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Asana vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Project Management Software (3rd)
Gupshup
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th), AI Customer Support (5th)
 

Mindshare comparison

As of August 2026, in the AI Sales & Marketing category, the mindshare of Asana is 1.5%, down from 25.0% compared to the previous year. The mindshare of Gupshup is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Asana1.5%
Gupshup1.0%
Other97.5%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like the most about Asana is its API integrations because we use a lot of cluttered toolsets in our company since we need to cater to different clients, for which its integration gives us a lot of flexibility."
"It is pretty comprehensive when it comes to the different views that it gives you. It gives you a Gantt chart view, calendar view, board view, and list view. It is kind of helpful to have different types of views and see how it views your different tasks. I appreciate being able to do that. The biggest thing is that it is extremely user friendly. Asana is pretty intuitive. Someone who is not tech-savvy can kind of catch on quickly. It is better than other tools like Smartsheet. Some of the other tools like Microsoft Project and Excel are great tools, but you have to invest a lot of time to learn them, which is not the case with Asana."
"I find the interface of Asana easy to interact with."
"The structure of organizing tasks is ideal for me and it's far more intuitive than other project management tools I've used, like Basecamp."
"Asana is an incredible help as it gives me the option to customize and compose each of my companies, and it lets me do it most efficiently."
"The solution appears to be quite stable."
"Stable Kanban style tool for collaboration and task management. It runs smoothly and has a straightforward setup."
"What I like most about Asana is its simplicity. For example: we're not the only ones using it, and we onboard our customers to it, and normally, they have no questions."
"The return on investment has been tremendous."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
 

Cons

"We don't get enough notifications."
"The solution can be difficult for new users to use because of the interface."
"The calendar view in Asana has shortcomings and can be improved."
"The main dashboard, where there is a list, needs improvement."
"A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee."
"Auto-shift is an essential feature for planning, but it's currently not there. It should have this feature so that when you move a task that depends on another task, the dates should be auto-shifted. For example, you have two tasks dependent on each other. When the parent task is moved or delayed, the child task should also be delayed, and the date should be shifted. When we have a very long timeline, it's very complex to go task by task and shift the dates on the task. Auto-shift is a fantastic and basic feature of project management, and having such a feature in Asana would make our lives much easier. If Asana added this feature, it would complete the suit and close the project management cycle because currently, there is a gap."
"They always keep the feel of being in a Beta version, and every new feature requires money."
"You need to have an action plan, otherwise, it won't be as effective."
"Gupshup could be improved by adding more selection of templates."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
 

Pricing and Cost Advice

"We paid a monthly licensing fee for the product."
"There is a free version of Asana, but we use the paid version to receive all the features we want. The overall price is reasonable."
"For what it brings to the table, I think Asana is fairly affordable. I would like to see the portfolio feature in our pricing plan, but other than that, it's definitely pretty good."
"Price-wise, I think it's an affordable option for mid to large-sized companies."
"Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach."
"The cost is $25 US per unit per month."
"The solution's free version can be used for basic functions."
"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Construction Company
11%
Financial Services Firm
9%
Outsourcing Company
8%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise11
Large Enterprise7
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
What needs improvement with Asana?
Asana can be improved, but I would need to dig more into that to give a thorough response. It would be nice if we could integrate it with Telegram or with something comparable to Open Law or Hermes...
What is your primary use case for Asana?
My main use case for Asana is exchanging tickets with customers. To exchange tickets with customers, we define the field from both sides and exchange the information or issues reported by the custo...
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
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Find out what your peers are saying about Asana vs. Gupshup and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.