No more typing reviews! Try our Samantha, our new voice AI agent.

Asana vs Gupshup comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Project Management Software (3rd)
Gupshup
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th), AI Customer Support (6th)
 

Mindshare comparison

As of October 2026, in the AI Sales & Marketing category, the mindshare of Asana is 1.3%, down from 22.2% compared to the previous year. The mindshare of Gupshup is 0.8%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Asana1.3%
Gupshup0.8%
Other97.9%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like most about Asana is its simplicity."
"It's very easy to use for everyone in the team, and they have a good tool for the portfolio aspect because we have projects in different areas."
"If you are looking for a minimalist tool that is flexible and offers a to-do list and project management, I would recommend Asana."
"I like how easy it is to use the rules within Asana."
"I love the way it monitors all of the current and past projects, and it sends notifications to keep everything on the track."
"Asana is an incredible help as it gives me the option to customize and compose each of my companies, and it lets me do it most efficiently."
"The dashboards are really insightful and easy to use."
"The initial setup was straightforward."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"The return on investment has been tremendous."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
 

Cons

"It's hard to integrate Asana into other parts of the company workflow, so integration is an area for improvement."
"I did not see a return on investment with Asana, and I cannot share any relevant metrics, such as time saved or improved efficiency."
"One general feedback about Asana is that compared to Jira, it has fewer features and is not as organized."
"The product must reduce the information on the interface."
"The inbox feature can be a little overwhelming if you are working with Asana just from its project boards and only checking it periodically."
"A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee."
"We don't get enough notifications."
"The product's page is not user-friendly."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup could be improved by adding more selection of templates."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
 

Pricing and Cost Advice

"Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach."
"The cost is $25 US per unit per month."
"We're on the business tier, which is $25 a month if you're on an annual contract. It's $31 if you're on a month-to-month contract. In my experience, there are no hidden costs with Asana. I know Smartsheet has these add-ons that you can buy, which is an additional cost, but Asana doesn't have any add-ons that I know of. When you're trying to scale the product and want to add users, you have to do it in buckets of five. This is also something to consider."
"The price of the solution is reasonable."
"There is a free version of Asana, but we use the paid version to receive all the features we want. The overall price is reasonable."
"The solution's free version can be used for basic functions."
"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."
"The price of this solution makes it quite accessible, and the plans fit my budget."
Information not available
report
Use our free recommendation engine to learn which AI Sales & Marketing solutions are best for your needs.
915,341 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
12%
Construction Company
10%
Outsourcing Company
9%
Comms Service Provider
9%
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise11
Large Enterprise7
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
What needs improvement with Asana?
Asana can be improved, but I would need to dig more into that to give a thorough response. It would be nice if we could integrate it with Telegram or with something comparable to Open Law or Hermes...
What is your primary use case for Asana?
My main use case for Asana is exchanging tickets with customers. To exchange tickets with customers, we define the field from both sides and exchange the information or issues reported by the custo...
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
Information Not Available
Find out what your peers are saying about Asana vs. Gupshup and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.