I'm looking for a tool that can help us deliver the right message to doctors viewing past activity questionnaires, past involvement in online and offline campaigns, etc.Is Verix the right tool for this? What should we be considering?
I made a basic research, although i never heard about Verix, and i advice to follow these two links:
1-http://en.wikipedia.org/wiki/Verix: here you will learn about the milestone of Verix;
2-http://verix.com/# : here you will found that that Life Science an Healthcare are among the most industries that use Verix.
Principal, Life Sciences Consulting with 1,001-5,000 employees
12 May 14
Verix is a BI tool, providing analytics and reports related to Pharma Commercial Operations. If you are looking to "deliver messages to doctors", Verix is not the right tool, You will need to figure out the channel(s) through which you would like to deliver these messages (sales reps, web sites, contact centers etc) and have an integrated "Multichannel Marketing" strategy to deliver these messages.
If you are looking for an analysis tool to understand past behavior, Verix may be able to do part of it - however, it does not appear to be a multichannel analysis tool, so you may not get the full picture. Please contact me if you need more information.