VP Measurement at a tech services company with 51-200 employees
Real User
Top 10
Sep 21, 2026
DV Fraud & Invalid Traffic Avoidance pricing is quite competitive. The sales team of DV Fraud & Invalid Traffic Avoidance positions themselves as a high volume and therefore low cost offering for the clients. They usually will inquire about the potential media spend that will be from the accounts so they can offer a really good deal. I think we priced them either last year or the year before that, and they really tried to bring the price down to compare themselves with IAS. IAS quoted themselves at a bit less, so they do it on a CPM perspective mainly. IAS quoted themselves one price, and then DV Fraud & Invalid Traffic Avoidance really wanted to win the pitch, so they were happy to lower the price down. I appreciate this approach that DV Fraud & Invalid Traffic Avoidance is not quite rigid on the pricing. They really try to be adaptive on that. Knowing that they are a primary point of consideration for the big size brands, I think they have quite fair pricing. My overall rating for DV Fraud & Invalid Traffic Avoidance is 8 out of 10.
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DV Fraud & Invalid Traffic Avoidance pricing is quite competitive. The sales team of DV Fraud & Invalid Traffic Avoidance positions themselves as a high volume and therefore low cost offering for the clients. They usually will inquire about the potential media spend that will be from the accounts so they can offer a really good deal. I think we priced them either last year or the year before that, and they really tried to bring the price down to compare themselves with IAS. IAS quoted themselves at a bit less, so they do it on a CPM perspective mainly. IAS quoted themselves one price, and then DV Fraud & Invalid Traffic Avoidance really wanted to win the pitch, so they were happy to lower the price down. I appreciate this approach that DV Fraud & Invalid Traffic Avoidance is not quite rigid on the pricing. They really try to be adaptive on that. Knowing that they are a primary point of consideration for the big size brands, I think they have quite fair pricing. My overall rating for DV Fraud & Invalid Traffic Avoidance is 8 out of 10.