Qualtrics XM Platform vs Sprinklr comparison

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Qualtrics XM Platform

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Executive SummaryUpdated on Mar 1, 2026

Sprinklr and Qualtrics XM Platform compete in social media management and customer experience management, respectively. Qualtrics seems to have the upper hand with its sophisticated survey and feedback tools.

Features: Sprinklr offers comprehensive social media management capabilities, extensive integrations, and strong automation and AI features. Its cloud-based scalability and unified platform approach further enhance productivity. Qualtrics excels with its sophisticated survey and feedback tools, AI-driven text analysis, and seamless data integration and visualization. It caters to diverse user needs with modular features, making it suitable for customer and employee experience management.

Room for Improvement: Sprinklr faces user onboarding complexity, limited integration options, and needs more intuitive user interactions for editing and social media posting. Real-time support enhancements and a simplified UI are recommended. Qualtrics requires advancements in graphical analytics, integration with major CRMs, and a more flexible user experience for survey creation. Focus on small-scale CX programs and workflow management enhancements are needed.

Ease of Deployment and Customer Service: Both platforms operate primarily on public cloud infrastructure. Sprinklr's deployment is straightforward due to its cloud-native nature, while Qualtrics offers deployment flexibility on hybrid and private clouds. Sprinklr users report mixed customer support experiences, noting excellent engineer responsiveness but slower resolution times via email. Premium support is highly rated. Qualtrics offers good support but lacks live chat and occasionally faces agility issues with staff communication.

Pricing and ROI: Sprinklr's pricing reflects its enterprise-grade features, perceived as costly, but users find value in its comprehensive capabilities. Qualtrics, though also expensive, provides price flexibility with customizable plans, offering robust features that justify the cost for advanced feedback collection and analysis. Both solutions are considered worthwhile investments, enhancing organizational capabilities, though pricing remains a factor for potential adopters.

To learn more, read our detailed Qualtrics XM Platform vs. Sprinklr Report (Updated: May 2026).

Qualtrics XM Platform vs. Sprinklr

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Helped 896,387 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Ranking in Social CRM

5th

Ranking in Customer Feedback Management

1st

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

Survey Software (1st), Product Management Software (2nd)

Sprinklr

Ranking in Customer Experience Management

7th

Ranking in Social CRM

1st

Ranking in Customer Feedback Management

2nd

Average Rating

8.0

Number of Reviews

Ranking in other categories

Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (4th)

Mindshare comparison

As of May 2026, in the Social CRM category, the mindshare of Qualtrics XM Platform is 4.3%, down from 4.4% compared to the previous year. The mindshare of Sprinklr is 11.9%, down from 17.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprinklr	11.9%
Qualtrics XM Platform	4.3%
Other	83.8%

Social CRM

Featured Reviews

Emorales Morales

Sr. Service Delivery Consultant at a consultancy with 201-500 employees

Customer insights have improved decision making but a steep learning curve still limits adoption

The best features Qualtrics XM Platform offers include advanced survey logic, enterprise-grade analytics, omnichannel feedback collection, and it is starting to develop strong AI capabilities. The most valuable feature for my team out of those is the omnichannel feedback collection because it is quite versatile. We can send out our research survey on pretty much every channel available right now, so our customers and our client customers can respond from whatever channel they choose. Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners. It gives us insights not only on our performance but also analytics from our competition, or rather, enterprises in the same area as us. Regarding those insights, we collected all our data, and analyzing it was very simple. We identified the key areas that we needed to improve to satisfy our clients, so we made the necessary changes to our processes and how we approach our clients. The satisfaction rate improved significantly, and our churn rate decreased considerably.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With Qualtrics Customer XM, we can integrate data and run an algorithm, so if somebody has specific feedback early on, we can determine the possibility of that person leaving the company."

"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."

"I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."

"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."

"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"

"The solution allows the development of multiple surveys based on the lifecycle"

"AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights."

"Text iQ is a great feature."

More Qualtrics XM Platform pros

"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"Everything is integrated in one platform."

"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."

"The most effective feature is the automation of the routing engine."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

More Sprinklr pros

Cons

"The solution's integration with Salesforce should be improved."

"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."

"It needs to focus more on broader CX programs and customer experience."

"Most of the improvements made constantly cause some friction in the platform."

"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."

"It is not easy to implement."

"It is not easy to implement because it requires an implementation partner for about three to four months."

"The solution should add more visual-type elements or image-based question approaches."

More Qualtrics XM Platform cons

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"There could be more videos on how to use Sprinklr."

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."

"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

More Sprinklr cons

Pricing and Cost Advice

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"The product is not cheap."

"Delighted by Qualtrics is more expensive than the competitor solutions"

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"The solution is fairly expensive, but it would be money well spent."

"Pricing depends upon the different kinds of use cases."

Information not available

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Top Industries

By visitors reading reviews

University

12%

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Financial Services Firm

11%

Comms Service Provider

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?

Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...

What needs improvement with Delighted by Qualtrics?

The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow. However, Qualtrics XM Platform has become faster at implementing community-reques...

What is your primary use case for Delighted by Qualtrics?

Our firm has partnered with Qualtrics XM Platform, delivering solutions to our clients. We use Qualtrics XM Platform for customer feedback collection, including relationship surveys and transaction...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

Culture Amp vs Qualtrics XM Platform

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Product Reports

Qualtrics XM Platform

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Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

Get Satisfaction, Unified-CXM Platform

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

Aetna, 1 800 Contacts, GE

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Qualtrics XM Platform vs. Sprinklr