
Oracle Utilities Admin at a energy/utilities company with 201-500 employees
The price of Microsoft Power Automate was affordable for our clients, who are small companies.
Talent Acquisition Specialist at APERCE
I don't remember paying anything excessively or overpriced.
Sales Manager at a comms service provider with 51-200 employees
Microsoft Power Automate is reasonably priced compared to others in the market.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
 

Valuable Features

Automic Automation offers a user-friendly interface, cross-platform integration, robust scalability, and flexible workflow automation with real-time notifications.
Microsoft Power Automate streamlines task automation with low-code tools, seamless integration, and robust connectors, enhancing productivity and efficiency.
A standout feature is the comprehensive versioning, allowing easy rollback to previous states.
Senior Manufacturing Engineer at Performance Technologies
Designing workflows is made easier by the graphical user interface, simplifying complex tasks.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
It supports high availability by operating multiple servers concurrently, which means users do not experience outages or the need to log in again, even if some servers are updated.
System Administrator at a financial services firm with 1,001-5,000 employees
We have saved thousands of hours by automating tasks that would have been labor-intensive and error-prone if done manually.
Assistant Manager, Data Science & Analytics at American International Group
If I want to fill something in Power Platform and need to fill another item in Salesforce, instead of doing the same task in different platforms, I can directly fill it in Power Platform and integrate it with Salesforce through API in Microsoft Power Automate, and my work is complete.
Power Platform Developer at a tech services company with 11-50 employees
Microsoft Power Automate has positively impacted my organization as it has saved a lot of time and effort.
Customer Solution Provider at Wema Bank
 

Categories and Ranking

Automic Automation
Ranking in Business Orchestration and Automation Technologies
9th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
104
Ranking in other categories
Workload Automation (2nd)
Microsoft Power Automate
Ranking in Business Orchestration and Automation Technologies
4th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
133
Ranking in other categories
Robotic Process Automation (RPA) (3rd), Process Mining (4th), Agentic Automation (3rd)
 

Mindshare comparison

As of January 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automic Automation is 0.3%, up from 0.0% compared to the previous year. The mindshare of Microsoft Power Automate is 10.1%, down from 14.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Market Share Distribution
ProductMarket Share (%)
Microsoft Power Automate10.1%
Automic Automation0.3%
Other89.6%
Business Orchestration and Automation Technologies
 

Featured Reviews

Peter Grundler - PeerSpot reviewer
Senior Consultant at Tricise
Helps to move away from manual tasks and offers wide platform support and web-based interface
Customers want to move away from manual monitoring and checking processes. Automating these processes helps in time-saving and reduces human error. When you automate business processes, it reduces mistakes. It eliminates the risk of manual errors such as typos. There is a 20% to 30% reduction in human error. It fulfills all the needs when it comes to visibility and control across various operating platforms. It is the perfect product for managing processes that span multiple operating platforms. Automic Automation has the widest platform support compared to other products, such as Control-M, Tivoli from IBM, or Stonebranch. It definitely helps with compliance processes. We have had a lot of customers for two years with a focus on compliance, and it works. They were successful. Due to the fact that our customers can automate a lot of things, it reduces operating costs. It is hard to give a number because the savings are different for each customer. If a customer never had any automation, there could be about 80% savings after implementing Automic Automation, whereas for a customer who already has automated tasks, the difference will be less by adding Automic Automation. They might see 5% to 10% more savings. Automic Automation helps improve our ability to meet SLAs. In the recent versions, SLA management has been integrated, which previously was an external component. Because a lot of customers used it and asked Broadcom to implement SLA management into the workload engine, Broadcom included it. We see more and more customers running their SLA management via the Automic Automation product.
Ayobami Shobaloju - PeerSpot reviewer
Customer Solution Provider at Wema Bank
Automating processes has saved time and improved communication
Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.
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881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
16%
Computer Software Company
10%
Insurance Company
8%
Financial Services Firm
15%
Manufacturing Company
9%
Computer Software Company
9%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise67
By reviewers
Company SizeCount
Small Business50
Midsize Enterprise17
Large Enterprise66
 

Questions from the Community

What is your experience regarding pricing and costs for Automic Workload Automation?
The pricing was client-wise, but they are changing it to execution-wise pricing. So, we are in negotiation.
What needs improvement with Automic Workload Automation?
Automic Automation has some disadvantages; it is more simplified, and sometimes it can be complicated. The technical support by Automic, provided by Broadcom, is good with the same blocking support.
What is your primary use case for Automic Workload Automation?
I have been dealing with Automic Automation for probably around ten years. I have been both a partner with Automic, with Broadcom and with Autosys.
RPA that Bots can run without centralized control?
Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Power Automation they do support this.
How do I choose between UiPath and Microsoft Power Automate?
Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌is‌ ‌no‌ ‌coding‌ ‌experience‌ ‌necessary,‌ ‌and‌ ‌appreciate‌ ‌the‌ ‌automated‌...
How is Automation Anywhere compared to Microsoft Power Automate?
‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great‌ ‌drag-and‌ ‌drop‌ ‌functionality.‌ ‌The‌ ‌training‌ ‌and‌ ‌resources‌ ‌for‌ ‌A...
 

Also Known As

Automic Dollar Universe
Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit
 

Overview

 

Sample Customers

ING, Adidas, 84.51, ESB
1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter
Find out what your peers are saying about Automic Automation vs. Microsoft Power Automate and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.