CRM & Engagement Senior Strategist at a manufacturing company with 10,001+ employees
Real User
Top 20
Aug 25, 2026
Regarding Braze's AI capabilities, I have not tested this feature too extensively, and I have not seen any concerning issues. Regarding Braze's AI capabilities, I am somewhat skeptical, but I have seen some positives in using it, such as being able to use AI to determine when people are clicking or opening emails at the best time and using that as a send time indicator, thus having that level of personalization. The advice I would give to others looking into using Braze is to definitely ask about all the features because there are many, and definitely use the account managers that you receive. I would rate Braze an eight out of ten overall.
I would rate the customer support as an 8 out of 10. Braze's personalization and segmentation features are great. We use segments for audience segmentation, and Braze provides controls around personalization. At Fox, we have various types of subscribers with different content interests, so we do not want to send the same communication to everyone. We can segment users based on subscription engagement, content preference, and previous interactions, then personalize communication according to their attributes or behaviors. Braze supports dynamic segmentation using real-time events and user attributes, making targeting much more relevant. Segmentation and personalization are very helpful as they allow us to make communication even more relevant while providing the marketing team with substantial flexibility without requiring engineering effort for every audience change. We handle training and onboarding for new users on Braze by providing extensive documentation. Any new member on the team goes through knowledge transfer and Braze platform training. We only bring on team members who have experience using Braze. With every new release, Braze offers training on the updated features. I advise others looking into using Braze to consider it as a better option compared to other marketing tools, especially regarding pricing and cross-functional effectiveness. I would strongly suggest exploring it before making any purchase decisions. I think Braze is great, and I definitely recommend that people do their homework before making any purchase decisions. However, with the experience we have had, especially considering the complexity of projects we have handled, Braze has been incredibly helpful and has supported us in the ways we needed. I have rated this review an 8.5 out of 10.
Braze has positively impacted my organization overall by improving the efficiency of collaboration within our marketing team and with the operational, credit card, and loan teams, since some of the streams were created based on different procedures that every team had established. This created an efficient way of working, and the automation helped us reduce the time spent on delivering and creating digital campaigns throughout the company. With regards to Braze's governance and security, there are no negative aspects I would mention. The platform is very secure, and we had an analysis and audit conducted by the security team, which went great with perfect results. Based on what we have seen regarding Braze's AI capabilities, the reliability and accuracy of data is quite high. We do need to compare the outcomes from the orchestrations and workflows we have created, and this requires more time for data to settle, so we would have more data to compare. I would suggest evaluating multiple options. In the end, you would see that the features, pricing, and overall process and implementation are better with Braze than with other competitors. However, this really depends on specific needs and the way any organization plans to work with any solutions available. I gave this review a rating of eight out of ten.
If you have a chance, you should try Braze because, among CRM systems, I believe Braze is one of the best in terms of UI and UX, especially for newbies. New users in the CRM field will adopt Braze faster than other CRM tools. I chose a rating of eight out of ten because Braze has a better UI and a more superior user experience than similar software. I would rate Braze an eight on a scale of one to ten.
Technical Consulting Specialist at a marketing services firm with 10,001+ employees
Real User
Top 20
Apr 30, 2026
It is important to remember that we use Braze with customer data, so if your customer data is not stable and there is a breach of customer private data like name and email, it is not possible to build good content with Braze because it is interesting to create something very customized. I would rate this review an eight out of ten.
I believe Braze is compliant with regulations such as GDPR, as I remember many privacy questions were asked about PII data during the initial integration to ensure data privacy and protection. Access to personal details was limited, meaning only certain users could see names or emails for testing purposes, with protections in place for client data. Braze's training programs on display are very intelligent, featuring a learning academy and online certificates I completed. I received feedback from other users that it was easy to pick up compared to Salesforce Marketing Cloud, even for those with less invested time, allowing them to design and create materials effectively. I recall we ran initial tests on different cross-sell campaigns without a benchmark, as we had never cross-sold or up-sold before in client communications, and the instant conversion results were very promising. Although I was only there for the migration and for some training, the early signs showed we could accurately detail clients' products and banking tiers, pushing them towards more favorable rates to increase their lifetime value, especially around their banking rates' expiration. I would recommend the Braze platform to other companies, as it seems particularly suited for financial services due to the smart nesting of attributes and customer data, so I am a big fan. I would give this platform a rating of nine out of ten.
Braze empowers companies to create personalized messaging experiences that drive customer loyalty and engagement. With its robust tools, users can implement rich, data-driven campaigns across channels.Braze stands out for allowing data-driven customer interactions through its combination of advanced technology and intuitive controls. It offers comprehensive support for messaging channels to enhance user engagement, helping businesses execute tailored marketing strategies effectively. Key...
Regarding Braze's AI capabilities, I have not tested this feature too extensively, and I have not seen any concerning issues. Regarding Braze's AI capabilities, I am somewhat skeptical, but I have seen some positives in using it, such as being able to use AI to determine when people are clicking or opening emails at the best time and using that as a send time indicator, thus having that level of personalization. The advice I would give to others looking into using Braze is to definitely ask about all the features because there are many, and definitely use the account managers that you receive. I would rate Braze an eight out of ten overall.
I would rate the customer support as an 8 out of 10. Braze's personalization and segmentation features are great. We use segments for audience segmentation, and Braze provides controls around personalization. At Fox, we have various types of subscribers with different content interests, so we do not want to send the same communication to everyone. We can segment users based on subscription engagement, content preference, and previous interactions, then personalize communication according to their attributes or behaviors. Braze supports dynamic segmentation using real-time events and user attributes, making targeting much more relevant. Segmentation and personalization are very helpful as they allow us to make communication even more relevant while providing the marketing team with substantial flexibility without requiring engineering effort for every audience change. We handle training and onboarding for new users on Braze by providing extensive documentation. Any new member on the team goes through knowledge transfer and Braze platform training. We only bring on team members who have experience using Braze. With every new release, Braze offers training on the updated features. I advise others looking into using Braze to consider it as a better option compared to other marketing tools, especially regarding pricing and cross-functional effectiveness. I would strongly suggest exploring it before making any purchase decisions. I think Braze is great, and I definitely recommend that people do their homework before making any purchase decisions. However, with the experience we have had, especially considering the complexity of projects we have handled, Braze has been incredibly helpful and has supported us in the ways we needed. I have rated this review an 8.5 out of 10.
Braze has positively impacted my organization overall by improving the efficiency of collaboration within our marketing team and with the operational, credit card, and loan teams, since some of the streams were created based on different procedures that every team had established. This created an efficient way of working, and the automation helped us reduce the time spent on delivering and creating digital campaigns throughout the company. With regards to Braze's governance and security, there are no negative aspects I would mention. The platform is very secure, and we had an analysis and audit conducted by the security team, which went great with perfect results. Based on what we have seen regarding Braze's AI capabilities, the reliability and accuracy of data is quite high. We do need to compare the outcomes from the orchestrations and workflows we have created, and this requires more time for data to settle, so we would have more data to compare. I would suggest evaluating multiple options. In the end, you would see that the features, pricing, and overall process and implementation are better with Braze than with other competitors. However, this really depends on specific needs and the way any organization plans to work with any solutions available. I gave this review a rating of eight out of ten.
If you have a chance, you should try Braze because, among CRM systems, I believe Braze is one of the best in terms of UI and UX, especially for newbies. New users in the CRM field will adopt Braze faster than other CRM tools. I chose a rating of eight out of ten because Braze has a better UI and a more superior user experience than similar software. I would rate Braze an eight on a scale of one to ten.
It is important to remember that we use Braze with customer data, so if your customer data is not stable and there is a breach of customer private data like name and email, it is not possible to build good content with Braze because it is interesting to create something very customized. I would rate this review an eight out of ten.
I believe Braze is compliant with regulations such as GDPR, as I remember many privacy questions were asked about PII data during the initial integration to ensure data privacy and protection. Access to personal details was limited, meaning only certain users could see names or emails for testing purposes, with protections in place for client data. Braze's training programs on display are very intelligent, featuring a learning academy and online certificates I completed. I received feedback from other users that it was easy to pick up compared to Salesforce Marketing Cloud, even for those with less invested time, allowing them to design and create materials effectively. I recall we ran initial tests on different cross-sell campaigns without a benchmark, as we had never cross-sold or up-sold before in client communications, and the instant conversion results were very promising. Although I was only there for the migration and for some training, the early signs showed we could accurately detail clients' products and banking tiers, pushing them towards more favorable rates to increase their lifetime value, especially around their banking rates' expiration. I would recommend the Braze platform to other companies, as it seems particularly suited for financial services due to the smart nesting of attributes and customer data, so I am a big fan. I would give this platform a rating of nine out of ten.