I use CHEQ to block invalid traffic and bot activity across our entire go-to-market (GTM) funnel. This helps protect our budget, ensure clean analytics, and safeguard the advertising supply chain for both our organization and our partners.
Invalid traffic spending reduces with enhanced analytics and seamless integration
What is our primary use case?
How has it helped my organization?
We have experienced a material reduction in invalid-traffic spend and operational overhead. Our analytics are now cleaner, which allows for more accurate campaign optimization and reporting. We identified and off-boarded several low-quality traffic partners, improving traffic quality and supporting potential legal claims. Additionally, the actionable insights from the CHEQ dashboard have enabled faster, data-driven resource allocation.
What is most valuable?
The AWS Marketplace procurement makes for a frictionless transaction, with instant provisioning and seamless integration into our existing AWS stack. CHEQ offers granular, multi-layer detection that we can fine-tune for each digital touchpoint. The action-oriented dashboard highlights issues and remediation steps instead of just providing raw logs. Their outstanding customer support actively assists in optimizing our ruleset.
What needs improvement?
I would like to see deeper trend and forecasting reports, such as budget-leakage projections. It would also be helpful to have broader API coverage for both reporting and configuration. Additionally, I would appreciate having fully customizable alert thresholds directly within the UI.
For how long have I used the solution?
We have been running CHEQ in production since 1 January 2025, following a pilot conducted during Q4 2024. To date, we have had roughly six months of live usage.
Which solution did I use previously and why did I switch?
We did not have a dedicated predecessor solution. We previously relied on internal monitoring and manual checks. CHEQ replaced those ad-hoc efforts with a purpose-built, automated solution.
What's my experience with pricing, setup cost, and licensing?
We procured CHEQ via AWS Marketplace whenever possible. The billing is transparent, pay-per-usage, and aligns with our existing AWS invoices. We focused our negotiations on traffic volume and the measurable savings from blocked invalid traffic.
Which other solutions did I evaluate?
I evaluated multiple fraud-detection vendors, but most were either not interested or not able to handle our specialized domain-parking and traffic-arbitrage use case. This evaluation process led us to select CHEQ.
What other advice do I have?
CHEQ has become a strategic layer in our technology stack. Their team is highly responsive, incorporates feedback quickly, and treats us as a partner rather than just a customer.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
