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Qualtrics XM Platform vs Unified-CXM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Customer Experience Management
1st
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
14
Ranking in other categories
Social CRM (3rd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)
Unified-CXM Platform
Ranking in Customer Experience Management
17th
Average Rating
8.0
Reviews Sentiment
7.8
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 6.2%, down from 6.8% compared to the previous year. The mindshare of Unified-CXM Platform is 0.5%, down from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
 

Featured Reviews

VinayakMishra - PeerSpot reviewer
Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism
There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.
Leonid Mironov - PeerSpot reviewer
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is very simple to use."
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"We can integrate data and run an algorithm."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."
"The solution allows the development of multiple surveys based on the lifecycle"
"Text iQ is a great feature."
"The most valuable features are case management and reporting."
 

Cons

"The process of creating, updating, and importing participants needs to be more flexible"
"It needs to focus more on broader CX programs and customer experience."
"The solution should add more visual-type elements or image-based question approaches."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
"Sometimes, a lot of emails bounce back during email distribution."
"Most of the improvements made constantly cause some friction in the platform."
"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."
"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
 

Pricing and Cost Advice

"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"Pricing depends upon the different kinds of use cases."
"The product is not cheap."
"The solution is fairly expensive, but it would be money well spent."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
Information not available
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Top Industries

By visitors reading reviews
University
14%
Computer Software Company
12%
Government
10%
Educational Organization
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Delighted by Qualtrics?
The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...
What needs improvement with Delighted by Qualtrics?
The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...
What is your experience regarding pricing and costs for Unified-CXM Platform?
The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform.
What needs improvement with Unified-CXM Platform?
For a long-time user like myself, everything feels natural. However, when onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side. The...
What is your primary use case for Unified-CXM Platform?
I use the Unified-CXM Platform for social listening and engagement with customers across different social media channels, along with extensive reporting.
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
No data available
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Information Not Available
Find out what your peers are saying about Qualtrics, Salesforce, ServiceNow and others in Customer Experience Management. Updated: June 2025.
861,803 professionals have used our research since 2012.