Wix has been in business for approximately 10 or 12 years. The best features are the customization capabilities available with its no-code features. I have tried multiple other no-code tools and platforms. With Wix, I can customize it extensively and have the option to use multiple apps and plugins for adding numerous functionalities such as login, e-commerce, blogs, videos, podcasts, and bookings. I have the option to add each functionality using the Wix app directly, which is not as prevalent in other website builders. Wix has two ways of creating a website. One is the AI website builder tool, where you input information and select choices. The second one is the drag-and-drop editor. The AI version has limited customizations and capabilities. However, with the drag-and-drop editor, I have the option to add my own elements. They have a variety of elements such as repeaters, layout tools, sections, collage, galleries, images, media, and other features. I have the option to customize it for all breakpoints according to how I want it to appear on desktop, tablet, and mobile phone. I have utilized the integrated SEO tools in Wix. The tools are sufficient for managing schema markups and customizing them. I can add meta tags, meta descriptions, and receive a list of SEO-related issues or areas of improvement from a checklist. There is also an option to directly connect with Google Search Console. I utilize the Wix App Market features extensively. The bookings, e-commerce, login, and other functionalities are provided by Wix apps. Some are developed by Wix itself and others by third parties. The App Market has a variety of apps in each different niche or category.