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Asana vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Project Management Software (3rd)
Gupshup
Ranking in AI Sales & Marketing
6th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (6th), AI Customer Support (4th)
 

Mindshare comparison

As of July 2026, in the AI Sales & Marketing category, the mindshare of Asana is 1.5%, down from 21.4% compared to the previous year. The mindshare of Gupshup is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Asana1.5%
Gupshup1.0%
Other97.5%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is pretty comprehensive when it comes to the different views that it gives you. It gives you a Gantt chart view, calendar view, board view, and list view. It is kind of helpful to have different types of views and see how it views your different tasks. I appreciate being able to do that. The biggest thing is that it is extremely user friendly. Asana is pretty intuitive. Someone who is not tech-savvy can kind of catch on quickly. It is better than other tools like Smartsheet. Some of the other tools like Microsoft Project and Excel are great tools, but you have to invest a lot of time to learn them, which is not the case with Asana."
"It's a great way to organize your daily work within your organization."
"The initial setup is straightforward. It was just a few clicks to get started and to integrate Asana into our existing business system. It took 15 days to fully implement our projects using Asana."
"Asana has significantly reduced the number of emails we exchange because we can access the project directly. It organizes all the tasks related to each project, assigns them to staff with due dates, and tracks progress."
"Asana has positively impacted my organization by providing flexibility, improving time to market, and enhancing collaboration."
"All the features have the potential capabilities to perform their unique tasks, and we have been happy since we secured this software."
"It is stable and easy to set up."
"The way it handles the task is good. The whole team needs to organize all our tasks using Asana. It helps to clarify and allows us to prioritize tasks effectively."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
 

Cons

"Asana can be improved by adding a voice-based assistant for ticket generation."
"On the development side for technical project management, Asana is missing features."
"The documentation for integration could be improved. We require more information to facilitate the integrations."
"The solution can be difficult for new users to use because of the interface."
"Auto-shift is an essential feature for planning, but it's currently not there. It should have this feature so that when you move a task that depends on another task, the dates should be auto-shifted. For example, you have two tasks dependent on each other. When the parent task is moved or delayed, the child task should also be delayed, and the date should be shifted. When we have a very long timeline, it's very complex to go task by task and shift the dates on the task. Auto-shift is a fantastic and basic feature of project management, and having such a feature in Asana would make our lives much easier. If Asana added this feature, it would complete the suit and close the project management cycle because currently, there is a gap."
"It would be beneficial to have a native option for Asana to create tickets so we could move away from our main ticketing tool."
"A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee."
"It would be beneficial if Asana had a predecessor feature that automatically adjusts all subsequent dates when changes are made to a timeline. For example, if I assign a designer four hours for one task and two days for another, and the completion of a task takes longer than anticipated, it would be convenient if updating one date could prompt the adjustment of all other relevant dates. Essentially, this feature would streamline the process and eliminate the need for manual adjustments."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Gupshup could be improved by adding more selection of templates."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"If I suggest an improvement, I would desire to see deeper analytics."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
 

Pricing and Cost Advice

"The price of the solution is reasonable."
"The cost is $25 US per unit per month."
"For what it brings to the table, I think Asana is fairly affordable. I would like to see the portfolio feature in our pricing plan, but other than that, it's definitely pretty good."
"This solution is reasonably priced."
"Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach."
"The price of this solution makes it quite accessible, and the plans fit my budget."
"Its price is fair. Its licensing cost is cheaper than Microsoft Project. I would rate it a two out of five in terms of pricing."
"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Construction Company
10%
Financial Services Firm
10%
Outsourcing Company
7%
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise11
Large Enterprise7
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
What needs improvement with Asana?
Asana can be improved, but I would need to dig more into that to give a thorough response. It would be nice if we could integrate it with Telegram or with something comparable to Open Law or Hermes...
What is your primary use case for Asana?
My main use case for Asana is exchanging tickets with customers. To exchange tickets with customers, we define the field from both sides and exchange the information or issues reported by the custo...
What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
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Find out what your peers are saying about Asana vs. Gupshup and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.