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Retool vs ServiceNow comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Retool
Ranking in Rapid Application Development Software
15th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
10
Ranking in other categories
AI Software Development (12th)
ServiceNow
Ranking in Rapid Application Development Software
2nd
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
224
Ranking in other categories
Help Desk Software (1st), IT Asset Management (1st), IT Service Management (ITSM) (1st), No-Code Development Platforms (1st)
 

Mindshare comparison

As of January 2026, in the Rapid Application Development Software category, the mindshare of Retool is 1.2%, up from 0.4% compared to the previous year. The mindshare of ServiceNow is 7.2%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Rapid Application Development Software Market Share Distribution
ProductMarket Share (%)
ServiceNow7.2%
Retool1.2%
Other91.6%
Rapid Application Development Software
 

Featured Reviews

YL
IT consultant for healthcare sector at Freelancer
Has provided a quick way to build mobile apps and could improve usability for non-technical users
The best features Retool offers include the ability to quickly create a mobile app and use this mobile app in a native mobile app for Android. I found the process of creating and deploying those mobile apps for Android with Retool to be smooth as the documentation is very good, and I found answers and examples to create a mobile app. I can access a debug mode in the mobile app which was really convenient to make tests and find what can be improved, where I have a problem, and how to correct it. Retool positively impacted my organization as the proof of concept we built gave us a way to convince power users and key users before developing the real software. It was a way to maintain the launch date of the project, which helped speed up the project timeline and save resources.
SP
General Manager at sPerception IT
Adopting flexible workflows with customized automation delivers measurable benefits
There are things that I would like to see improved in ServiceNow, such as the pricing, as it is a very costly solution compared to other tools. Additionally, its presence in the local market is very limited; in Pakistan, for example, I don't see any vendor or distributor of ServiceNow available. They need to increase their sales spectrum globally so people can easily access them and engage them for client meetings and more. From a functionality perspective, the features in ServiceNow are acceptable as, at the moment, the ITSM modules rank highly, being 13 plus Pink Elephant certified, which is a good aspect to have. When providing advice to users, I would suggest they consider making strategic decisions about their per user pricing since it is very high. In our region, people normally start with 5 to 10 users, but the per user price is quite steep. Moreover, ServiceNow does not charge based on data uploaded or downloaded, so they should reconsider their pricing and data policies to align better with the financial capabilities of the region.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Retool can be used with many applications as it is language independent; anyone can use it easily and create various visualizations regardless of their programming knowledge—this is the main reason I recommend it."
"Retool positively impacted my organization as the proof of concept we built gave us a way to convince power users and key users before developing the real software."
"The most valuable feature of the solution is connectivity with APIs and other databases."
"Retool positively impacted my organization as the proof of concept we built gave us a way to convince power users and key users before developing the real software."
"Retool provides built-in features with all processing happening within the platform, which is a significant advantage."
"Retool positively impacts our organization by saving costs compared to using other data repositories, and teams prefer Retool for daily tasks that perform customizations to showcase web pages or link their data backend, making it more efficient and cost-effective than other software available in the market."
"Retool positively impacted my organization as the proof of concept we built gave us a way to convince power users and key users before developing the real software."
"Retool provides us with the opportunity to save time and be more efficient."
"I like the ease of use."
"Remote access is most valuable."
"I like the reporting aspect of it. It helps us know where we stand regarding the types of issues we're receiving... It also shows us trends. That enables us to possibly predict an issue that might come up in the future as well as what is happening right now. We will like that feature. With it, we can either avoid certain issues or know where we need to focus more regarding the service we provide."
"Easy to implement and consolidate different platforms and users with useful functionalities."
"The flow designer feature of ServiceNow has had the biggest impact on our productivity because it has helped me reduce manual efforts by creating automation and robotics."
"The feature that I have found most valuable from ServiceNow is the ability to assign sub-tasks to different teams, including problem tickets and the regular and chain tasks."
"Simplicity of Change Manager."
"It allows us to filter the data, create graphs, and get detailed reports."
 

Cons

"Retool should add more resource integration."
"In the mobile app development, you have to use JavaScript to interact with components, and for non-technical users, it's already too technical, so Retool has to add some integrated solutions."
"One area for improvement in Retool is expanding its library support to include a broader range of third-party JavaScript libraries."
"The part where we can add some custom logic or custom plugins could be better."
"In the mobile app development, you have to use JavaScript to interact with components, and for non-technical users, it's already too technical, so Retool has to add some integrated solutions."
"The UI of Retool could be improved, as I am not fond of the current design, and there should be a platform for learning how to use Retool efficiently, especially since our software team customizes it for their needs, leaving the operational team with limited knowledge on how to customize it."
"The components are changed frequently, which is very irritating."
"The solution lacks inbuilt customization to customize bar charts."
"The setup was time-consuming and required a lot of internal resources."
"In an upcoming release, there should be more administration tools."
"Very expensive."
"If you have advanced questions, technical support often doesn't know the answer."
"The interface is not user-friendly."
"The reporting, which also includes dashboards, needs to be improved, and there should also be the ability to turn on and off portions of Project Management. Currently, as soon as you install the new version, you've got to go back there and make all the tweaks. There should be just a configuration file that goes to the new version.  The Project Management module does not leverage the knowledge base the way it should, and there is no built-in ability to get to the articles. Resource management should be easier. It would be amazing if they can make resource management a little bit more graphical. There are other solutions that I've seen where resource management was a more visual experience."
"The high price is a huge barrier in Portugal."
"They need to be providing vendors and implementation partners with materials and guidance on implementation."
 

Pricing and Cost Advice

"For new users, evaluate the scale of their administrative needs as Retool provides excellent free services for smaller setups, but larger deployments might require transitioning to a paid plan."
"The tool is a little bit expensive."
"For me, I'm in India right now, and we have Retool's subscription for one team member for $10 per month."
"The pricing is very expensive. It costs for each user, for automated users, open-end users, et cetera."
"I don't know Retool's current pricing, but it cost around $12 per month earlier."
"The platform offers a free trial, by providing a free developer instance once you sign up."
"The pricing is reasonable and affordable, making it suitable for businesses ranging from small to large scale."
"It has a higher cost compared to local/regional solutions."
"It is fairly expensive."
"We know that ServiceNow is not cheap, it's more expensive than other solutions. But we are trying to increase our ability to handle tickets so that the cost per ticket is less."
"In Tunisia, the companies find the licensing costs to be expensive."
"There is an annual subscription to use this solution."
"The product cost is higher than that of other vendors."
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Use our free recommendation engine to learn which Rapid Application Development Software solutions are best for your needs.
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Comms Service Provider
14%
University
10%
Outsourcing Company
10%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
9%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise3
By reviewers
Company SizeCount
Small Business55
Midsize Enterprise35
Large Enterprise166
 

Questions from the Community

What is your experience regarding pricing and costs for Retool?
The pricing, setup cost, and licensing experience were good as the free plan was enough for us.
What needs improvement with Retool?
Retool, being a low-code/no-code platform, could improve by allowing users, particularly non-technical users, to use it more easily. In the mobile app development, you have to use JavaScript to int...
What is your primary use case for Retool?
My main use case for Retool involves an inventory app project. I built a mobile app to make an inventory of chemistry products. Retool helped me with that project as it was a good way to show a qui...
Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into that platform for good. The business model is to lock in and then keep pumping th...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ServiceNow has a very strong module (Performance Analysis) reporting which will ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Find out what your peers are saying about Retool vs. ServiceNow and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.