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Alation Data Catalog vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alation Data Catalog
Ranking in Data Governance
7th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
12
Ranking in other categories
Metadata Management (2nd)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of May 2025, in the Data Governance category, the mindshare of Alation Data Catalog is 5.9%, down from 10.7% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 23.2%, down from 25.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Brahma Lam - PeerSpot reviewer
Has metadata cataloging features but needs changes in domain model
The tool's metadata cataloging is the most valuable feature.  The tool's domain model needs to be changed.  Alation Data Catalog is stable.  The solution is scalable.  Alation Data Catalog's deployment is easy. I rate it a nine out of ten. Deployment takes only two to three hours to complete.…
James McDowall - PeerSpot reviewer
The sensitivity and retention options in Purview are excellent
Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Alation Data Catalog provides a nice interface for connecting to the database, querying the data, and working on it."
"The solution is used to query MySQL clients and store data and documentation."
"We can customize templates based on our use cases."
"Alation Data Catalog's best feature is the SQL query publication."
"Given the relatively low level of maturity, Alation's most relevant feature at the moment is a user interface that's easy to navigate, which helps us find and understand the data. So while Alation has a lot more functionality, our pain point right now is being able to easily find, understand, and trust the information to use it."
"Alation Data Catalog was very useful for sharing SQL queries easily in a platform."
"The tool's metadata cataloging is the most valuable feature."
"We had some of our data science engineers, who had built out some cloud-based data and data products for users. They were spending a lot of their time, up to 30 to 35% of their time, answering questions about the data and helping people understand how to use it. Once they were able to document that information within Alation, they were only focusing on around 5% of the high-value questions that really couldn't be solved through the catalog itself. It freed them up to be more productive, it made their end-users more productive, and it made the adoption rate of their data products rise more quickly because people were able to get to using them."
"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."
"Purview's ability to connect to iOS, Mac, and Android devices is critical."
"Purview helps mitigate risk and allows us to govern the information being shared among apps and devices."
"The most significant value lies in its seamless integration into the Azure ecosystem, automating various processes and reducing operational burdens."
"The product has helped us save both time and money."
"It gives you the opportunity to know your data and apply policies around it. If those policies are flouted, you can always track what's happening. You have options such as alerting the person who is committing that action, or you can take automatic action by blocking, for example, an email that is been sent externally. It's very useful."
"The availability of pre-designed policies tailored to specific geolocations and customer requirements is a valuable feature."
"The best part is that I can create classifications per my requirements. I use it to classify multiple platforms like AWS, GCP, Azure, and different file sharing systems."
 

Cons

"The interface is not user-friendly."
"It would be good if the tool could show the output from the records while querying."
"Alation Data Catalog needs to develop a lot in terms of data governance and would be improved with a built-in interactive data quality solution."
"Alation Data Catalog is not user-friendly for business users. Its user experience is comparable to a Wikipedia page, lacking good visualization."
"I know that this has been on their roadmap and they're working on it, but as a whole, there's an untapped reservoir of capabilities within their article features that could be used and built upon."
"The tool's domain model needs to be changed."
"Although the solution performs far better in terms of data cataloging, its data governance capabilities need improvement."
"We have had issues setting up the connectors and getting Alation's support team to resolve issues."
"Running eDiscovery once a day takes quite a long time because it has to fetch your data. I also want the eDiscovery results to be improved. At the same time, I would like to get a centralized page where I could see records management applied to my Office 365 tenant visualized instead of waiting for a custom script to run through the complete tenant."
"Reflecting organizational changes within Purview is impractical."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"I rate Microsoft support six out of 10. The standard support is acceptable, but sometimes it doesn't respond fast enough. Overall, it doesn't meet our expectations."
"Non-Microsoft use cases are not very high. It's limited for now."
"I would like to have complete video documentation for training."
"One of the challenges is that Microsoft changes things so quickly that sometimes you're just playing catch-up, and sometimes these changes aren't communicated effectively."
"Another area for improvement is in managing the business glossary terms. If they could provide the same type of method that we use to configure the scan rule sets, that would be helpful. Currently, there is no option like this, so we have to do it manually. Automatic detection would be great."
 

Pricing and Cost Advice

"The platform is moderately expensive compared to the other competitors in the market."
"I don't have all the details on the pricing side, but the solution was more expensive than originally expected."
"The solution is a little expensive."
"A three-year agreement is better than a one-year rolling 12-month agreement from a price point of view. I'd recommend looking at a three-year deal because you can't stand up a catalog and produce value in 12 months."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."
"The price is reasonable considering its value."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"I would rate the cost of Microsoft Purview a six out of ten with ten being the most expensive."
"The pricing depends on the client's requirements and the number of applications."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
10%
Government
8%
Manufacturing Company
8%
Financial Services Firm
14%
Computer Software Company
14%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Alation Data Catalog?
The platform's most valuable features are workflow automation, automated business metadata tagging, technical metadata tagging, and data integration with data quality tools or platforms.
What is your experience regarding pricing and costs for Alation Data Catalog?
I don't have all the details on the pricing side, but the solution was more expensive than originally expected. On a scale from one to ten, where one is cheap and ten is expensive, I rate the solut...
What needs improvement with Alation Data Catalog?
When issues arise, two key concerns arise. First, how can we perform root cause analysis faster? Second, how can we optimize resource allocation, considering the associated costs? Every customer is...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
The auto-tagging feature should be available at a lower licensing level.
What needs improvement with Microsoft Azure Purview?
Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level.
 

Also Known As

Alation
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Salesforce, Snowflake, Citrix, eBay, TripAdvisor, Albertsons, Nasdaq, Pfizer, LinkedIn, Finnair.
Information Not Available
Find out what your peers are saying about Alation Data Catalog vs. Microsoft Purview Data Governance and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.