Adform Audience Base Reviews

Name: Adform Audience Base
Brand: Adform

What is Adform Audience Base?

Audience and behavioral data are the currency of the future. Maximizing the value of your inventory requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP) built to help coordinate and utilize your fragmented buckets of disconnected data. With Audience Base you can confidently capture, categorize, combine and convert data for real-time decision making and monetization. This translates into direct top and bottom line growth that allows you to appropriately price inventory or drive new revenue through our data marketplace.

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Buyer's Guide

Data Management Platforms (DMP)

November 2025

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Helped 872,922 peers since 2012

Adform Audience Base mindshare

As of November 2025, the mindshare of Adform Audience Base in the Data Management Platforms (DMP) category stands at 3.3%, up from 1.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Data Management Platforms (DMP) Market Share Distribution
Product	Market Share (%)
Adform Audience Base	3.3%
Palantir Foundry	21.8%
Informatica Intelligent Data Management Cloud (IDMC)	12.7%
Other	62.2%

Data Management Platforms (DMP)

Learn more about Adform Audience Base

Adform Audience Base was previously known as Audience Base.

Product Categories

Data Management Platforms (DMP)