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Alation Data Catalog vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alation Data Catalog
Ranking in Data Governance
6th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
12
Ranking in other categories
Metadata Management (2nd)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of June 2025, in the Data Governance category, the mindshare of Alation Data Catalog is 5.9%, down from 10.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 22.4%, down from 24.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Brahma Lam - PeerSpot reviewer
Has metadata cataloging features but needs changes in domain model
The tool's metadata cataloging is the most valuable feature.  The tool's domain model needs to be changed.  Alation Data Catalog is stable.  The solution is scalable.  Alation Data Catalog's deployment is easy. I rate it a nine out of ten. Deployment takes only two to three hours to complete.…
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is used to query MySQL clients and store data and documentation."
"The platform's most valuable features are workflow automation, automated business metadata tagging, technical metadata tagging, and data integration with data quality tools or platforms."
"The most valuable features of Alation Data Catalog are the simplicity in onboarding data sources, the security in securing the data sources, and the way the various users of Alation Data Catalog communicate with each other through a messenger."
"The most valuable feature is cloud integration."
"The tool's metadata cataloging is the most valuable feature."
"Alation Data Catalog's best feature is the SQL query publication."
"Alation Data Catalog provides a nice interface for connecting to the database, querying the data, and working on it."
"The solution's most valuable feature is the ALLIE AI feature."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."
"Purview's ability to connect to iOS, Mac, and Android devices is critical."
"Purview's greatest benefit for us is data discovery."
"The time to onboard is pretty short."
"The e-discovery search is useful."
"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."
"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."
 

Cons

"The interface is not user-friendly."
"I know that this has been on their roadmap and they're working on it, but as a whole, there's an untapped reservoir of capabilities within their article features that could be used and built upon."
"The tool's domain model needs to be changed."
"Alation Data Catalog is not user-friendly for business users. Its user experience is comparable to a Wikipedia page, lacking good visualization."
"Alation Data Catalog needs to develop a lot in terms of data governance and would be improved with a built-in interactive data quality solution."
"Alation Data Catalog doesn't support end-to-end lineage. By that, I mean the ability to trace the movement of data from when it first comes into our organization to where it's consumed."
"Alation Data Catalog does not provide end-to-end data lineage."
"Data observability within Alation would be incredibly helpful for addressing these challenges"
"Microsoft Purview's compliance processes for handling various Mac and iOS devices could be significantly improved."
"The custom data classification for the African region needs to be improved."
"As Microsoft Purview got a little more mature, the deployments got a little more complex, as we were kind of seeing that there are a lot of ways, like there were a hundred ways to do one thing or less."
"The product must provide better integrations with OS X and iOS."
"While Microsoft Purview currently allows weekly scans for data sources, this limitation hinders the usefulness of the tool for frequently changing data."
"I'd like to see them improve the training for implementing this type of solution."
"Privacy features should be integrated into the core product rather than offered as optional add-ons, as privacy is not a luxury but a fundamental requirement."
"One area for improvement is the detection of data types. This is really important. It has some of that functionality, but I consider it very limited. Maybe they can add some custom programming or machine learning could be particularly useful for the detection of the nature of the data."
 

Pricing and Cost Advice

"A three-year agreement is better than a one-year rolling 12-month agreement from a price point of view. I'd recommend looking at a three-year deal because you can't stand up a catalog and produce value in 12 months."
"The platform is moderately expensive compared to the other competitors in the market."
"The solution is a little expensive."
"I don't have all the details on the pricing side, but the solution was more expensive than originally expected."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
11%
Manufacturing Company
7%
Government
7%
Financial Services Firm
15%
Computer Software Company
13%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Alation Data Catalog?
The platform's most valuable features are workflow automation, automated business metadata tagging, technical metadata tagging, and data integration with data quality tools or platforms.
What is your experience regarding pricing and costs for Alation Data Catalog?
The price difference between Alation Data Catalog and Collibra was not significant. Collibra is a little bit expensive than Alation, but I presented the benefits of having that platform, so that li...
What needs improvement with Alation Data Catalog?
Alation Data Catalog is not user-friendly for business users. Its user experience is comparable to a Wikipedia page, lacking good visualization. In a fast-paced world, we need to grasp information ...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

Alation
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Salesforce, Snowflake, Citrix, eBay, TripAdvisor, Albertsons, Nasdaq, Pfizer, LinkedIn, Finnair.
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Find out what your peers are saying about Alation Data Catalog vs. Microsoft Purview Data Governance and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.