Affinity vs SAP CRM comparison

Affinity and SAP are both solutions in the CRM category. Affinity is ranked #37, while SAP is ranked #4 with an average rating of 8.1. Affinity holds a 0.9% mindshare in CRM, compared to SAP’s 2.1% mindshare. Additionally, 100% of Affinity users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Affinity

Read 3 Affinity reviews

1,288 Views
1,288 Comparison Views

100% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

Affinity

SAP CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 19, 2024

SAP CRM and Affinity compete in customer relationship management. Affinity is often praised for its features, giving it an edge due to its simplicity and robust automation.

Features: SAP CRM is notable for its extensive integrations, scalability, and support for complex enterprise needs. Affinity stands out with powerful relationship tracking, automation, and user-friendly design, appealing to networking-focused environments.

Ease of Deployment and Customer Service: SAP CRM involves a comprehensive setup, suitable for larger enterprises with dedicated IT resources. Affinity offers a smoother deployment and strong customer service, making it ideal for smaller teams or startups seeking streamlined implementation.

Pricing and ROI: SAP CRM requires a significant initial investment but offers great long-term ROI for large enterprises. Affinity is cost-effective with a quicker ROI due to its reduced setup barriers and feature set, attractive to small businesses or those seeking immediate value.

To learn more, read our detailed Affinity vs. SAP CRM Report (Updated: March 2026).

Buyer's Guide

Affinity vs. SAP CRM

March 2026

Download the complete report

Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Affinity

Ranking in CRM

37th

Average Rating

8.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Affinity is 0.9%, down from 1.3% compared to the previous year. The mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
Affinity	0.9%
Other	97.0%

CRM

Featured Reviews

Marcus Quinn

Chief Information Officer at Business Growth & Software Development Consultancy

Open source, stable and capable of working with existing Adobe files

Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups."

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."

"We are using Affinity as a very robust contact list."

"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."

"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"The most valuable feature is lead management and integration."

"SAP CRM has a good performance."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"We like that this solution has made our whole accounting function paperless."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules."

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

"The most important factor for recommending SAP CRM is its integration with the core SAP platform, with out-of-the-box integration that lets you easily bring together pre-sales and post-sales on a single platform and even extend the CRM to customers so they can see exactly what is happening to their orders just by logging in."

More SAP CRM pros

Cons

"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."

"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."

"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."

"It would be better if it were pay-per-user instead of pay-per-account."

"Affinity could improve by adding more features."

"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"There is no scope for integration because SAP does not allow any personal integration."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"The product's pricing could be better."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

More SAP CRM cons

Pricing and Cost Advice

"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."

"The product is costly."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"SAP CRM costs approximately a couple of thousand a month."

"The licensing model for SAP CRM is customer-based."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"There is a license required to use SAP CRM."

"There is a license required for the solution and most of my clients purchase an annual license."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

More SAP CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

885,311 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Construction Company

15%

University

10%

Manufacturing Company

Computer Software Company

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

Ask a question

Earn 20 points

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

monday.com vs Affinity

Compared 21% of the time

Attio vs Affinity

Compared 19% of the time

HubSpot Sales Hub vs Affinity

Compared 18% of the time

HubSpot CRM vs Affinity

Compared 15% of the time

Microsoft Dynamics CRM vs Affinity

Compared 13% of the time

More Affinity Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 35% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 10% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Siebel CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Affinity

March 2026

Download Affinity product report

Buyer's Guide

SAP CRM

March 2026

Download SAP CRM product report

Overview

Reimagining relationship intelligence. Using patented technology, we help businesses leverage their most valuable data to find their next big opportunity

Affinity

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

T3 Advisors, Cushman & Wakefield,

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Affinity vs. SAP CRM

March 2026

Free Report: Affinity vs. SAP CRM

Find out what your peers are saying about Affinity vs. SAP CRM and other solutions. Updated: March 2026.

DOWNLOAD NOW

885,311 professionals have used our research since 2012.

See our Affinity vs. SAP CRM report.

See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.