Adform Audience Base vs Adobe Audience Manager comparison

Audience and behavioral data are the currency of the future. Maximizing the value of your inventory requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP) built to help coordinate and utilize your fragmented buckets of disconnected data. With Audience Base you can confidently capture, categorize, combine and convert data for real-time decision making and monetization. This translates into direct top and bottom line growth that allows you to appropriately price inventory or drive new revenue through our data marketplace.

Audience Manager provides industry-leading services for online audience data management. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success.