Salesforce Marketing Cloud vs StructuredWeb comparison

Salesforce and StructuredWeb are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.6, while StructuredWeb is ranked #7 with an average rating of 10.0. Salesforce holds a 21.4% mindshare in MA, compared to StructuredWeb’s 1.8% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of StructuredWeb users who would recommend it.

Salesforce Marketing Cloud

Read 59 Salesforce Marketing Cloud reviews

3,590 Views
2,549 Comparison Views

98% willing to recommend

StructuredWeb

Read 2 StructuredWeb reviews

160 Views
147 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

StructuredWeb

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Salesforce Marketing Cloud and StructuredWeb based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Salesforce Marketing Cloud vs. StructuredWeb Report (Updated: August 2025).

Buyer's Guide

Salesforce Marketing Cloud vs. StructuredWeb

August 2025

Download the complete report

Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

StructuredWeb

Ranking in Marketing Automation

7th

Average Rating

10.0

Reviews Sentiment

4.8

Number of Reviews

Ranking in other categories

Channel Marketing Software (2nd)

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 21.4%, down from 23.6% compared to the previous year. The mindshare of StructuredWeb is 1.8%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Joan Morales

Head of Partner Marketing at Klaviyo Inc.

Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool

The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"We use this solution for reporting, pipeline generation, and forecasting."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"The solution is user-friendly."

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

More Salesforce Marketing Cloud pros

"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."

"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."

Cons

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"The technicality of the solution can be streamlined."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"The processing speed, the way information displays, and scrolling options can be improved."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"Marketing Cloud's forecasting could be improved."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

More Salesforce Marketing Cloud cons

"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."

"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."

Pricing and Cost Advice

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"This is a low cost solution suited to larger organizations."

"The price is expensive."

"The licensing cost for the solution is on a yearly basis."

"Licensing fees are paid on a yearly basis."

"This solution is priced in the medium to high price range."

"My company pays to use this solution."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

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What is your experience regarding pricing and costs for StructuredWeb?

The pricing and setup costs are fairly priced; it's not the cheapest tool out there, there are cheaper ones, but you are paying for what you get. If you want good support, good quality of assistanc...

See all answers

What needs improvement with StructuredWeb?

Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing....

See all answers

What is your primary use case for StructuredWeb?

The use case involves providing a one-stop enablement and marketing hub for our channel partners and agency partners to access all the enablement and marketing resources materials that they need in...

See all answers

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Also Known As

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Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

StructuredWeb revolutionizes channel sales marketing with an AI-first platform addressing challenges like fragmented execution, manual distribution, and low engagement. Enterprises such as IBM, Google, and Dell use StructuredWeb to transform partner campaign processes.

StructuredWeb's intelligent automation streamlines outreach, accelerates demand, and automates marketing communication. Its integrated features enable partners to launch multi-touch campaigns swiftly, offering guidance, personalization, and essential assets. The platform facilitates efficient partner engagement with smooth content syndication, personalized experiences, and a rich service marketplace.

What features define StructuredWeb?

Campaign Automation: Deploy multi-touch campaigns from one screen with global reach.
Content Syndication: Deliver content to partner sites effortlessly.
Marketplace & Add-Ons: Access pre-packaged marketing services easily.
Guided Partner Journeys: Ensure consistent campaign execution.
Platform Personalization: Tailor experiences based on partner profiles.

What benefits should users expect?

Faster Time to Market: Launch campaigns in under an hour.
Higher Partner Adoption: Boosts confidence and participation.
Measurable ROI: Use analytics for tracking engagements.
Scalable Efficiency: Generate demand without adding headcount.

StructuredWeb is implemented across industries like technology and services, enabling partners to enhance their sales capabilities while streamlining marketing efforts. Organizations rely on it to automate tasks and optimize partner collaboration.

StructuredWeb

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE

Buyer's Guide

Salesforce Marketing Cloud vs. StructuredWeb

August 2025

Free Report: Salesforce Marketing Cloud vs. StructuredWeb

Find out what your peers are saying about Salesforce Marketing Cloud vs. StructuredWeb and other solutions. Updated: August 2025.

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