Google Ads Reviews

I am an expert in Google text ads, banner advertisements, YouTube ads (skippable and non-skippable), shopping or product listing ads, and App Store optimization ads. My expertise is in text ads.

Recently, I worked with a metallurgy and metrology company that prepares various automotive machines, such as hardness testing machines, microscopes, and polishing and grinding machines. These machines are used in metallurgy and metrology companies. The company has three main services. The first is manufacturing machines. The second is providing upgradation and repair services for multi-brand machines. The third is providing calibration services. I created Google Ads text ads to generate leads, reach a larger audience, and create leads for the company that would build the business.

First, I created an account and then a campaign. Under that campaign, I created three ad groups. The first is for the manufacturing or preparation of automotive machines. The second is for AMC, repair, and upgradation services. The third is for NABL calibration services. Under these ad groups, I prepared a list of potential keywords based on the web pages or landing pages. I used more than 200 potential keywords for each ad group, which is definitely helpful.

On average, I spend 2,000 rupees on a daily basis, and I decrease the budget by 2,000 to 3,000 rupees on a weekly basis. This is the policy that I follow. I increase the bidding and budget for keywords that perform well, and I decrease the budget for keywords that are not performing.

Google Ads has a very positive impact on building an audience base, creating business, and generating leads. It is helpful when setting up a new business or growing an old one. If a person wants more leads, more business, or marketing and branding for their products or services, Google Ads plays a vital role in developing online reputation management and selling products online.

You can use radius targeting, area targeting, and kilometer targeting to reach where you want. It is helpful for local businesses, country-based businesses, and global businesses, because you can set up your business in a particular area, either country-wise or global.

I see approximately 5% conversion. When I achieve 100 leads, 5 to 7% of those leads convert into business. I cannot say it is a 50% margin, but when I spend nearly 2,000 rupees on Google Ads, I generate business of 2 to 4 lakh rupees.

Google offers Performance Max campaigns as well as agent-based recommendations and campaign setup using an Agentic AI approach. These two features are definitely game changing for the Google Ads industry. When someone gets stuck and has to reach out to support, it is time consuming. Since the launch of Performance Max and the Agentic approach, any person without expertise in setting up campaigns can resolve issues right away. These two features are really helpful not only for expert people, but also for beginners and middle-level users. I can say they are game changing in the market.

A couple of months ago, I set up a campaign for a musician based in London who provides orchestra services. I set up a Performance Max campaign and uploaded a bulk of images, videos, and text ads. These assets are common to text and banner advertisements, and they were helpful while setting up the Performance Max campaign.

Governance and security are also top priorities, as Google Ads is already a reputable brand. I give security and compliance 10 out of 10.

I give accuracy and reliability 10 out of 10 because it is not a new product. I have been using it for the last 15 years, so it is already an excellent feature in Google Ads.

Google Ads can be improved with daily monitoring. People used to look at the metrics to see which keywords are performing better, and then they manually modify the keywords. For keywords that get more impressions and more clicks, you need to adjust them.

I would like to add one line from my side. If your keyword is very relevant to your web page and your quality score is good enough, you have more chances of getting a higher position or a top-of-page bid at a lower cost.

Support functionality should be robust and efficient so that customers who get stuck can reach out and interact with people. Google Ads lags in the support process. I would like to add that the support process should be improved a little, so that when any person reaches out to support people, they are helped on the spot.

I have used Google Ads for almost 10 years.

Google Ads is stable because I have been using it for the last 15 years, so I can rely on it. Anybody can rely on Google Ads.

Google Ads is a scalable platform without any boundaries. People can use it according to their needs.

I give customer support 8 out of 10 because it is not a quick support option. If you want support, you need to raise your concern, and support people can contact you from Monday to Friday within official hours, from 9:00 to 5 or 6 only.

I am proficient on the Google Ads platform.

Google Ads worked for every parameter. It definitely saves time, saves money, and creates business or revenue for organizations that spend money on the Google Ads platform. It is helpful for setting up a new business, for an existing business, and at the enterprise level. It is worth the money.

It saves a couple of hours. When someone sets up a business or campaign for the first time, afterwards they just need to modify it. Anyone running paid campaigns on Google Ads only needs to monitor, and you do not need to keep your eye on the ad all day. You just need to spend half an hour, an hour, or two hours daily, and you can rely on the Google Ads platform. You can set the budget and the bidding for keywords, and you save a lot of time and money.

In terms of money, if you optimize your campaign well and use keywords that are most relevant to your web pages, it saves time and money. If you set up positive and relevant keywords for your business, it can definitely create revenue.

Pricing is pay as you go. You run ads according to the bidding strategy and spend as you want, starting from 500 rupees. I set up campaigns for India and abroad. Anyone can start from 500 rupees and spend, and there is no limit.

I give Google Ads nine out of 10. Everything on the platform is satisfying, except that I am a little less satisfied with support.

I would definitely recommend the Google Ads platform to people for saving time, saving money, and creating business. Whether you are a small business, a medium business, or an enterprise, everyone wants to grow their revenue, so I definitely recommend using Google Ads.