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What is your opinion of the 2021 Gartner Magic Quadrant for Analytics & BI Platforms?

Evgeny Belenky - PeerSpot reviewer
Director of Community at PeerSpot (formerly IT Central Station)

Hi community,

Here are the rankings reflected in this MQ:

3 Leaders:

  • Microsoft
  • Tableau
  • Qlik

7 Visionaries:

  • ThoughtSpot
  • Tibco Software
  • Oracle
  • Sisense
  • SAS
  • SAP
  • Yellowfin

3 Challengers:

  • Google (Locker)
  • Domo
  • MicroStrategy

7 Niche Players:

  • Amazon Web Services
  • IBM
  • Alibaba Cloud
  • Pyramid Analytics
  • Board
  • Infor
  • Information Builders

What are your thoughts on this set of vendors in this category? What would be your choice?


PeerSpot user
812 Answers

Claudine Beron - PeerSpot reviewer

Gartner is pay to play. In other words, if you don't pay Gartner a fee, they won't include your product in the MQ.  

There are many companies in this space, and the larger are represented, spending their marketing dollars for branding using the MQ. 

We use PowerBI, SAS, Matlab, SAP, Tableau, Informatica, which are determined by our customers for best fit. No tool will provide you everything you need, so kick the tires before you buy.

Wiboon Thabsuwan - PeerSpot reviewerWiboon Thabsuwan

@Claudine Beron I agreed. Right now, vendors probably can buy for sitting on MQ. 

Jairo Willian Pereira - PeerSpot reviewer
Top 5LeaderboardReal User

Unfortunately, this is in Portuguese (pt-BR), but it's worth reading (even via Google Translator). 

That vision can change your all future decisions forever. One day, I translate it into English.

"When Gartner's Magic Quadrant isn't the best option for your company":

Paul Kellett - PeerSpot reviewer
Top 10Real User

In my experience, I've found Gartner to be of little value in the BI sphere. I believe this is partly due to the very fractured nature of BI offerings and trends with a surprisingly wide range of functionality. It's hard to come up with groups of products/vendors to compare. I would struggle to compare Qlik with SAP, for instance. They satisfy very different but partially overlapping needs in very different ways.

I've been reading Gartner reports in this general area since the mid-90s and often disagreed with their evaluations and found their implied predictions to be frequently incorrect. Again, partly because there are an awful lot of dead BI products covering different elements out there and crystal ball gazing in this space is very difficult.

The BARC offerings are based on surveys of what actually is occurring and tend to offer more value IMO.

Jairo Willian Pereira - PeerSpot reviewer
Top 5LeaderboardReal User

Microsoft PBI grew and improved a lot. Tableau and Qlik are very easy and interesting but, all 3 solutions are very expensive.

If you are starting, you may try using OBIIE (an Oracle free solution for some type of licenses), Pentaho or any version of Hadoop-Like platforms.

It's important to remember that standard GMQ21 represents a general score/vision and in some cases, it's important you re-setup geographical, costs and business variables inside the Gartner platform. 

Djalma Gomes, Pmp, Mba - PeerSpot reviewer
Top 5Vendor

Not everybody understands Gartner's Magic Quadrant.  The X axis represents completude of vision and the Y axis represents the ability to deliver what is supposed to.

Choices should be made upon your business needs and not Gartner´s opinion.

Evgeny Belenky - PeerSpot reviewerEvgeny Belenky
Community Manager

@Djalma Gomes, Pmp, Mba, thanks for your response! 

As to the choice, my question has been whether the choice of a vendor/product should be only from this particular set? Possibly, some professionals think of additional names...

Djalma Gomes, Pmp, Mba - PeerSpot reviewerDjalma Gomes, Pmp, Mba
Top 5Vendor

@Evgeny Belenky, I get it.  
Although Google acquired Looker, they also have the "Google Data Studio".  

The same thing happened to Tableau who was acquired by Salesforce.  
Previously, Salesforce had Einstein Analytics that recently changed its name to Tableau CRM. Therefore, they placed this tool in the market as a niche tool for marketing and sales data accessing the Salesforce database. 

Amazon has QUICKSIGHT. This tool is not such a strong player in BI sector but Amazon is a big player in the market like Google and Microsoft and they have recently acquired NICE. So, in the years to come, major players will keep investing hard in BI and AI and pretty soon, platforms will embrace all aspects of a Self Service BI and AI tool.  

ETL or Data Virtualization, Data Visualization, Machine Learning algorithms, Data storage, collaboration, natural language, etc, ...  They are already doing this.  Alteryx for instance emerged as an AI and ETL tool but it has improved a lot in terms of Data Visualization.  Alteryx and tableau have always been partners but I have seen them more like competitors in recent years.

Rob Thorpe - PeerSpot reviewer

As Claudine said, to be included in the MQ you have to pay with a lot of the ranking based on the volume of software sold. 

Not one single tool will cover all use cases within an enterprise (even Gartner say that) and I have customers using various tools. However, ThoughtSpot and its self-service search capability is extremely popular especially via our managed service platform because you can start small and grow. 

IBM Cognos is still popular however it is being challenged by Power BI and ThoughtSpot with Qlik and Tableau still seen as pixel-perfect visual tools. I didn't really come across the others on the list.

Mark Hunt - PeerSpot reviewer

does alteryx not get included?  

Evgeny Belenky - PeerSpot reviewerEvgeny Belenky
Community Manager

@Mark Hunt no, it isn't included. Would you recommend it? Why?

Evgeny Belenky - PeerSpot reviewer
Community Manager

Hi @Okay Akdeniz , @Dawn McClure , @Tony Moore ​and 
@Ariful Mondal. What are your thoughts on this selection? 


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