OneSignal vs Pega CRM comparison

OneSignal and Pega are both solutions in the CRM category. OneSignal is ranked #18 with an average rating of 8.7, while Pega is ranked #24 with an average rating of 7.5. OneSignal holds a 0.3% mindshare in CRM, compared to Pega’s 0.9% mindshare. Additionally, 100% of OneSignal users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

OneSignal

Read 8 OneSignal reviews

1,217 Views
341 Comparison Views

100% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

1,597 Views
1,246 Comparison Views

100% willing to recommend

OneSignal

Pega CRM

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Executive Summary

We performed a comparison between OneSignal and Pega CRM based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed OneSignal vs. Pega CRM Report (Updated: March 2026).

Buyer's Guide

OneSignal vs. Pega CRM

March 2026

Download the complete report

Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

OneSignal

Ranking in CRM

18th

Average Rating

8.8

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Pega CRM

Ranking in CRM

24th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (6th)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of OneSignal is 0.3%. The mindshare of Pega CRM is 0.9%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
OneSignal	0.3%
Pega CRM	0.9%
Other	98.8%

CRM

Featured Reviews

Lowawot Alice

Marketing Director at UPS

Targeted push campaigns have increased conversions and are driving more repeat customer purchases

OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.

Read full review

reviewer2388567

Senior Manager, Siebel Services, Technology Enablement at a consultancy with 10,001+ employees

Can be deployed easily but needs to offer more out-of-the-box adaptors

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any database-level modifications, and you can create a custom data model within your database, but such functionalities are not available in Pega CRM. The UI and UI level modifications that are available in Siebel CRM with JavaScript within the jQuery framework, which is basically an open UI framework built by Siebel on top of a UI layer, are available in the tool. The level of UI modifications allowed by Siebel CRM is not available in Pega CRM. The aforementioned areas can be considered for improvement in the tool. I would like to see more out-of-the-box adaptors in Pega CRM since it is an area where the tool has certain shortcomings.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention."

"OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."

"OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent."

"OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%."

"OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%."

"OneSignal is my main choice for push notifications because I believe it is the best option available."

"Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness."

"OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."

More OneSignal pros

"It also reduces the duration per call, and it ensures a first time resolution of the issue."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"The solution is very easy to use."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

"The case management feature is really valuable."

"This is all about one use case where we are basically orchestrating all the different systems into one system and making sure that all the information is presented on one page, which improves the efficiency and results in a good experience for the customer."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

More Pega CRM pros

Cons

"OneSignal can be improved by making it easier to create more automations and flows."

"OneSignal is somewhat expensive, especially when you have a lot of subscribers."

"I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare."

"Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated."

"OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult."

"OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers."

"OneSignal can be improved by making it easier to create more automations and flows."

"OneSignal has a big opportunity to be overused, however."

More OneSignal cons

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"The solution has room for improvement around decisional and real-time data analysis."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"They should enable the data-driven streaming feature inside it."

"The UI should be improved."

More Pega CRM cons

Pricing and Cost Advice

Information not available

"It is expensive."

"The pricing is on the higher side."

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

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Top Industries

By visitors reading reviews

Construction Company

45%

Healthcare Company

10%

Insurance Company

Outsourcing Company

Financial Services Firm

21%

Computer Software Company

Construction Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Large Enterprise	10

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for OneSignal?

The experience with OneSignal's pricing, setup cost, and licensing is that the price is affordable and the licensing is very cost-effective, making its affordability very high.

See all answers

What needs improvement with OneSignal?

I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare.

See all answers

What is your primary use case for OneSignal?

I have been using OneSignal for the past eight years, even in my previous roles. OneSignal is one of the best customer engagement platforms that enables developers, marketers, and product teams to ...

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

See all answers

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Product Reports

Buyer's Guide

OneSignal

March 2026

Download OneSignal product report

Buyer's Guide

Pega CRM

March 2026

Download Pega CRM product report

Also Known As

No data available

Chordiant

Overview

OneSignal is a leading platform for customer engagement, empowering businesses to deliver personalized notifications, messages, and in-app experiences efficiently.

With its intuitive interface, OneSignal enhances communication by enabling businesses to connect with their audience through push notifications, email, SMS messaging, and in-app messages. It supports growth by helping businesses increase engagement, retention, and monetization. Trusted by numerous brands, OneSignal offers a scalable solution for marketers and developers aiming to boost customer interaction and satisfaction.

What are the key features of OneSignal?

Push Notifications: Deliver messages directly to users' devices, enhancing engagement with timely updates.
Email Campaigns: Easily manage email marketing efforts to nurture customer relationships.
SMS Messaging: Reach customers quickly and effectively through mobile text messaging.
In-App Messaging: Engage users within the application to drive interaction and retention.
Segmentation and Targeting: Personalize communication by segmenting audiences according to their behavior and preferences.

What benefits and ROI should users evaluate when considering OneSignal?

Increased Engagement: Boost customer interaction with tailored messaging strategies.
Improved Retention: Keep customers engaged and reduce churn with personalized communication.
Scalability: Accommodate growing business needs without compromising performance.
Ease of Integration: Simplify adoption with seamless integration capabilities.

OneSignal implementation thrives across industries such as e-commerce, media, and finance. E-commerce benefits from timely push notifications about sales and updates. Media companies leverage OneSignal to disseminate breaking news, while financial services use it for secure communication with clients. Each industry maximizes audience reach through tailored messaging.

OneSignal

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

Information Not Available

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

OneSignal vs. Pega CRM

March 2026

Free Report: OneSignal vs. Pega CRM

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