Granify helps e-commerce companies raise their current online revenue by an average of 3%-5% using machine learning technology and smart messaging. In real-time, Granify is able to understand user behavior and trigger the right message, to be sent to the right person, at the right time. The company was founded in 2011 and is backed by Valar Ventures, BDC, FJ Labs, iNovia Capital and NEU.
Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.
