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MailChimp vs SendGrid vs SendPulse comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Cloud Email category, the mindshare of MailChimp is 14.2%, down from 19.1% compared to the previous year. The mindshare of SendGrid is 17.9%, up from 16.2% compared to the previous year. The mindshare of SendPulse is 2.2%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp14.2%
SendGrid17.9%
SendPulse2.2%
Other65.7%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
Rastu Singh - PeerSpot reviewer
Clean and simple to use with good integration capabilities
There are lots of things that are quite good with SendGrid as compared to other platforms. For example, it is very easy to set up, and it is very clean and simple to use. The email integration is fairly easy, and I can say it is reliable. It also allows you to implement services from other platforms as well. So you can have multiple things in a single place. We're using the API. They provide certain add-ons, like Azure add-ons. You can connect with Azure as well. They have decent support in terms of any issues. They have a nice dashboard as well. It gives almost all information in a single place, and it is scalable.
it_user520110 - PeerSpot reviewer
It provides a mix of communication channels. I have never seen downtime.
It provides a great mix of communication channels We have a better process of customer engagement because of the better open rate of our marketing newsletters. It could have a little better usability to get started working with SendPulse, so people could onboard faster and start working faster.…
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
9%
Educational Organization
9%
Comms Service Provider
8%
Manufacturing Company
12%
Government
11%
University
8%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
By reviewers
Company SizeCount
Small Business9
Large Enterprise3
No data available
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and i...
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different version...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-con...
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Comparisons

No data available
 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
ScoutMob
Polish Airlines LOT, Swatch, Karcher, Aeroflot, Radisson Hotels and Resorts
Find out what your peers are saying about MailChimp, Twilio, Amazon Web Services (AWS) and others in Cloud Email. Updated: August 2025.
867,497 professionals have used our research since 2012.