Outerthought LilyLily Enterprise sits on top of the Cloudera or Hortonworks Hadoop platforms, and considers the entire Hadoop stack and all data streams, including data warehouses, data lakes, CRM systems, mobile/online or social media activities, contact center applications and POS systems. Lily combines them into one cumulative, organized and actionable solution, and delivers real-time execution of predictive analytical models to help create individual customer profiles, Lily Customer DNA, to give organizations the most accurate, atomic-level view of their customers.
