We use Zoom in two or three ways. One is for regular meetings. Most of our meetings are done over Zoom because people work from home due to COVID. A cloud meeting is the best way to go. People can initiate a meeting and invite people for one hour or two hours at a specific time.
When people want to do that, they have to buy Zoom's cloud meetings and licenses. If you want to conduct a cloud-based event, Zoom has a solution for events, and you have to buy an event license from them.
The third thing is Zoom rooms or Zoom video communications. Suppose you want to have a video conferencing device in your office, and you want to use that to connect via Zoom. You're in a boardroom where you have done the A/V integration. You can buy a Zoom room license and connect that solution to your Zoom meetings.