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Microsoft Data Quality Services vs Syniti Data Quality comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Data Quality Serv...
Ranking in Data Quality
15th
Average Rating
7.6
Reviews Sentiment
4.4
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Syniti Data Quality
Ranking in Data Quality
10th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Data Quality category, the mindshare of Microsoft Data Quality Services is 1.7%, up from 0.9% compared to the previous year. The mindshare of Syniti Data Quality is 3.8%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Syniti Data Quality3.8%
Microsoft Data Quality Services1.7%
Other94.5%
Data Quality
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Technical Lead at a computer software company with 5,001-10,000 employees
Automation in data management improves with built-in error rejection but technical support needs enhancement
Multiple areas in Microsoft Data Quality Services could be improved, such as its ability to perform changes automatically, as it currently identifies but does not correct data issues. Regular expression processing is complicated and slow. Technical support from Microsoft is poor, as they do not provide adequate assistance with issues encountered in integration or forming automation. Sometimes solutions to problems take several weeks due to a lack of support, relying instead on personal networks and experience.
RA
Delivery Head at ApikinFotech
Offers predefined rules and easy to migrate data with minimum customisation of rules
The customization of the data needs improvement. We need to build basic SQL queries rather than being able to do it within the tool. We need to be able to analyze the SQL queries and then rerun them based on customer usage. We should be able to tune the existing process by using simple SQL queries based on the customer's requirements. In future releases, I would like to see more features around Preload and postload reports. From the end-user point of view, it is not very feasible to read. I need to know how the data has been migrated. I need to know whether the complete data has been migrated, only the required data has been migrated, and how it was migrated. So the postload reports will give validation between the source data and the target source. It would give exact picture of the data migration.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The primary advantage of Microsoft Data Quality Services is its capability to automate certain tasks, which are otherwise achieved through SQL queries."
"This solution is particularly useful for data enrichment."
"The major benefits of Syniti Data Quality stem from the productivity and flexibility it offers to users."
"With Syniti Data Quality, you can integrate SAP and directly fix errors from Syniti Data Quality instead of logging into SAP and then fixing them."
"The customer service and support is good."
"Syniti has built-in 80% of the solution, and we only need to customize 20 to 25% of the features. It is easy to run and pre-load reports."
 

Cons

"Technical support from Microsoft is poor, as they do not provide adequate assistance with issues encountered in integration or forming automation."
"I would rate my experience with the initial setup a six out of ten, with one being very easy and ten being extremely challenging. So, there is room for improvement in the setup process."
"The loading mechanisms and administration processes, particularly in setting up connections and deploying the system, need improvement."
"In Syniti Data Quality, data extraction is an area with certain shortcomings where improvements are required."
"It would be good if Syniti Data Quality could integrate more AI in the future."
"The customization of the data needs improvement. We need to build basic SQL queries rather than being able to do it within the tool. We need to be able to analyze the SQL queries and then rerun them based on customer usage."
 

Pricing and Cost Advice

"The pricing is in the midrange. It's not cheap, but it depends on the licenses you require."
"The solution is expensive."
"I would rate the pricing a six out of ten, where one is cheap, and ten is expensive."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
17%
Financial Services Firm
10%
Retailer
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Data Quality Services?
Microsoft Data Quality Services comes as part of SQL Server without additional costs, making it a competitive solution.
What needs improvement with Microsoft Data Quality Services?
Multiple areas in Microsoft Data Quality Services could be improved, such as its ability to perform changes automatically, as it currently identifies but does not correct data issues. Regular expre...
What is your primary use case for Microsoft Data Quality Services?
I use Microsoft Data Quality Services ( /products/microsoft-data-quality-services-reviews ) to handle data inconsistencies, such as missing or improperly formatted data. The tool serves purposes li...
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Also Known As

MS Data Quality Services
Syniti DQ
 

Overview

 

Sample Customers

Information Not Available
Kraft Foods, Puget Sound Energy
Find out what your peers are saying about Microsoft Data Quality Services vs. Syniti Data Quality and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.