ServiceNow vs Splunk On-Call comparison

The compared ServiceNow and Splunk solutions aren't in the same category. ServiceNow is ranked #1 in ISM , with an average rating of 8.5, and holds a 13.8% mindshare in the category. Splunk is ranked #10 in IMS , with an average rating of 9.0, and holds a 3.4% mindshare. Additionally, 92% of ServiceNow users are willing to recommend the solution, compared to 85% of Splunk users who would recommend it.

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Executive Summary

We performed a comparison between ServiceNow and Splunk On-Call based on real PeerSpot user reviews.

Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in IT Service Management (ITSM).

To learn more, read our detailed IT Service Management (ITSM) Report (Updated: July 2026).

Buyer's Guide

IT Service Management (ITSM)

July 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Mindshare comparison

IT Service Management (ITSM) Mindshare Distribution
Product	Mindshare (%)
ServiceNow	13.8%
JIRA Service Management	6.9%
BMC Helix ITSM	5.2%
Other	74.1%

IT Service Management (ITSM)

IT Alerting and Incident Management Mindshare Distribution
Product	Mindshare (%)
Splunk On-Call	3.4%
PagerDuty Operations Cloud	8.3%
Opsgenie	6.2%
Other	82.1%

IT Alerting and Incident Management

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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Hemanthreddy Vakiti

Data engineer at a tech vendor with 10,001+ employees

Structured workflows have improved SLA compliance and now support prioritized incident handling

I think the licensing and pricing of ServiceNow is quite expensive compared to other tools. For large organizations, it is acceptable, but specifically for small and medium organizations to track incidents or change requests, ServiceNow is quite expensive. Sometimes performance can be slow when workflows and integrations are configured for complex tasks. For advanced customizations or advanced features which we rarely use, the documentation is not up to standard. The documentation needs to be improved for advanced customization features. However, the platform is stable overall and the features are quite good. The user experience and performance concerns I mentioned are areas I want to be improved. When many workflows and interactions are configured, performance is slow. For the features it is providing, it is quite expensive. If these performance features are improved, we can easily pay that price and get the return on investment.

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Ramani Happy

Dev Ops Engineer at Data Elicit Solutions Pvt. Ltd.

Streamlined incident response has reduced downtime and improved on-call collaboration

A few things I would improve in Splunk On-Call. Honestly, the reporting and analysis side feels a bit weak. If I want to deep dive into the on-call load, including MTTD and MTTR rates, I kind of have to export data and build my own dashboard, which is not as out-of-the-box as I would prefer. The UI has improved, but it still feels a little chunky in certain areas, particularly when managing schedules. When I have a lot of teams, it can get messy. Additionally, the pricing model is per user, which starts to get expensive as the team scales.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Automation Anywhere has had a huge impact in my organization, especially in saving time and compliance-related process automation by reducing errors drastically and ensuring quick processing of requests with proper logs available for the audit team."

"It lets users add value with their time other than focusing on downloading Excel files, consolidating, and drawing up formulas. Since everything is structured, these easily are incorporated into the bot's work."

"The Object Cloning command is the most useful feature. Through the use of this command, between 30% and 40% of the process automation is complete."

"It reduced cost and effort significantly; yearly, our organization saved $14,000, the company started to save more, and increased efficiency in the field of automation then started to pioneer."

"Automation Anywhere has led to faster growth in our organization."

"We can integration with other APIs, which is a good thing. This helps us with our database integration. For example, we have done an SAP integration, which is great, since SAP has a lot of manual work."

"We are measuring ROI through quality: Reducing errors, saving time, and saving money."

"AA improves process consistency and reduces human error."

More Automation Anywhere pros

"It's great to do statuses or to review tasks."

"We used ServiceNow for change management, release management, and event management."

"You can have it installed and up and running within hours if you know what you're doing. Time to market would be one of the main things to consider."

"Go for it."

"ServiceNow comes as a set of pre-built ITIL processes as well as a platform that can be used to build a variety of custom business applications."

"In terms of the most valuable features, it's nice to have everything in one place. Things are easy to follow up on. ServiceNow provides that workflow. I know at some level it is in the pipeline and then if I need to follow up, everything's there. Those are the key benefits of ServiceNow."

"The most valuable features of ServiceNow for me are its ticketing and reporting capabilities."

"ServiceNow reduces drastically the time to value and it is possible to completely get rid of flat files such as spreadsheets and powerpoints in less than a month for any Organizational process."

More ServiceNow pros

"VictorOps has been good enough for us and it's effective for our needs in case of an on-call escalation process."

"The big benefit of using Splunk On-Call is that I know I have a high-performance team, but now I can really measure and prove it."

"The flexible schedule is the most valuable feature. It was very easy to set out a rotation."

"I would recommend VictorOps for global distributed support teams."

"My VP of Operations is ecstatic about the VictorOps product."

"Since implementing Splunk On-Call, our mean time to acknowledge has dropped significantly, and we have fewer escalations to senior engineering for things that could have been caught earlier."

"It reduces the communication around CI/CD and production errors in about 90% of the cases and made our support tasks much easier."

"VictorOps has decreased the meantime to acknowledge an incident management process, our developers can be on-call faster when we are using this solution, and we can fix our incidents much quicker."

More Splunk On-Call pros

Cons

"I noticed that from version 10.5 to 11.3 the number of clicks to start a bot through the Control Room and Schedule Manager have increased. In certain cases, I would like to see that become simpler, faster, and easier."

"While the community provides a platform for interaction and resource sharing, not all training content aligns with the specific needs of developers."

"Improvements that can be made are: It should be easier to automate tasks on a virtual machine that uses a different environment altogether."

"Automation Anywhere can be improved in terms of complex logic implementation."

"The only reason I wouldn't rate it higher is because a COE Manager still not getting the full benefit from it and because the premium is a little bit expensive."

"They should consider being more multi-platform."

"Automation Anywhere's UI is difficult. Its user interface can be improved."

"We also got a tool from Automation Anywhere that was supposed to fix or patch a problem, but it didn't work. It was a horrible, pathetic product that they brought out when it wasn't ready."

More Automation Anywhere cons

"Their technical support is not so good."

"Transparency in the pricing model needs to be improved."

"It needs to be more cost-effective because it can be pricey."

"Very expensive."

"All the screens are similar. It's the same platform for everything and you need to familiarize yourself with it."

"I did some app training and got to see Helsinki. It was a little buggy, but I realize it's the next thing coming out, so it was good."

"Its stability and pricing need improvement."

"From what I heard we've had contractors who've come in who've worked on other people's incidences, and they say our incidence is the buggiest of all the other incidences they've dealt with."

More ServiceNow cons

"Should have more YouTube webinars."

"The solution can be improved by including a wider list of permissions."

"User management has to be improved and more user types need to be added as there is currently only Admin or User."

"A few things I would improve in Splunk On-Call. Honestly, the reporting and analysis side feels a bit weak."

"Another example is that you cannot check the incidents created in VictorOps from the previous Friday."

"The only feature that we are currently waiting on right now is really kind of an annoyance factor: when we get on the timeline on the main dashboard, there’s an ACK All button."

"The third-party configuration tool could be easier to use."

"One area for improvement would be enhancing the mobile app experience."

More Splunk On-Call cons

Pricing and Cost Advice

"We would like them to change the license model of charging per bot."

"It's justified because we have saved quite a bit of money at the company and many manual hours. Overall, it justifies the cost."

"One of the key features that we chose, the bot as a service or the BotFarm, when they launched version 11.3, they decided not to have the BotFarm anymore. This put us in a situation because we expected to have bots on demand, just like our cloud software. This would have been cost efficient for us to use. We hope to see this again being realized with A2019. I hope the scalability from an on demand basis improves."

"The initial setup and licensing fees are high, and although it saves costs in the long run, reaching the break-even point can take at least six months."

"Time and monetary savings can range from 20 to 90 percent."

"The pricing of AA is similar to UiPath."

"Automation Anywhere's pricing falls within the mid-range, but the long-term benefits outweigh the initial investment."

"It is not cheap, with costs ranging between 700 to 800 dollars per month. While Power Automate is cheaper at 15 dollars per month, Automation Anywhere offers superior features, user-friendliness, and smoothness."

More Automation Anywhere pricing and cost advice

"It's sold as a less expensive solution, but it has to be highly modified. That's where you get into the cost."

"It is very expensive because it is a big organization. You have to pay for additional things."

"The solution is expensive."

"The product cost is higher than that of other vendors."

"The platform offers a free trial, by providing a free developer instance once you sign up."

"I rate the solution's pricing a six out of ten. The pricing for ServiceNow is based on a SaaS platform with annual contracts. However, it may not offer much flexibility for adjusting usage in the short term."

"There is an annual subscription to use this solution."

"It has a higher cost compared to local/regional solutions."

More ServiceNow pricing and cost advice

"The price of the solution could be less expensive."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Construction Company

11%

Manufacturing Company

11%

Outsourcing Company

10%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

Construction Company

12%

Financial Services Firm

10%

Performing Arts

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	81
Large Enterprise	558

By reviewers
Company Size	Count
Small Business	57
Midsize Enterprise	35
Large Enterprise	179

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	1
Large Enterprise	10

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

See all answers

Which solution is better for developing non-ITSM applications: OutSystems or Service Now?

The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...

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Would you choose ServiceNow over Microsoft PowerApps?

Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...

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What is your experience regarding pricing and costs for ServiceNow?

ServiceNow operates on a subscription-based pricing model with custom pricing based on modules, users, and business r...

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What is your experience regarding pricing and costs for VictorOps?

The pricing aspect is per-user licensing, which is standard for this category, making it competitive compared to Page...

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What needs improvement with VictorOps?

A few things I would improve in Splunk On-Call. Honestly, the reporting and analysis side feels a bit weak. If I want...

See all answers

What is your primary use case for VictorOps?

I have been using Splunk On-Call for nearly about two years. Our main use is incident alerting and on-call scheduling...

See all answers

Comparisons

UiPath Platform vs Automation Anywhere

Compared 12% of the time

Microsoft Power Automate vs Automation Anywhere

Compared 9% of the time

Blue Prism vs Automation Anywhere

Compared 6% of the time

AutomationEdge vs Automation Anywhere

Compared 2% of the time

WorkFusion vs Automation Anywhere

Compared 2% of the time

More Automation Anywhere Competitors

IBM Maximo Application Suite vs ServiceNow

Compared 6% of the time

BMC Helix ITSM vs ServiceNow

Compared 4% of the time

Zendesk vs ServiceNow

Compared 4% of the time

JIRA Service Management vs ServiceNow

Compared 4% of the time

Freshservice vs ServiceNow

Compared 3% of the time

More ServiceNow Competitors

PagerDuty Operations Cloud vs Splunk On-Call

Compared 18% of the time

Opsgenie vs Splunk On-Call

Compared 18% of the time

Everbridge IT Alerting vs Splunk On-Call

Compared 16% of the time

IBM Cloud Event Management vs Splunk On-Call

Compared 10% of the time

xMatters vs Splunk On-Call

Compared 4% of the time

More Splunk On-Call Competitors

Product Reports

Buyer's Guide

Automation Anywhere

August 2026

Download Automation Anywhere product report

Buyer's Guide

ServiceNow

July 2026

Download ServiceNow product report

Buyer's Guide

Splunk On-Call

July 2026

Download Splunk On-Call product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

No data available

VictorOps

Interactive Demo

Automation Anywhere

Demo not available

ServiceNow

Demo not available

Splunk

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

ServiceNow offers customizability and cloud-based integration that sustains operational efficiency. Enabling change and incident management, it accelerates workflow automation and project management without downtime issues, serving deployment needs for IT service and productivity enhancements.

ServiceNow stands out with its adaptable workflows and cloud-native infrastructure, boosting IT service, project, and asset management. Known for its robust incident and change management, the platform addresses business needs through its user-centric design and extensive integration options. By facilitating seamless IT operations and automation, ServiceNow empowers businesses to enhance productivity and efficiency. Regular updates ensure users benefit from the latest features without service interruptions, although pricing and licensing complexities demand attention. Users seek improved reporting tools and a more intuitive design while expressing interest in refined mobile functionality and better documentation.

What are the key features of ServiceNow?

Customizability: Enables tailored workflows to align with business processes.
Cloud-Based Integration: Allows seamless updates and operational sustainability.
Incident and Change Management: Supports efficient handling of IT-related issues.
Automation Capabilities: Automates repetitive tasks, enhancing productivity.
User-Friendly Design: Simplifies navigation and improves user interaction.
Comprehensive Reporting: Provides detailed insights for better decision-making.

What benefits and ROI should users anticipate from ServiceNow?

Improved Efficiency: Streamlines processes and reduces manual efforts.
Enhanced Productivity: Automates tasks, enabling focus on strategic initiatives.
Seamless Operations: Integrates across departments for unified management.
Effective IT Management: Smooth incident, change, and problem resolution.
Cost and Time Savings: Reduces operational costs through efficient workflow management.

ServiceNow finds implementation across industries like IT, HR, asset management, and help desks, addressing ticketing and configuration needs. Businesses use its dashboard for tracking performance metrics, enhancing decision-making in departments like HR service delivery. Its adaptability also makes it suitable for industries requiring robust operational management and process automation, driving efficiency and growth.

ServiceNow

Splunk On-Call offers seamless on-call scheduling and alert escalation with robust third-party integration, providing efficient incident management and resolution capabilities.

Splunk On-Call facilitates effective IT alert management by delivering on-call scheduling, alert escalation, and comprehensive integration with monitoring systems. The platform's capabilities include smooth third-party interactions and the transmogrifier feature, which enhances message customization. Users benefit from efficient alert notifications via phone or text, a user-friendly interface streamlining scheduling, and detailed timelines supporting root cause analysis. It is especially useful in IT environments where quick incident response and communication are critical. Users appreciate the aid in identifying responsible contacts during on-call rotations and deploying on-premises situations involving numerous team members.

What features enhance Splunk On-Call?

Seamless On-Call Scheduling: Organizes and simplifies duty rotations efficiently.
Effective Alert Escalation: Ensures critical issues reach the appropriate personnel swiftly.
Comprehensive Third-Party Integration: Connects easily with monitoring tools to streamline workflows.
Transmogrifier Feature: Customizes message content to improve communication clarity.
Automatic Solution Reporting: Aids in swift issue resolution through detailed reports.
Efficient Alert Notifications: Offers swift communication via phone and text notifications.
User-Friendly Interface: Simplifies management of schedules and overrides.

What benefits and ROI should users expect when utilizing Splunk On-Call?

Reduced Incident Response Time: Accelerates team reaction to critical alerts.
Enhanced Communication: Facilitates clearer and quicker interaction within teams.
Flexibility: Adapts to specific organizational requirements effortlessly.
Improved Root Cause Analysis: Provides comprehensive timelines and reports for deep dives.

Splunk On-Call is often implemented in IT departments of large organizations, where teams manage on-call operations and incident responses. Particularly beneficial in sectors requiring rapid reaction times, like tech companies or service providers, it aids developers in swiftly resolving service interruptions to maintain operational continuity and customer satisfaction.

Splunk

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow

NVIDIA, Cisco, NBC, Rackspace, Intuit, DirectTV, NASCAR, Arrow Electronics, Alliance Health, NetApp, Edmunds, New York Times, Return Path, Sony Playstation, CA Technologies, Sphero, Symantic, HBO, Weatherford, Blackboard, Epic Games

Buyer's Guide

IT Service Management (ITSM)

July 2026

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Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in IT Service Management (ITSM). Updated: July 2026.

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