Novus is an Offers & Loyalty platform, all set to develop the most technically proficient, easy-to-use, and affordable loyalty platform for the modern retailer. Combining the power of technology & expertise, we’re creating a loyalty journey for varied industries wherein we’re a proven name in empowering sales and elevating brand value through a loyalty program structured to customer retention. Novus offers smart campaign management, customer segmentation, marketing automation and so much more to cover every loyalty touchpoint. The platform features 4 main modules including an offers platform, a well-equipped loyalty engine, a rewards & management platform, and an integrated benefit of analytics/business intelligence.
| Product | Market Share (%) |
|---|---|
| Novus Loyalty | 6.8% |
| CrowdTwist | 7.7% |
| Epsilon Agility Loyalty | 6.6% |
| Other | 78.9% |
NPCI, IDBI Bank, Bank of Maharashtra, IDFC First Bank, Life Club, Dymocks Cafe, Equitas Bank, The Cosmos Co-Op Bank Ltd, Jana Small Finance Bank, Fincare, Fino Payments Bank, Loyalty Republic, SVC Co-Operative Bank Ltd.
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