The major use case that we do here is designing the entire customer data platform on ActionIQ Platform. As part of an investment bank, we have multiple products to offer to our clients. The different kinds of products that we have to offer to clients are designed out in ActionIQ Platform based on the different eligibility criteria of the client. As per the eligibility criteria, participants get picked into one or other products according to the design condition that we create and different models on ActionIQ Platform. The eligibility criteria that we set up in ActionIQ Platform is more like a drop-down feature that we have in ActionIQ Platform. If an international indicator of a participant is yes, that means they are resident to the US or some other country. These all kinds of fields would be there. If a participant's stocks are getting vested in the next 30 days, these all eligibility criteria we set on ActionIQ Platform. Then the age bracket of the participant, we set it on ActionIQ Platform. Then for specific companies to which these participants are belonging, those all conditions we also set up. Then on the wealth criteria, if a participant is falling under a wealth criteria of 100k to 200k dollars or more than 200k dollars, these all wealth brackets are also being set up on ActionIQ Platform. The data that we use basically comes from the Hadoop and Snowflake, where we take this big data from our upstream sources. Then we use it in ActionIQ Platform to design our customer data platform.
Customer Data Platforms integrate customer information into a single database accessible to other systems, facilitating a comprehensive customer view without complex data silos. The CDP categorization involves solutions adept at compiling disparate data streams into cohesive profiles, allowing organizations to execute personalized marketing strategies effectively. By transforming raw data into actionable insights, businesses can better predict customer behavior and preferences, enhancing...
The major use case that we do here is designing the entire customer data platform on ActionIQ Platform. As part of an investment bank, we have multiple products to offer to our clients. The different kinds of products that we have to offer to clients are designed out in ActionIQ Platform based on the different eligibility criteria of the client. As per the eligibility criteria, participants get picked into one or other products according to the design condition that we create and different models on ActionIQ Platform. The eligibility criteria that we set up in ActionIQ Platform is more like a drop-down feature that we have in ActionIQ Platform. If an international indicator of a participant is yes, that means they are resident to the US or some other country. These all kinds of fields would be there. If a participant's stocks are getting vested in the next 30 days, these all eligibility criteria we set on ActionIQ Platform. Then the age bracket of the participant, we set it on ActionIQ Platform. Then for specific companies to which these participants are belonging, those all conditions we also set up. Then on the wealth criteria, if a participant is falling under a wealth criteria of 100k to 200k dollars or more than 200k dollars, these all wealth brackets are also being set up on ActionIQ Platform. The data that we use basically comes from the Hadoop and Snowflake, where we take this big data from our upstream sources. Then we use it in ActionIQ Platform to design our customer data platform.