VP Measurement at a tech services company with 51-200 employees
Real User
Top 10
Sep 21, 2026
I would not call it too negative, not something that I see as immediate, but I have heard fairly mixed reviews when it comes down to actual reporting perspectives. When you set up things on the platform because you create the brand safety profile when you nominate the risk levels, the content categories that you need to avoid for the brand and how it performs. But when it comes down to actually being granular with which particular inventory they blocked, to what extent this inventory is violating certain rules, it sometimes gets muddy, and it is not possible to easily figure out what the reason is for a high number of blocked ads or flagged ads if they are not using blocking. When we go to the reporting and really nitty-gritty of the outputs from DV Fraud & Invalid Traffic Avoidance, I have heard mixed reviews. However, this typically involves more complex audit processes. For the client-side teams and marketing teams within the brand side, I do not think they have those big issues with DV Fraud & Invalid Traffic Avoidance.
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I would not call it too negative, not something that I see as immediate, but I have heard fairly mixed reviews when it comes down to actual reporting perspectives. When you set up things on the platform because you create the brand safety profile when you nominate the risk levels, the content categories that you need to avoid for the brand and how it performs. But when it comes down to actually being granular with which particular inventory they blocked, to what extent this inventory is violating certain rules, it sometimes gets muddy, and it is not possible to easily figure out what the reason is for a high number of blocked ads or flagged ads if they are not using blocking. When we go to the reporting and really nitty-gritty of the outputs from DV Fraud & Invalid Traffic Avoidance, I have heard mixed reviews. However, this typically involves more complex audit processes. For the client-side teams and marketing teams within the brand side, I do not think they have those big issues with DV Fraud & Invalid Traffic Avoidance.