Motadata ServiceOps vs ServiceNow comparison

Motadata and ServiceNow are both solutions in the IT Service Management (ITSM) category. Motadata is ranked #40, while ServiceNow is ranked #1 with an average rating of 8.5. Additionally, 92% of ServiceNow users are willing to recommend the solution.

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Motadata ServiceOps and ServiceNow based on real PeerSpot user reviews.

Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in IT Service Management (ITSM).

To learn more, read our detailed IT Service Management (ITSM) Report (Updated: June 2026).

Buyer's Guide

IT Service Management (ITSM)

June 2026

Download the complete report

Helped 902,417 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

Read full review

reviewer1634292

Technical Officer at a tech services company with 11-50 employees

Responsive technical support and an easy initial setup but needs better asset management

We found the initial setup to be surprisingly straightforward. It's not overly complex and difficult, and the ease of setup is a great selling point. We started to do it on our own as it was so straightforward. There is a beginner's guide on their website which you can use. It's a very good toolbox and very useful. Basically, all you need to do is start up your virtual machine inside or outside, put in some passwords, and run one or two commands as directed and it's up and ready to go. The only thing that may take a while is the configuration process. Otherwise, the deployment is relatively fast. In about two weeks it's completely done. We have two or three people involved in the maintenance aspect of the product

Read full review

Hemanthreddy Vakiti

Data engineer at a tech vendor with 10,001+ employees

Structured workflows have improved SLA compliance and now support prioritized incident handling

I think the licensing and pricing of ServiceNow is quite expensive compared to other tools. For large organizations, it is acceptable, but specifically for small and medium organizations to track incidents or change requests, ServiceNow is quite expensive. Sometimes performance can be slow when workflows and integrations are configured for complex tasks. For advanced customizations or advanced features which we rarely use, the documentation is not up to standard. The documentation needs to be improved for advanced customization features. However, the platform is stable overall and the features are quite good. The user experience and performance concerns I mentioned are areas I want to be improved. When many workflows and interactions are configured, performance is slow. For the features it is providing, it is quite expensive. If these performance features are improved, we can easily pay that price and get the return on investment.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the back-end process automation."

"Automating a tedious manual process has helped to reduce manual work and the time taken to process the records."

"I feel that it save us time and provides ROI as a monetary benefit because it reduces FTE, the number of headcount working for a particular project."

"Before Automation Anywhere, the insurance companies used to transfer data manually from one app to another, but after introducing them to automation the speed and accuracy have been outstanding."

"What I appreciate most about Automation Anywhere is the ease of use. Everything is easy to set up. I also appreciate the extensibility that it has."

"The overall UI of the tool is so user-friendly that even a beginner can use it easily."

"The ability to customize added automation to a lot of situations where human judgment and interpretation are not required."

"It is also easy to design and implement, even for business users who don't have technical skills. A little bit of training is required, about five to seven days, and then they can start. The learning curve is low."

More Automation Anywhere pros

"The documentation for beginners is easily available online and very useful."

"Due to this product, we've been able to improve our IT services and how we work."

"Usability, application customizations and ease of building your own product within the tool was a very positive edge for ServiceNow to be leaps and bounds beyond the market tools."

"I think it's excellent in all of the ways that software can be."

"The solution has very good automation tools."

"ServiceNow has also enabled our Management Consulting business to provide Digital Transformation services for our clients the world over, as we use the platform as an accelerator for doing IT Target Operating Model transformations."

"HR Case Management and Customer Service Management are two of the key areas which clients are using."

"The solution has a user-friendly interface."

"I would say one of the best things on ServiceNow platform is the way how you can quickly automate delivery of services or goods to the end-user."

"From an initial setup perspective, it is very simple."

More ServiceNow pros

Cons

"The dashboard has room for improvement."

"I would like to see better and more technical use cases for the AI features, showing how to build them instead of repeated general examples."

"We would like a better coding interface for developers. We would also like to have a user interface which reduces the time to learn the product so more people in the organization can use software, like Automation Anywhere, quickly automating processes."

"Business processes are more complex and require experts to be brought in to automate."

"Most clients use systems which use old Java versions, trying to automate on these systems is really difficult since most features/commands are not supported."

"The AA portal should not give us pop-ups every time a bot agent is updated."

"Automation Anywhere should make it easier for developers to manage queues and exception handling. The OCR component could also be better. We have had to use other OCR tools to get information from the account documents."

"As far as the stability is concerned, some unknown errors do occur. While I am sure the Automation Anywhere is working to improve this, there is room for improvement."

More Automation Anywhere cons

"Asset management aspects of the solution need work."

"We have noticed that sometimes we have a delay in action on technical support issues due to time differences."

"We are struggling with the scheduling part, but it doesn't necessarily mean that it is a ServiceNow issue. It could be the way we have configured it. We don't have it configured in a way where you can schedule a support call with our end users. We are looking for more automation in the box and the chat feature."

"We still have some issues with some of our ITIL users, like some things aren't as intuitive as they could be."

"The visual representation of the data is an area where they fall short of, but they do have a partner who is native to their product that does a much better job visualizing the data."

"Some of the things which I've seen that they're improving now, it was the UI. It was a pretty basic UI which needed improvement."

"It has a higher cost compared to local/regional solutions."

"Their technical support is not so good."

"ServiceNow's customization is not too agile in those cases; it takes a little bit of time."

"It is annoying that ServiceNow keeps on changing back to Quebec every six months."

More ServiceNow cons

Pricing and Cost Advice

"We're paying a monthly subscription fee for the bot and for services. There are no additional costs beyond the standard licensing fee."

"AA comes at a more affordable price than the other tools."

"It costs up to $1,200 per license."

"We just did a round of price comparison on a global scale and found it's so hard to compare the license prices. But, Automation Anywhere, in general, is on the same price level as the other vendors, a bit lower in some cases."

"On a scale of one to ten with ten being the most expensive, I rate the price of Automation Anywhere an eight out of ten."

"If I compare it with Blue Prism, Automation Anywhere is cheaper. Blue Prism is very costly. Automation Anywhere's pricing follows the market, not less and not more."

"Additional costs will be for the machines and the number of machines that you are using. You can deploy virtually as well as on physical machines. In both the situations, you do need to allocate a certain budget for securing the machines and where the software will be installed and running. The machines cannot be used for anything else, because only a certain bot can run at a certain time. You need to be very particular about your scheduling of running the bots, and while the bot is running nobody can use the machine. You cannot have an agent working on a machine and the bot running in the background. It has to be completely dedicated. Then there are the network bandwidth requirements and space requirements, which are additional costs apart from the licensing and software costs. The developer is also going to charge you for their coding time too."

"No one is balking at the cost. They are market rates and will change, but no one is saying, "That is ridiculous or impossible." They are saying, "Show me the ROI and prove that the cost is accurate.""

More Automation Anywhere pricing and cost advice

Information not available

"It is fairly expensive."

"I'm not aware of any additional costs. I'm pretty sure that the current client is paying just the licensing fee per user. I do know that they've got some support agreement with ServiceNow, but I don't think that is broken out or specific to Project Management. It is just inclusive."

"There is an annual subscription to use this solution."

"Initially, the licensing model ServiceNow came up with was very good. But now, from a licensing perspective, they are changing their model day by day. It is becoming a bit expensive for customers."

"ServiceNow tends to be a little bit more expensive as compared to BMC Helix ITSM."

"The price of the solution is comparable to industry standards. For the features that we received, it is reasonable."

"I am from Brazil. For Latin American markets, ServiceNow is very expensive as compared to other vendors, such as VMware."

"ServiceNow pricing is an art, not a science. The deal depends on how commercially savvy you are, which does make it something that is quite difficult to get right. It is most definitely an opportunity area for ServiceNow to improve and have more visibility around pricing of the different products within the platform."

More ServiceNow pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which IT Service Management (ITSM) solutions are best for your needs.

See recommendations

902,417 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

17%

Construction Company

12%

Manufacturing Company

11%

Computer Software Company

Construction Company

17%

Outsourcing Company

10%

Manufacturing Company

Retailer

Financial Services Firm

12%

Manufacturing Company

10%

Government

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	154
Midsize Enterprise	82
Large Enterprise	536

No data available

By reviewers
Company Size	Count
Small Business	57
Midsize Enterprise	35
Large Enterprise	179

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

See all answers

How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

See all answers

How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

See all answers

Ask a question

Earn 20 points

Which solution is better for developing non-ITSM applications: OutSystems or Service Now?

The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...

See all answers

Would you choose ServiceNow over Microsoft PowerApps?

Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...

See all answers

What is your experience regarding pricing and costs for ServiceNow?

ServiceNow operates on a subscription-based pricing model with custom pricing based on modules, users, and business r...

See all answers

Comparisons

UiPath Platform vs Automation Anywhere

Compared 13% of the time

Microsoft Power Automate vs Automation Anywhere

Compared 10% of the time

Blue Prism vs Automation Anywhere

Compared 7% of the time

WorkFusion vs Automation Anywhere

Compared 2% of the time

AutomationEdge vs Automation Anywhere

Compared 2% of the time

More Automation Anywhere Competitors

Infraon Desk vs Motadata ServiceOps

Compared 30% of the time

Kaseya VSA vs Motadata ServiceOps

Compared 11% of the time

SuperOps.ai vs Motadata ServiceOps

Compared 10% of the time

OpenText Service Management (SMAX) vs Motadata ServiceOps

Compared 9% of the time

ManageEngine ServiceDesk Plus vs Motadata ServiceOps

Compared 6% of the time

More Motadata ServiceOps Competitors

IBM Maximo vs ServiceNow

Compared 6% of the time

BMC Helix ITSM vs ServiceNow

Compared 5% of the time

Zendesk vs ServiceNow

Compared 4% of the time

JIRA Service Management vs ServiceNow

Compared 4% of the time

Freshservice vs ServiceNow

Compared 3% of the time

More ServiceNow Competitors

Product Reports

Buyer's Guide

Automation Anywhere

June 2026

Download Automation Anywhere product report

Buyer's Guide

IT Service Management (ITSM)

June 2026

Download Motadata ServiceOps product report

Buyer's Guide

ServiceNow

June 2026

Download ServiceNow product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

Motadata IT Service Management, Motadata ITSM

No data available

Interactive Demo

Automation Anywhere

Motadata

Demo not available

ServiceNow

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

Motadata ServiceOps is an AI-enabled, ITIL v4-aligned IT service management platform that unifies the service desk, IT asset management, and patch and package management on a single product. It runs on Motadata's Deep Learning Framework for IT Operations (DFIT) and integrates natively with Motadata ObserveOps, so observability alerts can open and close tickets in one workflow.

ServiceOps is dual-certified: PinkVERIFY from Pink Elephant and PeopleCert ATV (ITIL 4 compliant across 12 practices). It deploys as SaaS, on-premises, private cloud, or public cloud, which suits regulated industries with data-residency needs. AI is built into every module rather than sold as an add-on, covering ticket routing, smart suggestions, and SLA automation. A 30-day free trial is available.

What are the main modules in Motadata ServiceOps?

Service Management: ITIL v4-aligned service desk covering request, incident, problem, change, release, project, and knowledge management, with AI-driven ticket routing based on skills, workload, and availability.
IT Asset and Configuration Management: Full asset lifecycle from procurement to disposal for hardware, software, non-IT, and consumable assets, backed by a unified CMDB that maps configuration items and their dependencies.
Patch and Deployment Management: Automated patch discovery and deployment across Windows, macOS, and Linux, plus package and Windows registry deployment, with test-group rollout and approval workflows.
Agentic AI and Orchestration: AI classification, smart ticket assignment, and a workflow engine that automates approvals, notifications, and SLA actions across requests, problems, changes, and releases.
MSP Edition: Multi-tenant support for managing several entities or customers from one instance, with client isolation and branded self-service portals.

What should users look for in reviews for ROI?

Tool Consolidation: Check whether reviewers replaced separate service desk, asset, and patch tools with one platform, and what that did to total licensing cost.
Cost Against Enterprise Suites: A recurring theme in reviews is comparable ITSM capability at lower cost than large vendors. Look for reviewers who name the suite they switched from and the saving they saw.
Automation Impact: Look for reported ticket deflection through self-service and virtual agents, and faster resolution after AI-based routing.
Deployment and Compliance Fit: Assess how the on-premises and private-cloud options, audit trails, and dual ITIL certifications held up in regulated environments.

Industries and sample customers

Motadata ServiceOps is used across manufacturing, BFSI, government, healthcare, telecom, and education, and extends beyond IT into HR, facilities, and finance through enterprise service management. Named deployments include Nuvoco Vistas Corp Ltd in manufacturing and Central Bank of India in banking, alongside telecom enterprises.

Motadata

ServiceNow offers customizability and cloud-based integration that sustains operational efficiency. Enabling change and incident management, it accelerates workflow automation and project management without downtime issues, serving deployment needs for IT service and productivity enhancements.

ServiceNow stands out with its adaptable workflows and cloud-native infrastructure, boosting IT service, project, and asset management. Known for its robust incident and change management, the platform addresses business needs through its user-centric design and extensive integration options. By facilitating seamless IT operations and automation, ServiceNow empowers businesses to enhance productivity and efficiency. Regular updates ensure users benefit from the latest features without service interruptions, although pricing and licensing complexities demand attention. Users seek improved reporting tools and a more intuitive design while expressing interest in refined mobile functionality and better documentation.

What are the key features of ServiceNow?

Customizability: Enables tailored workflows to align with business processes.
Cloud-Based Integration: Allows seamless updates and operational sustainability.
Incident and Change Management: Supports efficient handling of IT-related issues.
Automation Capabilities: Automates repetitive tasks, enhancing productivity.
User-Friendly Design: Simplifies navigation and improves user interaction.
Comprehensive Reporting: Provides detailed insights for better decision-making.

What benefits and ROI should users anticipate from ServiceNow?

Improved Efficiency: Streamlines processes and reduces manual efforts.
Enhanced Productivity: Automates tasks, enabling focus on strategic initiatives.
Seamless Operations: Integrates across departments for unified management.
Effective IT Management: Smooth incident, change, and problem resolution.
Cost and Time Savings: Reduces operational costs through efficient workflow management.

ServiceNow finds implementation across industries like IT, HR, asset management, and help desks, addressing ticketing and configuration needs. Businesses use its dashboard for tracking performance metrics, enhancing decision-making in departments like HR service delivery. Its adaptability also makes it suitable for industries requiring robust operational management and process automation, driving efficiency and growth.

ServiceNow

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

DP World Tehchnology Communication and Information Technology Regulatory Authority (CITRA) Chhattisgarh Infotech Promotion Society (CHiPS) BTN RADWIN Airtel

AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow

Buyer's Guide

IT Service Management (ITSM)

June 2026

Download Free Report

Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in IT Service Management (ITSM). Updated: June 2026.

DOWNLOAD NOW

902,417 professionals have used our research since 2012.

See our list of best IT Service Management (ITSM) vendors and best IT Asset Management vendors.

We monitor all IT Service Management (ITSM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.