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OneSignal vs Salesforce Sales Cloud comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
OneSignal enhanced ROI by growing subscribers, boosting sales, cutting acquisition costs, increasing engagement, and improving marketing efficiency.
Sentiment score
6.5
Salesforce Sales Cloud enhances sales efficiency and data management, offering cost-effective solutions for non-profits with productivity benefits.
OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent.
Software Engineer at Medtronic
We have seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
Dotnet Developer at AT&T
We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.
Marketing Director at UPS
Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.
Chief Digital Officer at Cipher7
We are not just implementing Salesforce Sales Cloud; we need to understand what the customer wants to achieve in 5 to 10 years.
Founder and Salesforce Consultant at SaaSnic
 

Customer Service

Sentiment score
8.3
OneSignal's highly rated customer service offers 24/7 fast, helpful assistance, resolving issues efficiently within a few business days.
Sentiment score
6.9
Salesforce Sales Cloud offers efficient support, with faster responses for premium users, while community resources enhance regular support experiences.
Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.
Account Manager at Samsung
They are lightning-fast to respond to our queries and are solution-oriented.
Marketing Director at UPS
The customer support has been very responsive, proactive, and solution-oriented.
Dotnet Developer at AT&T
I wouldn't say you go to Salesforce Sales Cloud for their customer support unless you purchase one of their premier plans, which is additional money.
VP of Business Operations at PeerSpot
Support requires a subscription and when taken, the service is pretty nice.
Chief Digital Officer at Cipher7
 

Scalability Issues

Sentiment score
7.5
OneSignal offers high scalability, efficiently supporting diverse organizational sizes, though some uncertainty exists in large-scale scenarios.
Sentiment score
7.7
Salesforce Sales Cloud offers strong scalability, accommodating growth and varied business sizes, though some users face reporting and data challenges.
OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.
Marketing Director at UPS
OneSignal's scalability grows with the needs of my organization, so it is very scalable and expands with the growth of my organization and needs.
Data Analyst at United Home Health and Behavioral Services
Salesforce is highly scalable and operates efficiently.
AWS Cloud Engineer at Accenture
Salesforce Sales Cloud is totally cloud native, requiring no additional effort for scalability.
Chief Digital Officer at Cipher7
Salesforce Sales Cloud's scalability is impressive as it grows easily with my organization's needs.
VP of Business Operations at PeerSpot
 

Stability Issues

Sentiment score
8.6
Users praise OneSignal's stability and reliability, noting excellent performance with no downtime, but scaling remains untested.
Sentiment score
8.1
Salesforce Sales Cloud is praised for its reliability, minimal downtime, high performance, and effective issue resolution, ensuring stability.
In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.
Customer Service Specialist at KPMG USA
I have not noticed any downtime, and it has performed well so far.
Software Engineer at Medtronic
OneSignal is very stable; I have not experienced any lagging or downtime.
Dotnet Developer at AT&T
Salesforce Sales Cloud is very stable.
Chief Digital Officer at Cipher7
I have not experienced any degradation in Salesforce's performance.
AWS Cloud Engineer at Accenture
 

Room For Improvement

OneSignal users seek enhanced features, customization, better pricing, improved support, and advanced analytics for superior in-app experiences.
Salesforce Sales Cloud struggles with integration, high costs, and usability; users desire better mobile, reporting, and AI features.
We have to do separate notifications for the app and website, which is time-consuming.
Customer Service Specialist at KPMG USA
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
Account Manager at Samsung
An inbuilt and easy-to-use segmentation should also be included.
Software Engineer at Medtronic
If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.
VP of Business Operations at PeerSpot
Compared to AWS, it is slower, which could be a hindrance.
AWS Cloud Engineer at Accenture
With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.
Chief Digital Officer at Cipher7
 

Setup Cost

OneSignal offers cost-effective pricing and support, ensuring a budget-friendly, high-quality solution appealing to enterprise users.
Salesforce Sales Cloud is costly, but negotiating can secure discounts; value justifies pricing, challenging affordability for smaller businesses.
OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.
Software Engineer at Medtronic
The licensing is very cost-effective, making its affordability very high.
Digital Marketing Manager at Unilever
the cost is very effective compared to other mediums
Customer Service Specialist at KPMG USA
Without negotiation, costs can become expensive.
Chief Digital Officer at Cipher7
This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.
Founder and Salesforce Consultant at SaaSnic
Salesforce Sales Cloud is extremely expensive.
VP of Business Operations at PeerSpot
 

Valuable Features

OneSignal offers reliable, high-performance notifications and messaging with easy integration, enhancing engagement, retention, and brand awareness.
Salesforce Sales Cloud enhances productivity with customizability, automation, integration, data analytics, and efficient communication for optimal sales management.
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
Customer Service Specialist at KPMG USA
The segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions.
Software Engineer at Medtronic
OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Marketing Director at UPS
Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.
AWS Cloud Engineer at Accenture
Being able to pull reports in Salesforce Sales Cloud based on any of the fields that we have there and then building logic on those fields saves me time and also gives me visibility into what's going on with my teams across multiple departments, which is very helpful for us.
VP of Business Operations at PeerSpot
The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.
Chief Digital Officer at Cipher7
 

Categories and Ranking

OneSignal
Ranking in CRM
8th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
10
Ranking in other categories
No ranking in other categories
Salesforce Sales Cloud
Ranking in CRM
3rd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (4th)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of OneSignal is 0.5%. The mindshare of Salesforce Sales Cloud is 2.7%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Sales Cloud2.7%
OneSignal0.5%
Other96.8%
CRM
 

Featured Reviews

Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.
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Top Industries

By visitors reading reviews
Construction Company
36%
Comms Service Provider
13%
Financial Services Firm
9%
Manufacturing Company
8%
Construction Company
12%
Financial Services Firm
12%
Manufacturing Company
9%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Large Enterprise18
By reviewers
Company SizeCount
Small Business56
Midsize Enterprise25
Large Enterprise43
 

Questions from the Community

What is your experience regarding pricing and costs for OneSignal?
OneSignal is a very cost-effective and highly affordable tool.
What needs improvement with OneSignal?
I am not certain how OneSignal can be improved, but recently there are so many good CRM systems and software in the field that I can name more than five of them that I have not even experienced. Th...
What is your primary use case for OneSignal?
My main use case for OneSignal is in-app messaging and push notifications in our app.A specific example of how I use in-app messages or push notifications with OneSignal involves the Journey featur...
What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs ...
What is your primary use case for Salesforce Sales Cloud?
Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...
 

Also Known As

No data available
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Information Not Available
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about OneSignal vs. Salesforce Sales Cloud and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.