Kentico vs Wix comparison

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Kentico

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Kentico and Wix based on real PeerSpot user reviews.

Find out in this report how the two Web Content Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Kentico vs. Wix Report (Updated: December 2025).

Kentico vs. Wix

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Helped 879,711 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Kentico

Ranking in Web Content Management

19th

Average Rating

9.0

Number of Reviews

Ranking in other categories

Digital Experience Platforms (DXP) (15th)

Wix

Ranking in Web Content Management

6th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Web Hosting Services (1st)

Mindshare comparison

As of January 2026, in the Web Content Management category, the mindshare of Kentico is 1.8%, up from 1.4% compared to the previous year. The mindshare of Wix is 1.7%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management Market Share Distribution
Product	Market Share (%)
Wix	1.7%
Kentico	1.8%
Other	96.5%

Web Content Management

Featured Reviews

reviewer1384113

President at a tech services company with 501-1,000 employees

Flexible, offers helpful web templates, and has good connectivity with third-party applications

Kentico is one of the top solutions on the magic quadrant. Currently, all of the development that we do, we hard-code ourselves. We don't use local development frameworks for other systems. We are looking to expand our use of Kentico by adding no-code or low-code products for rapid development. My advice for anybody who is implementing Kentico is that if they are transitioning into it then be sure to use a phased approach. Don't try to migrate everything right away. I suggest doing it over time and become familiar with the system. If it is only one site then it will not be too difficult, but normally, there are multiple sites. I would rate this solution an eight out of ten.

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James Dunne-Bennett

Project Delivery Manager at Siemens Industry

Has saved time during website building and helps maintain a professional look

The mobile view needs to be fixed when reviewing on the desktop to show what it actually displays on the phone. There were a couple of small bugs which I think they fixed. Sometimes when dragging and dropping things into place, they would snap into place, and then after saving and checking the live page, it would not quite match what was showing in the website builder. I would have to go back in and move it to the right and then snap it back for it to work. Sometimes doing exactly the same thing when building requires one or two attempts to get it to reflect what you want to see on the live page.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would say they have a modern, flexible, agile content management system."

"The most valuable features are its integration capabilities and advanced marketing suite."

"I like the solution's responsiveness, usability, and user interface."

Cons

"This product needs an out of the box Intranet/Extranet Solution."

"They don't have a lot of libraries, which is something that they can improve on."

"The solution’s scalability can be improved."

Pricing and Cost Advice

"The licensing fees are probably about $100,000 USD per year."

"Wix is an affordable solution."

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879,711 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Comms Service Provider

10%

Media Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

Does Kentico provide good options for marketing?

Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. If you want to reach your clients through multiple channels, each type of content...

What is the content management system of Kentico like?

In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we haven't been using it for a while because our management decided to change DXPs fo...

What do you use Kentico for?

Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We at my company have been using this feature of the DXP as well because we recentl...

What is your experience regarding pricing and costs for Wix?

The pricing of Wix is best in comparison with other solutions, such as GoDaddy or Hostinger or some other applications or domain service providers. I really appreciate the pricing of the Wix platform.

What needs improvement with Wix?

Wix is an open-source platform, but it isn't as user-friendly as other CMS platforms such as WordPress. We must adhere to Wix terminology for custom work and follow their guidelines. While customiz...

What is your primary use case for Wix?

The client needed help with Wix platform. I have 15 years of experience in different niches including WordPress, Shopify, Webflow, Wix, custom PHP development, and other CMS for PHP based. I have a...

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Product Reports

Web Content Management

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Overview

Kentico is a high-quality digital experience platform that allows companies and organizations to reach customers across different channels through its content management, digital marketing, and e-commerce features. Kentico offers easy-to-use applications that allow even beginners to create a working DXP that will benefit their organization as well as the users on their platform. Kentico also provides a way for companies to track the satisfaction of their customers through a detailed customer data platform that is fully compliant with GDPR, CCPA, and other data regulations. Companies can receive insight into different target groups within their customer base. This top-quality feature of Kentico helps businesses to adapt to the needs of their customers and make their DX more successful.

Kentico Features

Kentico’s value-added features include:

Content management: Page builder, option for structured content, digital asset management, multilingual content, workflows and versioning, multi-site management.
Digital marketing: Kentico offers companies a variety of features regarding the creation of successful digital marketing for their brands, ensuring the vast reach of their content. Features in this category include market automation and personalization, content management, email marketing, social marketing, recommendations, search, form builder, and SEO optimization.
Digital commerce: Shopping cart and checkout process, payment and shipping options, promotion and discounts, product information management and multi-store management, and commerce integration. To provide you with the ability to reach an international client base, Kentico also offers multilingual shopping.
Customer data: An efficient digital experience platform should be able to provide companies with the ability to track and analyze customer data to be able to act accordingly and improve its services to benefit clients. Kentico offers features that include contact management, segmentation, activity tracking, lead scoring, personas, and data protection, to ensure that the DXP complies with all data protection regulations.
Analytics: Kentico also offers features like A/B testing, web analytics, and reporting, to provide companies with data about performance of the DXP.
Platform: Headless API, deployment tools, MVC development, and cloud deployment help businesses build and maintain their digital experience platforms.
Integrations: There are various integration features that this DXP provides for its clients, including out-of-the-box integrations, translation management, and integration bus.

Kentico Benefits

The Kentico digital experience platform offers its users the following benefits:

Easy content management
Ability to maximize ROI
Option to launch a DXP with low to no code
Digital experience maturity
Solutions for multichannel marketing

Reviews from Real Users

Kentico is a modern, flexible and agile content management system, according to the President at a tech services company that uses the DXP for UI and website development.

Kentico

Wix is a versatile website builder that empowers individuals and organizations to create stunning websites without any coding knowledge. Its primary use case is to enable users to design and launch professional websites quickly and easily.

The most valuable functionality of Wix is its drag-and-drop editor, which allows users to customize their websites with ease. With a vast collection of templates, users can choose a design that suits their needs and then personalize it by adding text, images, videos, and more. Wix also offers a wide range of apps and integrations, enabling users to add advanced features like e-commerce, booking systems, and social media integration.

Wix helps organizations by providing them with a cost-effective solution to establish their online presence. It eliminates the need for hiring web developers or designers, saving both time and money. Additionally, Wix offers SEO tools, mobile optimization, and analytics, enabling organizations to improve their online visibility and track their website's performance.

Sample Customers

Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan

Information Not Available

Kentico vs. Wix